This is a DRAFT research deck I pulled together for a recent informal talk with colleagues. I will continue to develop these ideas and appreciate any inputs, challenges and dialogue around it you would like to contribute.

1. Digital
Storytelling
in
Healthcare
Craig
A.
DeLarge
Strategy
Storyist
www.wiseworking.com
December 2, 2012

2. Discussion Topics
• What is a story & storytelling?
• What is “digital storytelling”?
• Why should we care about digital storytelling?
• What applications do we see in healthcare?
• Some recommended next steps, if they are not already
being taken.
2012, Craig A. DeLarge 2

3. What is a story & storytelling?
• Medium of understanding & relationship
• Basis for society & culture. No story, no culture
• Facts & opinions (beads) + narrative arc (thread) = story (necklace)
• performance involving 2 or more co-interpreting experience
• sequence of dramatic events that evoke an emotional response
• the preferred sensemaking currency in human relationships
2012, Craig A. DeLarge 3

4. The Narrative Arc makes a story a story,
says most experts
http://research.northumbria.ac.uk/support/2012/10/23/telling-a-good-story-impact-case-studies-as-narrative-arc/
http://research.northumbria.ac.uk/support/2012/10/23/telling-a-good-story-impact-case-studies-as-narrative-arc/
2012, Craig A. DeLarge 4

5. How we use stories?
“The story is one of the basic tools invented by the mind of
man(kind) for the purposes of gaining understanding. There
have been great societies that did not use the wheel, but
there have been no great societies that did not tell
stories.”
Collison, 1999
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6. How we use stories?
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7. What are the varieties of stories?
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8. What is Digital Storytelling
• Telling stories using digital content & channel means
– Content: audio, video, animation, images
– Channel: YouTube, social media, websites, email, etc.
• Revolutionary in its access via cheap digital production & distribution
tools. Make formerly corporate media, a people’s media
• Key aspect of “ALITERACY” trend – 21st century stained glass
windows
• Tends to be:
– short form narrative
– diversely sourced & styled (persuasive, historic, reflective)
– strongly emotive
– cause/advocacy/education related
2012, Craig A. DeLarge 8

9. Why should we care
about digital storytelling?
• Diverse
content
for
relevancy
• Emo<onal
communica<ons
to
drive
decision
and
behavior
change
• Earn
trust
&
value
• Strengthen
learning
• Engage
customers
&
stakeholders
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10. Common storytelling applications
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11. What are some healthcare
applications?
• Attitude/Belief Education
• Treatment & Compliance Barriers Education
• Disease Awareness
• Patient Experience Awareness
• Some immediate examples I came across in my research:
– http://www.youtube.com/CenterOfTheStory
– http://www.youtube.com/watch?v=sk00f4kCaD8&feature=bf_play&list=PL40FE28CF7CC65EC0
– http://milehighstories.com/?page_id=138
– http://gojoven.org/fellows-stories/
– http://www.youtube.com/user/JNJhealth
– http://www.youtube.com/user/novonordisk?v=cBu11fk0kAA
2012, Craig A. DeLarge 11

12. Some recommended next steps,
if not already being taken
• Awareness of opportunities in customer education &
communications strategies
• Understanding examples of current successful use in
healthcare and beyond
• Envisioning as opportunity to cultivate customer
relationship & engagement
2012, Craig A. DeLarge 12

13. Additional Links
• I can be contacted at
– eMail & G+: craig@wiseworking.com
– Twitter: @wiseworking
– Twitter: @cadelarge
– G+: cadelarge@gmail.com
• My delicious bookmarks on this topic are at:
– http://www.delicious.com/cadelarge/digital_storytelling
– http://www.delicious.com/cadelarge/storytelling
– http://www.delicious.com/cadelarge/storytelling_books
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