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Why Insurance Companies Should Switch to SMS Marketing

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When the age of the internet dawned, we saw an unprecedented time of opportunity for foreword thinking businesses and organizations. Suddenly, having a solid website could cause skyrocketing profits and previously unheard of growth in a matter of weeks, and soon everyone was scrambling to get their company online and carve out their niche in the world of internet marketing.

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Why Insurance Companies Should Switch to SMS Marketing

  1. 1. Why Insurance Companies Should Switch to SMS MarketingWhen the age of the internet dawned, we saw an unprecedented time of opportunity forforeword thinking businesses and organizations. Suddenly, having a solid website could causeskyrocketing profits and previously unheard of growth in a matter of weeks, and soon everyonewas scrambling to get their company online and carve out their niche in the world of internetmarketing.Today, we’re faced with a similar type of opportunity regarding mobile devices. Prevalence ofsmart phones and tablets in the United States has increased dramatically in the past few years,and projections estimate that the rise of mobile is only just beginning. Coupled with theexponential increase in the capabilities of readily available smart phone technology each year,and it’s safe to say that the age of mobile is upon us. The time is now for foreword thinkers toact.The easiest and least risky way for any agency to tap into the potential of mobile is bydeveloping a sound bulk sms text messaging strategy. Mass texting through an SMS aggregatorlike CallFire can help your agency drive sales, encourage client communication, and expandyour subscriber base through forwarding. At about three cents per message, you can contactthousands of subscribers simultaneously for less than the average American’s monthly phonebill.Blast text marketing gives you the ability to make your subscribers aware of promotions,industry facts and news, and upcoming events. CallFire SMS also lets you track subscriberresponses in real time, meaning you can conduct surveys, ask questions, and generally openlines of communication between your agency and its clients. The best part is text responsesfrom your contact list are recorded for no additional fee, so you can encourage as much backtalk as you want and reply specifically to individual messages or groups of messages if youchoose.Studies show that consumers in the United States are checking their phones up to one hundredfifty times per day, and that ninety five percent of all text messages received on personal mobiledevices are opened within fifteen minutes. Compare that to other, older forms of broad scale
  2. 2. messaging such as email, where up to eighty eight percent of messages aren’t opened or readat all, and it’s easy to see why bulk SMS messaging is such a boon to agencies that use itimaginatively. In addition, incentivized messages where subscribers are rewarded for loyalty orparticipation in a particular SMS campaign help to build brand loyalty and raise customerretention rates. Happy, rewarded clients are more likely to forward your broadcast message totheir friends, which can in turn add more names to your subscriber list.Don’t be one of the multitudes scrambling to gain a foothold in this burgeoning age of mobileafter the go-getters have already claimed their spots. Partner with CallFire and get theconversation started today.CallFire is a company specializing in creating custom IVR, cloud call telephony, auto-dialer, andSMS marketing solutions for a multitude of different businesses and organizations worldwide,with scalable services for companies of any size. We provide voice and text connectivity to over100,000 organizations, including nonprofit groups, political organizations, insurance agencies,small and upstart businesses, religious groups, and a variety of other institutions andorganizations. CallFire exists to provide simple, intuitive user interfaces, unparalleled customersupport via online tutorials and live support chat, and unparalleled client experiences that helpcompanies find their footing in the burgeoning age of mobile marketing. This article outlinessome of the benefits of CallFire’s unique SMS marketing platform for insurance agencies.

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