4. BuzzSumo
• Helping content marketers improve their performance
through data.
• Understand what content is resonating with audiences
in any topic and on any network.
5. What was most shared content this month?
What is the trending content today?
What are most engaging Facebook posts?
What is most shared content on LinkedIn?
Who are the top authors? Which are the top sites?
What are best performing content formats?
Who are the key influencers and amplifiers?
We Need Data
For Example:
6. What are the trending articles about content marketing
today, right now?
Who are the top authors on content marketing by
engagement?
7. It’s great to have a perspective, an
instinct or a hunch …
….but what does the data say?
Let’s see….
17. The Facebook feed is the most powerful content feed
in the world. According to Forrester:
• Facebook owns 13% of all time on mobile, Google is
second with 12%
• Facebook’s 222m users in the US spend 14 hours a
month in the mobile app
18. We pulled 500m public FB posts to analyze from our database.
Kevan has been busy analyzing and will share what we have
learned.
19.
20. The most engagement happens when the
fewest updates are being sent
content posted from 10:00 p.m. to 11:00 p.m.
Eastern had more engagement on average than
any other time
Sunday had highest engagement and least
posts
21. The most engagement happens when the
fewest updates are being sent
Insert charts with following data
24. Short vs. Long
We ended up with seven different buckets of character counts:
0-50
50-100
100-150
150-200
200-250
250-300
300+
25. Ask questions like “Who” and “Which” to let
the reader strengthen his/her identity.
26. Longform vs. Shortform
In our study, we noticed four lengths of blog
posts that were linked to most often:
0-1000 words
1000-2000 words
2000-3000 words
3000-10000 words