The document discusses how sketches, prototypes, and innovation games are used to collaborate with customers and drive innovation breakthroughs. It provides examples of games like "GetThere" and "Travel Hero" that are used for understanding customers, and games for fun and learning. The principles of prototyping emphasize understanding the audience and simulating functionality over fidelity. A variety of tools for prototyping like click-through screens and advanced features in Keynote are also presented.

1. Prototype, Collaborate, Innovate
How we use sketches, prototyping tools and
innovation games to collaborate with our customers
and experience innovation breakthroughs!

3. developingUX.com
speakermix.com/calebjenkins
@calebjenkins
#bigD13

4. developingUX.com
speakermix.com/calebjenkins
@calebjenkins
#bigD13

10. #UXmanager
I make users
cry

11. The greatest challenge to
modern software creation is …
not creating what the market or customer wants or needs, when they need it…

12. Playing Games with our Customers
Ways we understand them better…

13. Games for Fun

14. GetThere
Travel Hero
Games for Learning

15. Gameification

16. Gameification
Adding gaming elements to
otherwise non-gaming tasks.
(Checking in, LinkedIn, Badges)

17. Gameification

18. games that do work
(for getting work done)
innovationgames.com

21. games that do work
(set up -> Play -> Debrief)

22. Customer
Advisory
Board
I loved the horse
trading!
I feel like I’m
winning at Wall
Street!

23. Buy a Feature

27. innovationgames.com
Protips for getting started:
Get the Book
Work with experienced
facilitators
Get started!
Find people to practice with Don’t call them games

28. Secrets of Sketching

29. #1 Supplies

30. #2 Everyone sketches

31. #3 Quick

32. #3 Quick

37. Principles of Prototyping

38. What’s the difference between
theory and practice?
-Albert Einstein
What’s the difference between
theory and practice? In theory
they are the same. In practice,
they are not.

39. Fidelity … is not the issue
Understand your audience
simulate functionality

40. LoFi

41. LoFi

42. LoFi

43. LoFi

44. LoFi

45. LoFi

46. HigherFi
12:38

47. HigherFi
12:38

48. HigherFi
12:38

49. HigherFi
12:38

50. Prototypes
Know your Audience
Testing Interactions not Fidelity
Creative process – one builds on another
Focus on what you need to focus on… fake the rest

51. Tools for
Prototyping

53. Just Click Through Screens

54. Advanced’ish
Disable Manual Clicking
Protip: Make your first slide the
OS’s launch Screen
Hyperlink from Objects
User Storyboard Widgets
User Keynote for iOS FTW

55. Tell Your Story

56. other
considerations
Mac / Windows
Dislocated Teams
Rapid Adoption
Publishability
Reusable Code

57. developingUX.com
speakermix.com/calebjenkins
@calebjenkins

58. GetThere
User Experience Team