1. ALIA’ STATEMENT
“A public library services its
community through the provision
of access to knowledge,
information and works of
imagination using a range of
resources and services”
4. AUBURN POPULATION
85,393 (ABS, 2014)
Second fastest growing suburb in NSW
Culturally and linguistically diverse
A first place of settlement for refugees
and migrants
2007 – 2012 received 9,498 new
arrivals with the highest proportion of
humanitarian entrants per capita of
any Council area in NSW (Refugee
Council, n.d.)
People come from Afghanistan,
followed by China and then Iraq
5. SEGMENTATION
To reflect attitude, personality, interests, lifestyle, opinion and other
value based characteristics to create a useful picture of the
behaviors and activities of the segmented group
6. MARKETING STRATEGIES
The four “P’s” identified by Welch are used
as a framework for developing the
strategies:
Product – Are we providing the product or service that customers
want?
Price – The cost of the product
Place – Product available in the most preferable or convenient
ways
Promotion – Word of mouth
7. SWOT ANALYSIS
STRENGTHS
Free access
Good levels of comfort
Meeting place
Less interference
WEAKNESSES
Limited space
Opening hours are limited compared to other meeting venues
OPPORTUNITIES
A welcoming place to meet up
Increase awareness that the services library can provide
Investigate longer opening hours
THREATS
Patrons may turn to their local agencies in preference to library
8. DESIGNING A PROGRAM
Two elements that go into designing a
program:
What services?
Who will run the program?
9. What services will the program provide,
and to whom?
Who are members of the target population for this
program?
Will the library be able to fund the program?
Will the program be limited to people of a certain
language background?
Will learners have to live in Auburn?
10. WHAT RESOURCES WILL BE
USED?
Our Common Bond
Department Immigration and
Boarder Protection website
11. Who have run the program?
Department of Immigration and Boarder
Protection
Adelaide University
Local agencies partnerships
ADSi (Auburn Diversity Service Inc)
CMRC (Community Migrant Resources
Centre)
12. How will the program be evaluated?
Student numbers
Student retention
Student satisfaction
Trainer satisfaction
Student goal achievement
16. Auburn Library ‘s value is helping library users to
achieve their own goals. The benefits that
Auburn library receives
Increase membership
Increase book loan
Increase in numbers of people in other
literacy
Maximize access to library collections via
interactive online tools (e.g. blogs, Facebook
and and Twitter)
Partnership with local organization
