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iPersonas: Inclusive requirements for your personas

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iPersonas: Inclusive requirements for your personas

  1. 1. iPersonas | Inclusive requirements for your PersonasInclusive Design (Guest Lecture)February 2012Caleb Tang @calebtangUX Consultant | FoolproofAccessibility | UK Usability Professionals’ Association
  2. 2. Contents1.  What are Personas?2.  Why Inclusive Personas?3.  Extending the persona development process4.  References© 2012 Foolproof Limited 2
  3. 3. ““A persona is a user archetype you can use to help guidedecisions about product features, navigation, interactions,and even visual design” – Kim Goodwin
  4. 4. What are Personas?A typical Persona may include:§  Profile (name, age, job etc)§  Goals (life goals, experience goals and end goals)§  Motivations (triggers, rewards etc)§  Frustrations (barrier, things to avoid etc)§  Context of use (desk, mobile, on-the-go etc)§  Skills (domain knowledge, use of technology etc)§  Decision making process (behaviours, preference etc)© 2012 Foolproof Limited 4
  5. 5. Contents1.  What are Personas?2.  Why inclusive Personas?3.  Extending the persona development process4.  References© 2012 Foolproof Limited 6
  6. 6. There  are  One  Billion  people  in  the  world  currently  currently  living  with  a  disability  
  7. 7. Why Inclusive Persona? Many people do not consider their condition as a disability© 2012 Foolproof Limited 8
  8. 8. Why Inclusive Persona?Disabilities can be invisible,temporary or acquired© 2012 Foolproof Limited 9
  9. 9. Why Inclusive Persona?I’m sorry but we are all going toexperience disability at some point!© 2012 Foolproof Limited 10
  10. 10. Contents1.  What are Personas?2.  Why Inclusive Personas?3.  Extending the persona development process4.  References© 2012 Foolproof Limited 11
  11. 11. “ Inclusive   Thinking   +   UCD   Personas   =   Inclusive     Personas  © 2012 Foolproof Limited 12
  12. 12. Extending UCD Personas process ObservaCons   Hypothesis   and  findings   Desk-­‐based   Contextual   Analysis   research   research   Behavioural   segments   Skeleton   Write  up   personas   Workshop   personas  © 2012 Foolproof Limited 13
  13. 13. 1. Desk-based researchWhere to find data?§  Customer service/support logs§  Previous research§  Available analytics and statistics§  Disability related organisations§  Standards and guidelines§  Good old Web Involve an Accessibility Expert early in the process© 2012 Foolproof Limited 14
  14. 14. 2. Contextual researchResearch tools you could use§  Home or workplace visits§  Coffee shop interviews§  One-to-one lab interviews§  Focus groups§  Co-designHow many people and who to include? Involve users§  It depends….§  6-8 from each disability group with disabilities§  Rule of third (e.g. 12 users + 6 with disabilities) as much as you§  Different disability groups through iterations can§  Include those with invisible disabilities, temporary disabilities and older people© 2012 Foolproof Limited 15
  15. 15. 2. Contextual researchWhere to find them?§  Employees or customers panel§  Disability organisations§  Specialised recruitments§  Friends of friends or social media§  They have already responded to your recruitmentWhat to gather? Involve users§  Stories of themselves and friends with disabilities§  Adaptive/Assistive technologies and tools used as much as you as well as their level of expertise can§  Condition related frustrations, barriers, motivations and preferences© 2012 Foolproof Limited 16
  16. 16. 3. AnalysisHow to analyse§  Map data to behavioural axis§  Identify patterns of user groups§  Prioritise disability conditions§  Consider personal vs. condition specific preference Inclusive requirements are just better design requirements© 2012 Foolproof Limited 17
  17. 17. 4. WorkshopWhat to discuss?§  Identify overlapping and conflicting behaviours§  Stretch personas to a manageable number (normally between three and seven)§  Identify primary, secondary and negative personas Find the sweet spot between the requirements© 2012 Foolproof Limited 18
  18. 18. 5. Write up personasInclusive requirements can be in form of§  Previous experiences§  Future needs§  Friends or family of persona§  Secondary personas§  Age related needs§  Context specific needs§  Behavioural characteristics Personas don’t§  Preferred touch points§  Preferred interaction styles design, designers do© 2012 Foolproof Limited 19
  19. 19. Contents1.  What are Personas?2.  Why inclusive Personas?3.  Extending the persona development process4.  References© 2012 Foolproof Limited 20
  20. 20. ReferencesPersonas§  AEGIS http://www.aegis-project.eu/index.php? option=com_content&view=article&id=63&Itemid=53§  W3C http://www.w3.org/WAI/redesign/personas§  Just Ask http://www.uiaccess.com/accessucd/personas_eg.htmlInclusive Design§  Inclusive Design Toolkit http://www.inclusivedesigntoolkit.com/Standards§  BS 8878 Web Accessibility code of practice§  Web Content Accessibility Guidelines (WCAG2)© 2012 Foolproof Limited 21
  21. 21. Thank you

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