BuzzSumo Practical Tips for Backlinks
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20 Minute webinar focusing on backlinks
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BuzzSumo Practical Tips for Backlinks
- 3. What is a backlink? Why are they important?
- 6. • Serious, opinion-forming journalism • New insight based on in-depth research • Evergreen content • Long form content (more than 1000 words) • List posts • Why posts Content that is more likely to acquire links:
- 9. • Short form • Entertaining quizzes or videos (these draw shares more than links) • No new information • repeating results of prior studies • advice that’s not backed by serious study Content that is less likely to acquire links
- 10. Relationship between shares and links?
- 11. Be The Best Answer
- 12. Be The Best Answer
- 13. Be The Best Answer • Answer a question people care about • Promise (and deliver) specific value • Demonstrate Authority and Credibility • Back up assertions with case studies and example • Decide on an update schedule • Be comprehensive and complete • Summarize clearly • Structure well • Teach effectively
- 14. How to Actively Build Links
- 15. Competitor Research and Outreach
- 16. Competitor Research and Outreach
- 19. Brian Dean’s Skyscraper Technique • Find Content that’s worth linking to • Make it better • Reach out to people who might want to link to your new and improved version
- 20. Link etiquette Think relationally Be helpful Thank the sites that link to you
- 21. Link etiquette
- 22. Summary Create Linkable Content Do original research Be the best answer Evergreen Long-form
- 23. Summary Actively work on building links Reach out to sites that link to competitors Follow up on unlinked mentions Skyscraper technique
- 24. Great Resources: • Skyscraper technique: Brian Dean – http://backlinko.com/skyscraper-technique • Neil Patel and Eric Siu on Marketing School: – https://www.producthunt.com/podcasts/marketing-school- learn-the-fundamentals-of-quality-link-building
- 25. Thank You Susan Moeller Manager, BuzzSumo susan@buzzsumo.com @susancmoeller
Editor's Notes
- Content analysis report
- Content analysis report
- Content analysis report
- Content analysis report
- Content analysis report
- Content analysis report
- Content analysis report
- Content analysis report
- See that little View Sharers button? That one little button is your new best friend.
- See that little View Sharers button? That one little button is your new best friend.
- See that little View Sharers button? That one little button is your new best friend.
- Content analysis report
- See that little View Sharers button? That one little button is your new best friend.
- See that little View Sharers button? That one little button is your new best friend.
- See that little View Sharers button? That one little button is your new best friend.
- See that little View Sharers button? That one little button is your new best friend.
- See that little View Sharers button? That one little button is your new best friend.
- See that little View Sharers button? That one little button is your new best friend.
- See that little View Sharers button? That one little button is your new best friend.
- If you don’t know trending topics, a good way is to search industry sites, assoc sites or competitor sites.
- If you don’t know trending topics, a good way is to search industry sites, assoc sites or competitor sites.
- If you don’t know trending topics, a good way is to search industry sites, assoc sites or competitor sites.