When the age of the internet dawned, we saw an unprecedented time of opportunity for foreword thinking businesses and organizations. Suddenly, having a solid website could cause skyrocketing profits and previously unheard of growth in a matter of weeks, and soon everyone was scrambling to get their company online and carve out their niche in the world of internet marketing.

1. Why Insurance Companies Should Switch to SMS Marketing
When the age of the internet dawned, we saw an unprecedented time of opportunity for
foreword thinking businesses and organizations. Suddenly, having a solid website could cause
skyrocketing profits and previously unheard of growth in a matter of weeks, and soon everyone
was scrambling to get their company online and carve out their niche in the world of internet
marketing.
Today, we’re faced with a similar type of opportunity regarding mobile devices. Prevalence of
smart phones and tablets in the United States has increased dramatically in the past few years,
and projections estimate that the rise of mobile is only just beginning. Coupled with the
exponential increase in the capabilities of readily available smart phone technology each year,
and it’s safe to say that the age of mobile is upon us. The time is now for foreword thinkers to
act.
The easiest and least risky way for any agency to tap into the potential of mobile is by
developing a sound bulk sms text messaging strategy. Mass texting through an SMS aggregator
like CallFire can help your agency drive sales, encourage client communication, and expand
your subscriber base through forwarding. At about three cents per message, you can contact
thousands of subscribers simultaneously for less than the average American’s monthly phone
bill.
Blast text marketing gives you the ability to make your subscribers aware of promotions,
industry facts and news, and upcoming events. CallFire SMS also lets you track subscriber
responses in real time, meaning you can conduct surveys, ask questions, and generally open
lines of communication between your agency and its clients. The best part is text responses
from your contact list are recorded for no additional fee, so you can encourage as much back
talk as you want and reply specifically to individual messages or groups of messages if you
choose.
Studies show that consumers in the United States are checking their phones up to one hundred
fifty times per day, and that ninety five percent of all text messages received on personal mobile
devices are opened within fifteen minutes. Compare that to other, older forms of broad scale

2. messaging such as email, where up to eighty eight percent of messages aren’t opened or read
at all, and it’s easy to see why bulk SMS messaging is such a boon to agencies that use it
imaginatively. In addition, incentivized messages where subscribers are rewarded for loyalty or
participation in a particular SMS campaign help to build brand loyalty and raise customer
retention rates. Happy, rewarded clients are more likely to forward your broadcast message to
their friends, which can in turn add more names to your subscriber list.
Don’t be one of the multitudes scrambling to gain a foothold in this burgeoning age of mobile
after the go-getters have already claimed their spots. Partner with CallFire and get the
conversation started today.
CallFire is a company specializing in creating custom IVR, cloud call telephony, auto-dialer, and
SMS marketing solutions for a multitude of different businesses and organizations worldwide,
with scalable services for companies of any size. We provide voice and text connectivity to over
100,000 organizations, including nonprofit groups, political organizations, insurance agencies,
small and upstart businesses, religious groups, and a variety of other institutions and
organizations. CallFire exists to provide simple, intuitive user interfaces, unparalleled customer
support via online tutorials and live support chat, and unparalleled client experiences that help
companies find their footing in the burgeoning age of mobile marketing. This article outlines
some of the benefits of CallFire’s unique SMS marketing platform for insurance agencies.