Freelancing represents the Future of Work and its popularity to both individuals and organisations as a preferred mode of work is growing at an exponential rate. But where and why should you begin? How can you mitigate your risks when transitioning into a freelance career? In this workshop, we will discuss the ins and outs of freelancing, topics that will be covered include: - Freelancing and its role in the Future of Work - Why choosing to freelance is the best possible investment in your career - How to 'Start Smart' - What type of work should you do? - Where to find potential projects & develop your portfolio - The Habits of Highly Successful Freelancers - Job Crafting Takeaways include: - Develop a game plan to begin working in your field independently - Better market your services to potential clients - Navigate online and offline resources for freelancers - Understand key pain points and for freelancers and how to deal with them such as incorporation, insurance, and time management

1. BE YOUR OWN BOSS.
an introduction to freelancing
www.freelance.org.au

2. THANKS TO GA FOR HOSTING!
#BYOBJune16
@freelanceORGau
@MelbourneGA
01

3. * What we’ll cover today
02
• What
is
freelancing?
• Why
freelance?
• What
should
you
freelance
in?
• Star5ng
smart
• Finding
clients?
• Your
freelance
strategy

4. Importantnote:
THIS CLASS IS DESIGNED
FOR BEGINNERS
03
andit’sthesecondtimewe’verunit!J

5. * Practice Principles
04
• Par5cipate
in
ac5vi5es
-­‐
they
are
designed
to
help
you
understand
the
content
• Give
the
workshop
your
a@en5on
for
the
one
hour
it
takes
place
• Ask
ques5ons
if
you
have
them
-­‐
it’s
be@er
to
ask
and
be
sure
than
to
keep
quiet
and
not
understand
or
be
able
to
use
a
point.

6. * Objectives
05
Head
• You
will
leave
with
some
understanding
of
the
pros
and
cons
of
freelancing
Heart
• You
will
feel
empowered
to
make
a
choice
as
to
whether
you
wish
to
pursue
a
freelance
career.
Hands
• You
will
leave
the
session
with
tools
for
building
your
own
freelancing
strategy
as
well
as
a
clear
sense
of
your
freelancing
purpose.

7. Cameron Rambert
Founder, Freelance Australia
Author, White Collar Pajamas (Spring 2016)
Freelance
marketer,
digital
strategist
and
copywriter
for
fast
growing
tech
startups.
Past
clients
include
Twi@er,
ANZ,
Amnesty
Interna5onal
and
RMIT
University.
Antonia
is
one
of
those
freelancers
that
has
trouble
describing
what
she
does
–
her
porOolio
of
ac5vi5es
includes
policy
development,
consultancy,
project
management,
lecturing
and
social
media
management.
INSTRUCTORSA little bit about us
06
Antonia Mochan
Co-Founder, Freelance Australia
Innovation Projects Lead - CWL

8. * About Freelance Australia
07
• Membership
based
not-­‐for-­‐profit
organisa9on
founded
in
2015
• Dedicated
to
achieving
one
thing:
To
create
happier,
be@er
and
more
successful
freelancers.
• Membership
is
free
and
members
get
access
to:
• Jobs
from
recruiters
before
it
hits
the
market
• Invita5ons
to
freelancer-­‐only
networking
&
social
events
• Access
to
professional
development
workshops
• One-­‐on-­‐one
mentoring
• SoZware
perks
and
discounts
…
and
much
more!

9. PLEASE FILL OUT THE
WORKBOOK AS YOU GO
http://bit.ly/BYOBJune16

10. *questiontime
Why are you here
today? Please fill out the
first section.

11. * What do we mean by ‘freelancing’?
Characteris9cs
of
‘freelancing’
10
• Self-­‐employed
• Service
driven
business
• Solopreneur
(ie;
a
one
person
show)

12. * What do we mean by ‘freelancing’?
Types
of
freelancers
11
• Professionals
• Moonlighters
• Diversified
workers
• Contractors
• Micro-­‐firms

13. * Why freelance?
Freelancing
&
the
Future
of
Work
13
• The
economy
needs
more
freelancers
• Societal
values
towards
‘work’
are
shiZing
• Businesses
prefer
to
hire
freelancers
• PorOolio
careers
will
become
the
new
normal.
• Technology
is
bridging
the
flexible
working
gap.
• The
skills
a
freelancer
learns
are
synonymous
with
those
needed
in
the
future
of
work
(‘knowledge
worker’
vs
‘crea5ve
worker’)

14. * Why freelance?
Below
are
just
some
of
the
most
common
reasons
for
freelancing
14
• Work
remotely
• Do
more
purposeful
work
• Gain
professional
experience
• More
capacity
to
work
on
other
hobbies
and
passions
• Go
back
to
study
• Control
your
professional
des5ny
• Take
professional
development
into
your
own
hands
• Create
a
start-­‐up
• Start
or
spend
more
5me
with
the
family
• Spend
more
5me
with
family
or
kids

15. *Freelancingessentiallycomesdowntoonefundamentalthing…..
PROFESSIONAL
INDEPENDENCE
“ Which
is
the
ability
to
influence
when
you
work,
where
you
work,
how
you
work,
what
you
work
on
and
with
whom
you
work
with.
15

16. *questiontime
What type of freelancer
are you currently or aspire
to be in the near future?

17. *questiontime
Why do YOU currently
freelance or want to
freelance?

18. * What should you freelance in?
17
Demand
Market
opportunity
What
the
market
wants
Obvious,
yet
consistently
ignored.
Skills
What
you’re
good
at

19. * What should you freelance in?
How
do
you
know
what
the
market
needs?
18
• Leverage
your
own
domain
exper5se
• Research
industry
reports,
blogs,
ar5cles
etc
• Talk
to
somebody
in
the
industry.
• Consult
a
recruiter
• Go
to
‘Future
of
X’
events
• Put
it
to
the
test
it.
Pitch
your
services
to
poten5al
clients
and
see
if
people
actually
need
what
you’re
offering
(freelance
marketplaces
are
great
for
this)

20. * What should you freelance in?
19
Art
What
excites
you
Skills
What
you’re
good
at
Your
best
and
most
lucra5ve
work
Demand
What
the
market
wants

21. 20
* Starting Smart
Know
the
journey
ahead

22. 21
* Starting Smart
Know
the
journey
ahead

23. * Starting Smart
Build
a
buffer
22
• Depending
on
your
tolerance
for
risk,
it
helps
to
create
a
financial
buffer
of
anywhere
between
3-­‐6
months
before
you
transi5on
into
a
freelance
career.
• A
buffer
should
cover:
– Your
mortgage
or
rent
– Your
monthly
expenses
(bills)
– Incorpora5on
costs
– An
addi5onal
10-­‐20%
on
top
of
these
costs
– Tax
liabili5es
• If
you
can’t
produce
a
buffer
before
you
get
started
(eg;
if
you
were
fired
from
your
last
job
or
on
welfare
payments),
then
your
goal
should
be
to
build
one
up
once
you
are
cash-­‐flow
posi5ve.

24. * Starting Smart
Map
a
pathway
23
• Pathways
are
your
roadmap
from
where
you
are
now
to
where
you
want
to
go
as
a
freelancer.
• Eg:
As
a
Full-­‐5me
employee,
you
can
moonlight
on
the
side
un5l
you
have
found
two
or
three
well
paying
clients,
and
only
then
transi5on
away
from
full-­‐5me
employment.
• The
other
alterna5ve
is
to
start
working
part-­‐5me
and
freelance
part-­‐5me
un5l
the
freelancing
earns
enough
to
support
you
full-­‐5me.
• Whichever
the
pathway,
ensure
that
you
know
what
is
realis5cally
and
specifically
manageable
to
your
situa5on.

25. * Starting Smart
Pathway
examples
24

26. * Starting Smart
Build
support
networks
early
and
join
communi9es
to
make
the
transi9on
easier
25
• Social
&
emo5onal
support
• Financial
support
(if
possible)
• Educa5onal
support
(eg:
up-­‐skilling)
• Business
support
(eg:
mentoring,
marke5ng
advice)

27. Better, happier, more
successful freelancers

28. * Finding Clients
Common
sources
of
finding
freelance
work.
26
• Exis5ng
personal
networks
• Industry
recruiters
• Networking
events
• Content
marke5ng
• Freelance
Marketplaces
• Referrals
• Job
boards
• Social
networks
• Volunteering
• Prospec5ng
/
Outbound
• Adver5sing

29. * Finding Clients
Common
sources
of
finding
freelance
work.
27
• Exis5ng
personal
networks
• Industry
recruiters
• Networking
events
• Content
marke5ng
• Freelance
Marketplaces
• Referrals
• Job
boards
• Social
networks
• Volunteering
• Prospec5ng
/
Outbound
• Adver5sing
Essen5ally,
your
best
performing
channels
(oZen
the
ones
highlighted)
are
a
result
of
more
efficient
forms
of
client
transparency,
established
trust
and
verifiable
credibility.

30. * Freelance Marketplaces
X
Global
marketplaces
• Freelancer
www.freelancer.com
• Elance
www.elance.com
• Upwork
www.upwork.com
• People
Per
Hour
www.peopleperhour.com
Niche
or
Local
marketplaces
• Gigster
www.gigster.com
(Web
/
Applica5on
developers)
• Toptal
www.toptal.com
(Web
developers
/
programmers)
• Cloudpeeps
www.cloudpeeps.com
(Marke5ng
professionals)
• Expert360
www.expert360.com
(Local
gigs)
• Sidekicker
www.sidekicker.com.au
(Local
gigs)
• Fiverr.com
www.fiverr.com

31. * Portfolios
28
As
a
freelancer,
your
9me
and
tes9monials
are
the
currencies
you
play
with.
A
collec5on
of
tes5monials
with
associated
samples
of
work
make
up
your
por`olio.
Your
capacity
to
earn
and
find
future
work
depends
on
the
quality
of
your
porOolio.

32. * Where to display a portfolio
29
• Social
networks
(LinkedIn
is
a
key
one)
• Personal
website
• about.me
• Squarespace
• Community/Industry
credible
websites
• GitHub
(developers)
• Content.ly
(content
producers)
• Behance
/
Dribble
(designers)
• DeviantArt
(ar5sts/designers)
• Print
(where
relevant)

33. *questiontime
Fill out the rest of your
workbook!

34. * Your Freelance Strategy
Answer
these
ques9ons:
30
• What
transi5on
pathway
should
you
take?
• Which
people
or
communi5es
can
you
turn
to
guide
and
support
your
freelance
career
transi5on?
(financial,
emo5onal,
prac5cal)
• Where
are
you
now
and
what
type
of
freelancer
do
you
want
to
be
in
twelve
months
5me?
– Professional,
Moonlighter,
Contractor,
Micro-­‐firm,
Diversified
etc
• What
are
your
top
three
reasons
to
freelance?
Write
them
down.
• How
big
of
a
cash-­‐flow
buffer
do
you
think
you
will
need
to
get
started?
One
month?
Six
months?

35. * Your Freelance Strategy
Answer
these
ques9ons:
31
• What
skills
or
areas
of
exper5se
do
you
have
that
are
either
currently
in
demand
or
you
can
test
the
demand
for?
• Which
of
these
skills
or
areas
of
exper5se
which
most
excites
you?
• What
opportuni5es
exist
to
build
on
these
skills
(ie;
what
new
skills
can
you
learn
or
new
industries
you
can
move
into
to
guide
you
to
becoming
more
valuable
to
the
marketplace?

36. * Your Freelance Strategy
Answer
these
ques9ons:
32
• What
are
your
best
three
examples
of
work
you
could
use
to
start
building
out
your
porOolio?
• What
three
places
can
you
set
up
or
promote
your
porOolio?
• What
three
new
freelance
job
sources
could
you
start
reaching
out
to
TODAY
to
see
if
there
are
freelance
opportuni5es
available?

37. QUESTIONS?
feel to use this time to complete your workbook

38. AS A THANKYOU FOR PARTICIPATING:
2 MONTHS FREE ACCESS TO
ROUNDED (RRP $40)!
for today’s workshop participants who
complete the workbook and accompanying
survey.

39. 5 RANDOMLY DRAWN PARTICIPANTS OF
TODAY’S WORKSHOP* WILL RECEIVE:
A FULL YEAR’S SUBSCRIPTION
TO ROUNDED (RRP $240)!
* workshop participants who
complete the workbook and accompanying
survey.

40. Thanks for coming!
Be Your Own Boss: An Introduction to freelancing
Twitter: @freelanceORGau
Facebook: freelanceAU
Instagram: freelanceau

41. WANT TO RE-USE THIS CONTENT?
PLEASE CREDIT THEAUTHORS J
X
Orspeaktousfirstatcontact@freelance.org.au

42. Better, happier, more
successful freelancers
Findusat
www.freelance.org.au