Calum Forsyth

London, United Kingdom United Kingdom

Experience Strategist at Sapient

Advertising / Marketing / PR

I’m a seasoned strategist with 8+ years experience spanning both blue chip clients as well as startups. Drawing on a diverse background in Customer Experience, Innovation, Marketing, Branding and Advertising, I help businesses define new opportunities for growth and transformation. Working collaboratively, I take a human centred approach joining the dots between people, businesses and technology to reframe and unpick business challenges. My strategic toolkit includes: primary and secondary research, design thinking, ideation and creative development, prototyping, proposition development, customer journey mapping, workshop facilitation and business model innovation. I'm excited abou...