Simple Steps to Self Publishing

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The process of self-publishing often keeps talented writers from bringing their expertise to market. Both Ben and Hannah have self-published eBooks and will guide you through the steps they took and the lessons they learned.

Business

Simple Steps To Self-Publishing
A Tale of Two Authors
It was the best of times...
Hannah Morgan and Ben Woelk
2015

Why Publish A Book?
• Builds credibility
• Platform for speaking
• Passive income
• Industry recognition
2

Case Study of Ben’s Book
• Time invested
• Launch
• Timeline
• Quantity sold
• Money earned
FREE TODAY!
(http://amzn.com/B00OJMK4T2)
3

Sales and Proceeds
Not getting rich any time soon.
Should have written a romance novel.
NEXT SLIDE!
7

Case Study of Hannah’s Book
• Time invested
• Launch
• Marketing
• Timeline
• Quantity sold
• Money earned
9

Shopping cart by
eJunkie and integrates
with PayPal
12

Sales and Proceeds
Launch
2012 32 sold $725/each
2013 12 sold $74/each
2014 13 sold $478/each
13

Writing
• Find your voice
• Be true to your style
• Techcomm 101--Write for your audience
15

Editing and Reviews
• Multiple stages of edits?
• Reviewed by multiple sets of eyes.
16

Design
• Interior layout
• Book cover
17

Choose A Vendor/Distributor
• Amazon KDP vs. eJunkie
• Kindle Select
• Online vs hard copy
• Why we chose online/eBook
18

Steps for Kindle Direct
Publishing
• Author in Word
• Add images
• Convert to filtered HTML
• Zip
• Upload
• Create cover
19

Steps for eJunkie
Need a website/blog
1. $5/month
2. Upload files
3. Setup products
4. Link with Paypal
5. Test
6. Sell
20

Concluding Thoughts
Have you considered
• Partnering?
• Playing to your strengths?
• Outsourcing when possible/practical?
• Calling in favors?
• Marketing consistently?
• Participating in affiliate programs?
21

Connect with Us
Ben Woelk
@BenWoelk
benwoelk.com
ben.woelk@gmail.com
Hannah Morgan
@careersherpa
careersherpa.net
hmorgan@careersherpa.net
22

Resources
Guy Kawasaki--
APE: How to Publısh a Book
Author, Publısher, Entrepreneur
Royalty-free and Attribution-free Images
http://pixabay.com/
http://www.gratisography.com/index.html
23

Legal Mumbo Jumbo
• If you will be distributing online only,
ISBN not required. ASIN for Amazon
• If printing and selling, you will need
one.
• Where to obtain ISBN
• How to get a copyright
24

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Simple Steps to Self Publishing

1. Simple Steps To Self-Publishing A Tale of Two Authors It was the best of times... Hannah Morgan and Ben Woelk 2015

2. Why Publish A Book? • Builds credibility • Platform for speaking • Passive income • Industry recognition 2

3. Case Study of Ben’s Book • Time invested • Launch • Timeline • Quantity sold • Money earned FREE TODAY! (http://amzn.com/B00OJMK4T2) 3

4. Background 4

5. Time Invested 5

6. Launch 6

7. Sales and Proceeds Not getting rich any time soon. Should have written a romance novel. NEXT SLIDE! 7

8. KDP Report 8

9. Case Study of Hannah’s Book • Time invested • Launch • Marketing • Timeline • Quantity sold • Money earned 9

10. Time Invested 10

11. Launch 11

12. Shopping cart by eJunkie and integrates with PayPal 12

13. Sales and Proceeds Launch 2012 32 sold $725/each 2013 12 sold $74/each 2014 13 sold $478/each 13

14. Lessons Learned 14

15. Writing • Find your voice • Be true to your style • Techcomm 101--Write for your audience 15

16. Editing and Reviews • Multiple stages of edits? • Reviewed by multiple sets of eyes. 16

17. Design • Interior layout • Book cover 17

18. Choose A Vendor/Distributor • Amazon KDP vs. eJunkie • Kindle Select • Online vs hard copy • Why we chose online/eBook 18

19. Steps for Kindle Direct Publishing • Author in Word • Add images • Convert to filtered HTML • Zip • Upload • Create cover 19

20. Steps for eJunkie Need a website/blog 1. $5/month 2. Upload files 3. Setup products 4. Link with Paypal 5. Test 6. Sell 20

21. Concluding Thoughts Have you considered • Partnering? • Playing to your strengths? • Outsourcing when possible/practical? • Calling in favors? • Marketing consistently? • Participating in affiliate programs? 21

22. Connect with Us Ben Woelk @BenWoelk benwoelk.com ben.woelk@gmail.com Hannah Morgan @careersherpa careersherpa.net hmorgan@careersherpa.net 22

23. Resources Guy Kawasaki-- APE: How to Publısh a Book Author, Publısher, Entrepreneur Royalty-free and Attribution-free Images http://pixabay.com/ http://www.gratisography.com/index.html 23

24. Legal Mumbo Jumbo • If you will be distributing online only, ISBN not required. ASIN for Amazon • If printing and selling, you will need one. • Where to obtain ISBN • How to get a copyright 24

Editor's Notes

This is a comparison of the two services…chart or something
Ben
Hannah

Simple Steps to Self Publishing

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