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Project	
  Management	
  Methodologies:	
  
	
  
According	
  to	
  the	
  book	
  “The	
  Definitive	
  Guide	
  to	
  Project	
  Management”	
  project	
  is	
  a	
  
task	
  with	
  a	
  defined	
  beginning	
  and	
  end,	
  to	
  meet	
  unique	
  goals	
  and	
  objectives	
  that	
  will	
  
bring	
  some	
  beneficial	
  change	
  or	
  added	
  value	
  to	
  something.	
  With	
  that,	
  the	
  definition	
  
of	
   project	
   management	
   is	
   “the	
   discipline	
   of	
   planning,	
   organizing,	
   motivating	
   and	
  
controlling	
  resources	
  to	
  achieve	
  specific	
  goals”1
.	
  
There	
  are	
  many	
  challenges	
  in	
  the	
  project	
  management,	
  the	
  main	
  one	
  is	
  to	
  achieve	
  all	
  
the	
  goals	
  dealing	
  with	
  the	
  restrictions:	
  scope,	
  time,	
  quality	
  and	
  budget.	
  This	
  is	
  called	
  
the	
   Iron	
   Triangle	
   of	
   project	
   management	
   because	
   it	
   is	
   very	
   rare	
   to	
   change	
   one	
  
constraint	
   (scope,	
   time	
   and	
   budget)	
   without	
   impacting	
   in	
   the	
   other	
   ones	
   and	
   the	
  
quality	
  is	
  directly	
  affected	
  by	
  those	
  three	
  
constraints.	
  
	
  Another	
   challenge	
   in	
   project	
  
management	
  is	
  to	
  optimize	
  the	
  allocation	
  
of	
   inputs	
   and	
   integrates	
   them	
   to	
   meet	
  
the	
   objectives	
   and	
   goals	
   defined	
   in	
   the	
  
beginning.	
  Every	
  project	
  is	
  different,	
  so	
  it	
  
is	
   very	
   important	
   to	
   estimate	
   the	
   costs	
  
correctly	
  in	
  the	
  beginning	
  and	
  keep	
  track	
  
of	
  it	
  during	
  the	
  role	
  project.	
  
Approaches:	
  
There	
  are	
  several	
  approaches	
  to	
  managing	
  projects,	
  in	
  this	
  research	
  I	
  will	
  focus	
  in	
  
two	
  of	
  them:	
  the	
  Waterfall	
  and	
  Agile.	
  
Regardless	
  of	
  the	
  methodology	
  implemented,	
  all	
  of	
  them	
  must	
  consider	
  carefully	
  the	
  
overall	
   project	
   objectives,	
   timeline,	
   cost	
   and	
   the	
   roles	
   and	
   responsibilities	
   of	
   the	
  
participants	
  in	
  order	
  to	
  get	
  the	
  best	
  output.	
  
The	
  Waterfall	
  approach:	
  
Before	
  explain	
  the	
  Waterfall	
  approach	
  I	
  will	
  run	
  through	
  the	
  traditional	
  	
  approach,	
  
since	
   the	
   Waterfall	
   is	
   based	
   on	
   it.	
   In	
   the	
   traditional	
   approach	
   there	
   are	
   five	
  
developmental	
  components,	
  it	
  is	
  a	
  sequence	
  of	
  steps	
  to	
  be	
  completed	
  during	
  the	
  
project.	
  They	
  are:	
  
1-­‐ Initiation	
  
2-­‐ Planning	
  and	
  design	
  
3-­‐ Execution	
  and	
  construction	
  
4-­‐ Monitoring	
  and	
  controlling	
  systems	
  
5-­‐ Completion	
  
It	
   doesn’t	
   mean	
   that	
   every	
   project	
   should	
   have	
   every	
   stage.	
   Some	
   projects	
  
terminated	
  before	
  they	
  reach	
  completion,	
  some	
  go	
  through	
  steps	
  2,	
  3	
  or	
  4	
  multiple	
  
Figure	
  1	
  -­	
  The	
  Iron	
  Triangle	
  of	
  project	
  management	
  
times.	
   Many	
   industries	
   use	
   variations	
   of	
   these	
   project	
   stages.	
   The	
   Waterfall	
  
approach	
  is	
  one	
  of	
  those	
  variations,	
  when	
  series	
  of	
  tasks	
  are	
  implemented	
  in	
  a	
  linear	
  
sequence.	
  	
  
It	
  has	
  7	
  steps:	
  
1. Requirements	
  specification:	
  finding	
  what	
  customer	
  of	
  project	
  wants.	
  	
  
2. Design	
  
3. Construction	
  (implementation	
  or	
  coding)	
  
4. Integration:	
  integrate	
  the	
  design	
  and	
  construction	
  
5. Testing	
  and	
  debugging:	
  ensuring	
  the	
  output	
  of	
  the	
  project	
  meets	
  the	
  agreed	
  
requirements.	
  
6. Installation	
  
7. Maintenance:	
  getting	
  the	
  output	
  of	
  the	
  project	
  working	
  in	
  the	
  real	
  world.	
  
	
  
It	
  differs	
  from	
  the	
  traditional	
  approach	
  because	
  in	
  the	
  Waterfall	
  model	
  it	
  is	
  implied	
  
that	
  you	
  should	
  move	
  to	
  the	
  next	
  phase	
  only	
  when	
  the	
  preceding	
  phase	
  is	
  a	
  100%	
  
completed	
  and	
  perfected.	
  For	
  example,	
  you	
  just	
  move	
  to	
  coding	
  after	
  the	
  design	
  is	
  
100%	
  approved	
  at	
  tested.	
  
It	
  is	
  usually	
  used	
  in	
  software	
  development	
  because	
  make	
  easier	
  for	
  the	
  team	
  that	
  is	
  
working	
  since	
  you	
  won’t	
  have	
  to	
  change	
  problems	
  in	
  the	
  design	
  after	
  coding	
  and	
  will	
  
have	
  to	
  do	
  the	
  coding	
  everything	
  again,	
  what	
  is	
  hard	
  and	
  takes	
  a	
  lot	
  of	
  time.	
  
The	
   positive	
   point	
   about	
   this	
   approach	
   is	
   that	
   you	
   spend	
   time	
   early	
   making	
   the	
  
requirements	
  specifications	
  at	
  the	
  phase	
  one	
  and	
  defining	
  the	
  tasks	
  for	
  each	
  step,	
  so	
  
you	
  save	
  time	
  and	
  effort	
  latter	
  in	
  the	
  process	
  since	
  everything	
  is	
  well	
  defined.	
  
This	
  model	
  works	
  well	
  for	
  small	
  and	
  well-­‐defined	
  projects	
  with	
  defined	
  budget,	
  but	
  
often	
  fails	
  in	
  bigger	
  ones	
  because	
  of	
  the	
  undefined	
  nature	
  of	
  them	
  it	
  is	
  harder	
  to	
  
plan	
  each	
  step	
  and	
  define	
  the	
  requirements	
  before	
  starts.	
  
Because	
  the	
  problems	
  to	
  implement	
  it	
  in	
  some	
  cases	
  there	
  was	
  introduced	
  various	
  
modified	
   Waterfall	
   models	
   that	
   Steve	
   McConnell	
   called	
   the	
   Rapid	
   Development	
  
models2
.	
  The	
  pure	
  approach	
  requires	
  a	
  lot	
  of	
  testing	
  and	
  documents	
  after	
  each	
  step	
  
leading	
  you	
  to	
  come	
  back	
  after	
  every	
  step	
  to	
  the	
  requirements	
  specifications.	
  	
  The	
  
Rapid	
   Development	
   models	
   allowed	
   you	
   to	
   overlap	
   each	
   phase	
   and	
   create	
  
subprojects	
  in	
  one	
  project.	
  But	
  the	
  use	
  of	
  it,	
  as	
  in	
  the	
  pure	
  Waterfall	
  approach,	
  is	
  
recommended	
  just	
  when	
  you	
  have	
  your	
  problem	
  well	
  framed	
  and	
  still	
  needs	
  all	
  the	
  
requirements	
  defined	
  before	
  starting.	
  
Weakness:	
  
As	
  every	
  model,	
  the	
  Waterfall	
  has	
  your	
  weakness.	
  It	
  is	
  not	
  recommended	
  to	
  use	
  in	
  
some	
  cases	
  when	
  clients	
  do	
  not	
  know	
  exactly	
  what	
  they	
  want,	
  what	
  makes	
  hard	
  to	
  
do	
   the	
   first	
   requirements.	
   Sometimes	
   needs	
   and	
   limitations	
   appear	
   during	
   the	
  
implementation	
   or	
   test	
   phase,	
   so	
   the	
   requirements	
   must	
   change,	
   changing	
   the	
  
design	
  and	
  the	
  next	
  phases	
  as	
  well.	
  Other	
  case	
  that	
  Waterfall	
  methodology	
  is	
  not	
  a	
  
good	
  choose	
  is	
  when	
  the	
  team	
  that	
  creates	
  or	
  design	
  the	
  software	
  do	
  not	
  know	
  the	
  
capabilities	
  of	
  the	
  technology	
  that	
  will	
  be	
  implemented.	
  That	
  can	
  cause	
  important	
  
changes	
  during	
  the	
  implementation	
  phase	
  in	
  order	
  to	
  adapt	
  the	
  idea	
  to	
  the	
  existent	
  
technology.	
   This	
   last	
   case	
   was	
   a	
   key	
   point	
   in	
   my	
   last	
   project	
   at	
   Hyper	
   Island.	
   We	
  
design	
  an	
  application	
  for	
  Facebook	
  and	
  Pinterest,	
  and	
  because	
  we	
  didn’t	
  know	
  the	
  
limitations	
  of	
  the	
  second	
  one,	
  we	
  had	
  a	
  significant	
  delayed	
  on	
  the	
  implementation	
  
phase	
  of	
  our	
  application,	
  since	
  we	
  had	
  to	
  change	
  all	
  the	
  idea,	
  what	
  made	
  impossible	
  
to	
  deliver	
  by	
  the	
  deadline	
  of	
  the	
  project.	
  
The	
   Waterfall	
   methodology	
   is	
   very	
   rigid	
   so	
   it	
   is	
   not	
   recommended	
   also	
   when	
   the	
  
problem	
  constant	
  changes,	
  needing	
  to	
  reframe	
  the	
  phase	
  one	
  and	
  redoing	
  all	
  the	
  
work	
  done	
  before.	
  
The	
  Agile	
  approach:	
  
The	
  Agile	
  approach	
  is	
  very	
  different	
  from	
  the	
  traditional	
  model.	
  More	
  focus	
  on	
  the	
  
customers	
   need,	
   it	
   is	
   based	
   on	
   the	
   principles	
   of	
   human	
   interaction	
   and	
   human	
  
collaboration.	
  It	
  is	
  a	
  very	
  flexible	
  and	
  interactive	
  technique	
  normally	
  used	
  to	
  manage	
  
the	
   design	
   and	
   build	
   of	
   new	
   products	
   or	
   services	
   in	
   technology,	
   creative	
   and	
  
marketing	
  industries.	
  
In	
  this	
  methodology	
  the	
  project	
  is	
  divided	
  in	
  small	
  tasks	
  that	
  will	
  be	
  executed,	
  as	
  it	
  
will	
  be	
  demanded.	
  It	
  is	
  not	
  a	
  pre-­‐planned	
  process	
  as	
  the	
  Waterfall	
  approach.	
  Each	
  
small	
  task	
  is	
  part	
  of	
  a	
  delivery	
  cycle,	
  called	
  iteration	
  that	
  contains	
  a	
  plan,	
  a	
  small	
  
deliverable,	
  test	
  and	
  feedback.	
  Because	
  of	
  this	
  frequent	
  prototypes	
  done	
  after	
  each	
  
execution,	
  this	
  methodology	
  is	
  the	
  most	
  consistent	
  in	
  project	
  management,	
  since	
  it	
  
gets	
  inputs	
  from	
  customers	
  and	
  individuals	
  from	
  the	
  industry	
  every	
  iteration.	
  
	
  
Figure	
  2:	
  Agile	
  Project	
  Management	
  Iteration	
  
This	
  approach	
  is	
  better	
  used	
  for	
  projects	
  that	
  are	
  too	
  complex	
  to	
  understand	
  as	
  a	
  
role,	
  so	
  you	
  divide	
  it	
  in	
  small-­‐scale	
  projects	
  or	
  elements	
  to	
  understand	
  better	
  what	
  
you	
  have	
  to	
  do	
  and	
  gain	
  more	
  flexibility	
  to	
  change	
  things.	
  Since	
  you	
  have	
  smaller	
  
tasks	
  to	
  achieve	
  (each	
  iteration),	
  this	
  methodology	
  is	
  more	
  dynamic	
  than	
  the	
  one	
  
before,	
  enabling	
  the	
  user	
  to	
  refine	
  the	
  requirements	
  of	
  the	
  project	
  if	
  it	
  is	
  needed	
  
without	
  loosing	
  much	
  time.	
  Because	
  of	
  this	
  dynamism,	
  the	
  Agile	
  approach	
  it	
  is	
  also	
  
recommended	
   when	
   you	
   have	
   a	
   fast	
   moving	
   scenario,	
   unstable	
   situation	
   or	
  
undefined	
  budget	
  or	
  final	
  product.	
  
It	
  is	
  very	
  important	
  to	
  get	
  the	
  client	
  actively	
  involved	
  in	
  the	
  project	
  when	
  using	
  this	
  
process,	
  so	
  you	
  can	
  develop	
  something	
  that	
  the	
  customers	
  wants	
  and	
  the	
  client	
  also,	
  
but	
  it	
  demands	
  a	
  lot	
  of	
  time	
  of	
  the	
  client,	
  what	
  sometimes	
  is	
  hard.	
  
Because	
   of	
   the	
   dynamism	
   of	
   this	
   methodology	
   and	
   the	
   constant	
   testing	
   with	
   the	
  
customers,	
  the	
  end	
  product	
  can	
  be	
  very	
  different	
  from	
  the	
  one	
  that	
  was	
  planned	
  in	
  
the	
  beginning.	
  It	
  is	
  very	
  important	
  during	
  this	
  process	
  to	
  up	
  date	
  the	
  team	
  and	
  the	
  
client.	
  There	
  are	
  many	
  techniques	
  used	
  in	
  the	
  office	
  to	
  make	
  sure	
  that	
  everyone	
  is	
  
updated,	
   the	
   Scrum	
   is	
   the	
   most	
   popular	
   one	
   in	
   creative	
   and	
   new	
   technologies	
  
business.	
  
The	
  Scrum:	
  
The	
  Scrum	
  is	
  the	
  main	
  tool	
  used	
  at	
  the	
  Agile	
  project	
  management.	
  The	
  project	
  is	
  
divided	
  in	
  sprints	
  –	
  2	
  to	
  4	
  weeks	
  phases	
  of	
  work	
  that	
  the	
  deliver	
  is	
  completed,	
  tested	
  
and	
  documented.	
  The	
  sprints	
  should	
  be	
  planned	
  in	
  a	
  meeting	
  with	
  all	
  the	
  members	
  
before	
   it	
   starts.	
   There	
   they	
   will	
   define	
   the	
   goal	
   and	
   assign	
   each	
   individual	
  
responsibilities.	
  
Everyday	
  there	
  will	
  be	
  a	
  15	
  minutes	
  meeting	
  to	
  report	
  the	
  progress,	
  discuss	
  what	
  will	
  
be	
   done	
   today	
   and	
   what	
   is	
   needed	
   to	
   ensure	
   that	
   the	
   task	
   will	
   be	
   done.	
   Those	
  
meeting	
  are	
  important	
  to	
  update	
  the	
  team	
  of	
  the	
  status	
  of	
  the	
  project	
  and	
  changes	
  
that	
  occur.	
  
Roles	
  of	
  the	
  team	
  members:	
  
1-­‐	
  Product	
  owner:	
  the	
  expert	
  on	
  the	
  product	
  being	
  developed.	
  In	
  most	
  of	
  the	
  cases	
  is	
  
the	
  direct	
  contact	
  between	
  the	
  client	
  and	
  the	
  company.	
  
2-­‐	
   Scrum	
   master:	
   is	
   the	
   responsible	
   for	
   managing	
   the	
   process,	
   making	
   sure	
   that	
  
everyone	
  is	
  updated	
  and	
  understanding	
  the	
  process.	
  This	
  person	
  is	
  also	
  responsible	
  
to	
  reallocate	
  the	
  resources	
  and	
  help	
  everyone	
  complete	
  your	
  task.	
  Normally	
  is	
  the	
  
project	
  manager	
  or	
  some	
  one	
  with	
  high	
  facilitation	
  skills.	
  
3-­‐	
   Team:	
   the	
   people	
   working	
   on	
   the	
   project.	
   They	
   have	
   freedom	
   and	
   ownership	
  
about	
  their	
  tasks	
  to	
  change	
  the	
  approach	
  when	
  needed.	
  
When	
  the	
  sprint	
  is	
  over,	
  the	
  scrum	
  master	
  should	
  organize	
  a	
  retrospective	
  meeting	
  
to	
  reflect	
  about	
  the	
  process	
  and	
  to	
  decide	
  what	
  need	
  to	
  be	
  improved	
  for	
  the	
  next	
  
sprint.	
  
	
  
 
Figure	
  3:	
  Scrum	
  
	
  
Other	
  tools	
  used	
  for	
  support	
  the	
  project	
  management:	
  
As	
  the	
  Scrum,	
  there	
  are	
  several	
  tools	
  used	
  to	
  support	
  the	
  project	
  management	
  that	
  
are	
  less	
  specific	
  for	
  the	
  approach	
  chose.	
  	
  
The	
  Scrum	
  is	
  very	
  specific	
  for	
  the	
  Agile	
  methodology,	
  but	
  there	
  are	
  other	
  tools	
  to	
  
support	
  the	
  project	
  management.	
  The	
  importance	
  of	
  those	
  tools	
  is	
  to	
  keep	
  the	
  team	
  
aligned	
  and	
  updated	
  about	
  every	
  step	
  of	
  the	
  process	
  and	
  help	
  the	
  project	
  manager	
  
organize	
  the	
  scope,	
  time,	
  budget	
  and	
  quality.	
  
There	
  are	
  several	
  softwares	
  that	
  help	
  that	
  process,	
  giving	
  tools	
  to	
  organize	
  the	
  tasks,	
  
goals,	
  team,	
  emails,	
  finance	
  and	
  calendar,	
  as	
  Trello,	
  Lighhouse	
  and	
  Basecamp.	
  
To	
  organize	
  the	
  testing	
  and	
  keep	
  track	
  of	
  bugs	
  when	
  you	
  are	
  developing	
  a	
  software	
  
or	
  website,	
  there	
  are	
  programs	
  as	
  Jira	
  and	
  16bugs.	
  With	
  that	
  the	
  project	
  manager	
  
has	
  a	
  historical	
  of	
  the	
  problems	
  and	
  how	
  it	
  was	
  solved.	
  
It	
  is	
  important	
  to	
  document	
  every	
  step	
  of	
  the	
  process,	
  and	
  those	
  softwares	
  help	
  on	
  
that.	
  For	
  meeting,	
  calls,	
  interviews	
  or	
  focus	
  groups	
  is	
  important	
  to	
  document	
  then	
  
recording	
   and	
   writing	
   summaries	
   so	
   you	
   can	
   keep	
   track	
   of	
   the	
   evolution	
   of	
   the	
  
project,	
   feedback	
   and	
   inputs.	
   To	
   share	
   those	
   documents	
   the	
   servidor	
   of	
   the	
  
company,	
   Dropbox	
   or	
   Google	
   Drive	
   can	
   be	
   used	
   but	
   the	
   Google	
   Drive	
   is	
   more	
  
efficient	
  since	
  you	
  can	
  see	
  the	
  changes	
  while	
  the	
  other	
  user	
  is	
  doing	
  it,	
  not	
  needed	
  
to	
  update	
  every	
  change,	
  and	
  you	
  can	
  aces	
  remotely.	
  
When	
   working	
   remotely,	
   to	
   communicate	
   between	
   the	
   members	
   of	
   the	
   team,	
  
instant	
  messages	
  are	
  very	
  useful	
  because	
  speed	
  the	
  communication.	
  But	
  for	
  more	
  
complicated	
  and	
  longer	
  topics	
  calls	
  and	
  emails	
  are	
  better.	
  Applications	
  as	
  Skype	
  and	
  
Activecollab	
   enable	
   the	
   members	
   of	
   the	
   team	
   to	
   do	
   remotely	
   conferences	
   and	
  
increase	
  the	
  collaboration	
  between	
  the	
  team.	
  
Reflections:	
  
From	
  my	
  previous	
  experience	
  in	
  workplace	
  and	
  Hyper	
  Island	
  it	
  is	
  very	
  hard	
  to	
  use	
  
one	
  methodology	
  as	
  it	
  was	
  developed.	
  It	
  is	
  needed	
  to	
  make	
  arrangements	
  so	
  it	
  will	
  
make	
  your	
  work	
  more	
  efficient.	
  
During	
   Hyper	
   Island,	
   since	
   the	
   communication	
   with	
   the	
   client	
   was	
   limited,	
   the	
  
Waterfall	
  approach	
  was	
  used	
  in	
  most	
  of	
  the	
  projects	
  since	
  the	
  problem	
  was	
  previous	
  
framed	
  and	
  defined,	
  this	
  approach	
  was	
  more	
  efficient	
  to	
  define	
  the	
  tasks	
  for	
  each	
  
member	
  of	
  the	
  group	
  and	
  it	
  was	
  reduced	
  in	
  just	
  the	
  first	
  four	
  steps.	
  Not	
  having	
  a	
  
final	
  product	
  in	
  most	
  of	
  the	
  cases	
  made	
  easier	
  to	
  implement	
  this	
  methodology	
  since	
  
there	
  was	
  no	
  testing,	
  so	
  was	
  rare	
  the	
  cases	
  that	
  we	
  had	
  to	
  came	
  back	
  to	
  the	
  first	
  
phase	
   and	
   redefine	
   requirements,	
   goals	
   and	
   objectives.	
   It	
   was	
   just	
   needed	
   if	
  
someone	
  from	
  the	
  group	
  pointed	
  some	
  problem	
  during	
  the	
  design	
  or	
  implementing	
  
phase.	
   In	
   the	
   order	
   hand,	
   it	
   is	
   impossible	
   to	
   know,	
   besides	
   by	
   the	
   feedback	
   gave	
  
from	
  the	
  industry	
  leaders,	
  if	
  our	
  solution	
  will	
  work	
  if	
  installed.	
  
For	
   the	
   Run	
   a	
   Creative	
   Business	
   module	
   was	
   the	
   first	
   time	
   that	
   we	
   tried	
   to	
  
implement	
  the	
  Agile	
  methodology.	
  Since	
  it	
  was	
  a	
  bigger	
  group	
  and	
  more	
  tasks	
  than	
  
the	
   normal,	
   was	
   important	
   to	
   implement	
   a	
   methodology	
   that	
   allowed	
   us	
   to	
   keep	
  
track	
  of	
  the	
  role	
  of	
  each	
  member	
  and	
  someone	
  to	
  facilitate	
  the	
  needs	
  of	
  the	
  team.	
  
We	
  had	
  to	
  adapt	
  the	
  methodology	
  because	
  there	
  was	
  more	
  than	
  one	
  project	
  for	
  the	
  
team,	
  and	
  we	
  had	
  to	
  do	
  smaller	
  sprints	
  since	
  we	
  had	
  just	
  4	
  weeks	
  to	
  do	
  the	
  project.	
  
The	
  Scrum	
  meetings	
  were	
  essential	
  for	
  us,	
  being	
  the	
  only	
  time	
  that	
  the	
  entire	
  group	
  
was	
  together,	
  so	
  we	
  could	
  up	
  date	
  everyone	
  and	
  manage	
  the	
  sources	
  to	
  make	
  sure	
  
that	
  all	
  the	
  tasks	
  were	
  done	
  by	
  the	
  deadline.	
  The	
  meeting	
  with	
  all	
  members	
  took	
  a	
  
long	
  time,	
  so	
  we	
  restructured	
  and	
  the	
  meetings	
  to	
  plan	
  the	
  sprint	
  were	
  done	
  just	
  
with	
  one	
  member	
  of	
  each	
  project,	
  keeping	
  the	
  reflections	
  and	
  daily	
  meetings	
  with	
  
everyone.	
  
The	
  experience	
  in	
  the	
  last	
  module,	
  Showcase,	
  was	
  different.	
  We	
  decided	
  to	
  keep	
  the	
  
Waterfall	
   methodology,	
   since	
   we	
   were	
   a	
   small	
   group	
   with	
   a	
   very	
   clear	
   goal	
   and	
  
objective,	
  but	
  the	
  lack	
  of	
  knowledge	
  from	
  us	
  about	
  the	
  technology	
  that	
  we	
  wanted	
  
to	
  develop	
  reflected	
  in	
  delays	
  in	
  our	
  project.	
  Because	
  since	
  the	
  beginning	
  for	
  all	
  of	
  us	
  
was	
  very	
  important	
  to	
  delivery	
  something	
  done	
  and	
  tested	
  in	
  the	
  market,	
  we	
  had	
  to	
  
change	
  our	
  idea	
  and	
  start	
  everything	
  again.	
  For	
  that,	
  we	
  decided	
  to	
  implement	
  the	
  
Agile	
  methodology,	
  again	
  with	
  shorter	
  sprints,	
  so	
  every	
  member	
  of	
  the	
  team	
  would	
  
have	
  a	
  clear	
  task	
  and	
  Scrum	
  meeting	
  were	
  done	
  everyday,	
  to	
  force	
  us	
  to	
  delivery	
  
results	
   faster	
   than	
   in	
   the	
   other	
   approach.	
   In	
   that	
   case,	
   was	
   very	
   important	
   the	
  
flexibility	
  gave	
  by	
  the	
  Agile	
  methodology	
  and	
  the	
  meeting	
  were	
  very	
  useful	
  to	
  update	
  
and	
  reallocate	
  the	
  member	
  of	
  the	
  group.	
  In	
  the	
  end,	
  was	
  very	
  positive	
  the	
  change,	
  
and	
  we	
  were	
  able	
  to	
  delivery	
  two	
  final	
  products.	
  I	
  believe	
  that	
  was	
  possible	
  because	
  
when	
   you	
   have	
   clear	
   tasks	
   divided	
   you	
   create	
   an	
   ownership	
   for	
   that	
   task,	
   what	
  
encourages	
  you	
  to	
  work	
  harder	
  to	
  see	
  the	
  final	
  product.	
  
Conclusion:	
  
The	
  two	
  main	
  keys	
  to	
  a	
  project	
  to	
  success	
  are	
  good	
  people	
  and	
  good	
  planning.	
  To	
  
meet	
  all	
  the	
  goals	
  of	
  the	
  project	
  it	
  is	
  important	
  that	
  the	
  project	
  manager	
  keeps	
  
everyone	
  that	
  is	
  working	
  motivated	
  and	
  interested	
  and	
  simultaneously	
  keeps	
  the	
  
customer	
  satisfied.	
  
Because	
  of	
  this	
  last	
  experience,	
  I	
  believe	
  that	
  when	
  planning	
  digital	
  projects	
  the	
  Agile	
  
methodology	
  can	
  be	
  the	
  best	
  way	
  to	
  manage	
  your	
  project.	
  The	
  Scrum	
  meeting	
  are	
  
very	
   useful	
   to	
   make	
   the	
   team	
   aligned	
   and	
   the	
   ownership	
   created	
   by	
   dividing	
   the	
  
tasks	
  is	
  very	
  important	
  to	
  make	
  everyone	
  motivated.	
  
The	
  only	
  occasion	
  that	
  I	
  fell	
  that	
  the	
  Waterfall	
  process	
  can	
  be	
  better	
  is	
  when	
  you	
  
have	
  a	
  small	
  project,	
  with	
  the	
  problem	
  and	
  final	
  product	
  already	
  defined.	
  Using	
  the	
  
Agile	
  in	
  that	
  case	
  can	
  make	
  the	
  team	
  waste	
  time	
  and	
  go	
  though	
  processes	
  that	
  is	
  not	
  
needed.	
  
But	
  it	
  is	
  rare	
  the	
  projects	
  that	
  have	
  everything	
  defined,	
  most	
  of	
  then	
  change	
  a	
  lot	
  
during	
   the	
   time,	
   and	
   you	
   find	
   out	
   more	
   about	
   the	
   customer’s	
   needs	
   during	
   the	
  
testing.	
  
About	
   the	
   tools,	
   I	
   believe	
   that	
   the	
   Scrum	
   is	
   essential	
   when	
   using	
   the	
   Agile	
  
methodology,	
  but	
  adaptations	
  should	
  be	
  done	
  depending	
  of	
  the	
  project,	
  company	
  or	
  
people	
  involved.	
  A	
  place	
  to	
  store	
  the	
  data,	
  as	
  Google	
  Drive,	
  is	
  important	
  as	
  well,	
  but	
  
other	
   tools	
   I	
   believe	
   that	
   you	
   should	
   test	
   and	
   see	
   if	
   the	
   team	
   adapts	
   to	
   then.	
   To	
  
organize	
  the	
  tasks	
  of	
  the	
  project,	
  from	
  my	
  experience,	
  Trello	
  is	
  the	
  software	
  with	
  the	
  
better	
  user	
  experience	
  and	
  more	
  intuitive	
  to	
  learn	
  how	
  to	
  use.	
  
References:	
  
Figure	
  1:	
  Mindtools.com.	
  2012.	
  Iron	
  Triangle	
  of	
  Project	
  Management	
  -­‐	
  PM	
  Tools	
  from	
  
MindTools.com.	
  [online]	
  Available	
  at:	
  
http://www.mindtools.com/pages/article/newPPM_54.htm	
  [Accessed:	
  20	
  Aug	
  2013].	
  
Figure	
  2:	
  http://en.wikipedia.org/wiki/File:Agile_Project_Management_by_Planbox.png	
  
Figure	
  3:	
  Anderson,	
  A.	
  2013.	
  Untitled	
  paper,	
  paper	
  presented	
  at	
  A	
  little	
  bit	
  about	
  agile	
  &	
  scrum,	
  
Hyper	
  Island,	
  Manchester,	
  UK,	
  July,	
  4.	
  
Other	
  references:	
  
AgileConnection.	
  2013.	
  AgileConnection.	
  [online]	
  Available	
  at:	
  http://www.agileconnection.com/	
  
[Accessed:	
  20	
  Aug	
  2013].	
  
Anderson,	
  A.	
  2013.	
  Untitled	
  paper,	
  paper	
  presented	
  at	
  A	
  little	
  bit	
  about	
  agile	
  &	
  scrum,	
  Hyper	
  
Island,	
  Manchester,	
  UK,	
  July,	
  4.	
  
Articles.techrepublic.com.com.	
  n.d..	
  techrepublic.com.com.	
  [online]	
  Available	
  at:	
  
http://articles.techrepublic.com.com/5100-­‐10878_11-­‐
6118423.html?part=rss&tag=feed&subj=tr	
  [Accessed:	
  20	
  Aug	
  2013].	
  
Brown,	
  W.,	
  Mccormick,	
  H.	
  and	
  Thomas,	
  S.	
  2000.	
  AntiPatterns	
  in	
  project	
  management.	
  New	
  York:	
  
Wiley.	
  
Chapman,	
  C.	
  2008.	
  15	
  Useful	
  Project	
  Management	
  Tools	
  |	
  Smashing	
  Magazine.	
  [online]	
  Available	
  
at:	
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Project Management Methodologies

  • 1. Project  Management  Methodologies:     According  to  the  book  “The  Definitive  Guide  to  Project  Management”  project  is  a   task  with  a  defined  beginning  and  end,  to  meet  unique  goals  and  objectives  that  will   bring  some  beneficial  change  or  added  value  to  something.  With  that,  the  definition   of   project   management   is   “the   discipline   of   planning,   organizing,   motivating   and   controlling  resources  to  achieve  specific  goals”1 .   There  are  many  challenges  in  the  project  management,  the  main  one  is  to  achieve  all   the  goals  dealing  with  the  restrictions:  scope,  time,  quality  and  budget.  This  is  called   the   Iron   Triangle   of   project   management   because   it   is   very   rare   to   change   one   constraint   (scope,   time   and   budget)   without   impacting   in   the   other   ones   and   the   quality  is  directly  affected  by  those  three   constraints.    Another   challenge   in   project   management  is  to  optimize  the  allocation   of   inputs   and   integrates   them   to   meet   the   objectives   and   goals   defined   in   the   beginning.  Every  project  is  different,  so  it   is   very   important   to   estimate   the   costs   correctly  in  the  beginning  and  keep  track   of  it  during  the  role  project.   Approaches:   There  are  several  approaches  to  managing  projects,  in  this  research  I  will  focus  in   two  of  them:  the  Waterfall  and  Agile.   Regardless  of  the  methodology  implemented,  all  of  them  must  consider  carefully  the   overall   project   objectives,   timeline,   cost   and   the   roles   and   responsibilities   of   the   participants  in  order  to  get  the  best  output.   The  Waterfall  approach:   Before  explain  the  Waterfall  approach  I  will  run  through  the  traditional    approach,   since   the   Waterfall   is   based   on   it.   In   the   traditional   approach   there   are   five   developmental  components,  it  is  a  sequence  of  steps  to  be  completed  during  the   project.  They  are:   1-­‐ Initiation   2-­‐ Planning  and  design   3-­‐ Execution  and  construction   4-­‐ Monitoring  and  controlling  systems   5-­‐ Completion   It   doesn’t   mean   that   every   project   should   have   every   stage.   Some   projects   terminated  before  they  reach  completion,  some  go  through  steps  2,  3  or  4  multiple   Figure  1  -­  The  Iron  Triangle  of  project  management  
  • 2. times.   Many   industries   use   variations   of   these   project   stages.   The   Waterfall   approach  is  one  of  those  variations,  when  series  of  tasks  are  implemented  in  a  linear   sequence.     It  has  7  steps:   1. Requirements  specification:  finding  what  customer  of  project  wants.     2. Design   3. Construction  (implementation  or  coding)   4. Integration:  integrate  the  design  and  construction   5. Testing  and  debugging:  ensuring  the  output  of  the  project  meets  the  agreed   requirements.   6. Installation   7. Maintenance:  getting  the  output  of  the  project  working  in  the  real  world.     It  differs  from  the  traditional  approach  because  in  the  Waterfall  model  it  is  implied   that  you  should  move  to  the  next  phase  only  when  the  preceding  phase  is  a  100%   completed  and  perfected.  For  example,  you  just  move  to  coding  after  the  design  is   100%  approved  at  tested.   It  is  usually  used  in  software  development  because  make  easier  for  the  team  that  is   working  since  you  won’t  have  to  change  problems  in  the  design  after  coding  and  will   have  to  do  the  coding  everything  again,  what  is  hard  and  takes  a  lot  of  time.   The   positive   point   about   this   approach   is   that   you   spend   time   early   making   the   requirements  specifications  at  the  phase  one  and  defining  the  tasks  for  each  step,  so   you  save  time  and  effort  latter  in  the  process  since  everything  is  well  defined.   This  model  works  well  for  small  and  well-­‐defined  projects  with  defined  budget,  but   often  fails  in  bigger  ones  because  of  the  undefined  nature  of  them  it  is  harder  to   plan  each  step  and  define  the  requirements  before  starts.   Because  the  problems  to  implement  it  in  some  cases  there  was  introduced  various   modified   Waterfall   models   that   Steve   McConnell   called   the   Rapid   Development   models2 .  The  pure  approach  requires  a  lot  of  testing  and  documents  after  each  step   leading  you  to  come  back  after  every  step  to  the  requirements  specifications.    The   Rapid   Development   models   allowed   you   to   overlap   each   phase   and   create   subprojects  in  one  project.  But  the  use  of  it,  as  in  the  pure  Waterfall  approach,  is   recommended  just  when  you  have  your  problem  well  framed  and  still  needs  all  the   requirements  defined  before  starting.   Weakness:   As  every  model,  the  Waterfall  has  your  weakness.  It  is  not  recommended  to  use  in   some  cases  when  clients  do  not  know  exactly  what  they  want,  what  makes  hard  to   do   the   first   requirements.   Sometimes   needs   and   limitations   appear   during   the   implementation   or   test   phase,   so   the   requirements   must   change,   changing   the   design  and  the  next  phases  as  well.  Other  case  that  Waterfall  methodology  is  not  a   good  choose  is  when  the  team  that  creates  or  design  the  software  do  not  know  the  
  • 3. capabilities  of  the  technology  that  will  be  implemented.  That  can  cause  important   changes  during  the  implementation  phase  in  order  to  adapt  the  idea  to  the  existent   technology.   This   last   case   was   a   key   point   in   my   last   project   at   Hyper   Island.   We   design  an  application  for  Facebook  and  Pinterest,  and  because  we  didn’t  know  the   limitations  of  the  second  one,  we  had  a  significant  delayed  on  the  implementation   phase  of  our  application,  since  we  had  to  change  all  the  idea,  what  made  impossible   to  deliver  by  the  deadline  of  the  project.   The   Waterfall   methodology   is   very   rigid   so   it   is   not   recommended   also   when   the   problem  constant  changes,  needing  to  reframe  the  phase  one  and  redoing  all  the   work  done  before.   The  Agile  approach:   The  Agile  approach  is  very  different  from  the  traditional  model.  More  focus  on  the   customers   need,   it   is   based   on   the   principles   of   human   interaction   and   human   collaboration.  It  is  a  very  flexible  and  interactive  technique  normally  used  to  manage   the   design   and   build   of   new   products   or   services   in   technology,   creative   and   marketing  industries.   In  this  methodology  the  project  is  divided  in  small  tasks  that  will  be  executed,  as  it   will  be  demanded.  It  is  not  a  pre-­‐planned  process  as  the  Waterfall  approach.  Each   small  task  is  part  of  a  delivery  cycle,  called  iteration  that  contains  a  plan,  a  small   deliverable,  test  and  feedback.  Because  of  this  frequent  prototypes  done  after  each   execution,  this  methodology  is  the  most  consistent  in  project  management,  since  it   gets  inputs  from  customers  and  individuals  from  the  industry  every  iteration.     Figure  2:  Agile  Project  Management  Iteration   This  approach  is  better  used  for  projects  that  are  too  complex  to  understand  as  a   role,  so  you  divide  it  in  small-­‐scale  projects  or  elements  to  understand  better  what  
  • 4. you  have  to  do  and  gain  more  flexibility  to  change  things.  Since  you  have  smaller   tasks  to  achieve  (each  iteration),  this  methodology  is  more  dynamic  than  the  one   before,  enabling  the  user  to  refine  the  requirements  of  the  project  if  it  is  needed   without  loosing  much  time.  Because  of  this  dynamism,  the  Agile  approach  it  is  also   recommended   when   you   have   a   fast   moving   scenario,   unstable   situation   or   undefined  budget  or  final  product.   It  is  very  important  to  get  the  client  actively  involved  in  the  project  when  using  this   process,  so  you  can  develop  something  that  the  customers  wants  and  the  client  also,   but  it  demands  a  lot  of  time  of  the  client,  what  sometimes  is  hard.   Because   of   the   dynamism   of   this   methodology   and   the   constant   testing   with   the   customers,  the  end  product  can  be  very  different  from  the  one  that  was  planned  in   the  beginning.  It  is  very  important  during  this  process  to  up  date  the  team  and  the   client.  There  are  many  techniques  used  in  the  office  to  make  sure  that  everyone  is   updated,   the   Scrum   is   the   most   popular   one   in   creative   and   new   technologies   business.   The  Scrum:   The  Scrum  is  the  main  tool  used  at  the  Agile  project  management.  The  project  is   divided  in  sprints  –  2  to  4  weeks  phases  of  work  that  the  deliver  is  completed,  tested   and  documented.  The  sprints  should  be  planned  in  a  meeting  with  all  the  members   before   it   starts.   There   they   will   define   the   goal   and   assign   each   individual   responsibilities.   Everyday  there  will  be  a  15  minutes  meeting  to  report  the  progress,  discuss  what  will   be   done   today   and   what   is   needed   to   ensure   that   the   task   will   be   done.   Those   meeting  are  important  to  update  the  team  of  the  status  of  the  project  and  changes   that  occur.   Roles  of  the  team  members:   1-­‐  Product  owner:  the  expert  on  the  product  being  developed.  In  most  of  the  cases  is   the  direct  contact  between  the  client  and  the  company.   2-­‐   Scrum   master:   is   the   responsible   for   managing   the   process,   making   sure   that   everyone  is  updated  and  understanding  the  process.  This  person  is  also  responsible   to  reallocate  the  resources  and  help  everyone  complete  your  task.  Normally  is  the   project  manager  or  some  one  with  high  facilitation  skills.   3-­‐   Team:   the   people   working   on   the   project.   They   have   freedom   and   ownership   about  their  tasks  to  change  the  approach  when  needed.   When  the  sprint  is  over,  the  scrum  master  should  organize  a  retrospective  meeting   to  reflect  about  the  process  and  to  decide  what  need  to  be  improved  for  the  next   sprint.    
  • 5.   Figure  3:  Scrum     Other  tools  used  for  support  the  project  management:   As  the  Scrum,  there  are  several  tools  used  to  support  the  project  management  that   are  less  specific  for  the  approach  chose.     The  Scrum  is  very  specific  for  the  Agile  methodology,  but  there  are  other  tools  to   support  the  project  management.  The  importance  of  those  tools  is  to  keep  the  team   aligned  and  updated  about  every  step  of  the  process  and  help  the  project  manager   organize  the  scope,  time,  budget  and  quality.   There  are  several  softwares  that  help  that  process,  giving  tools  to  organize  the  tasks,   goals,  team,  emails,  finance  and  calendar,  as  Trello,  Lighhouse  and  Basecamp.   To  organize  the  testing  and  keep  track  of  bugs  when  you  are  developing  a  software   or  website,  there  are  programs  as  Jira  and  16bugs.  With  that  the  project  manager   has  a  historical  of  the  problems  and  how  it  was  solved.   It  is  important  to  document  every  step  of  the  process,  and  those  softwares  help  on   that.  For  meeting,  calls,  interviews  or  focus  groups  is  important  to  document  then   recording   and   writing   summaries   so   you   can   keep   track   of   the   evolution   of   the   project,   feedback   and   inputs.   To   share   those   documents   the   servidor   of   the   company,   Dropbox   or   Google   Drive   can   be   used   but   the   Google   Drive   is   more   efficient  since  you  can  see  the  changes  while  the  other  user  is  doing  it,  not  needed   to  update  every  change,  and  you  can  aces  remotely.   When   working   remotely,   to   communicate   between   the   members   of   the   team,   instant  messages  are  very  useful  because  speed  the  communication.  But  for  more   complicated  and  longer  topics  calls  and  emails  are  better.  Applications  as  Skype  and   Activecollab   enable   the   members   of   the   team   to   do   remotely   conferences   and   increase  the  collaboration  between  the  team.  
  • 6. Reflections:   From  my  previous  experience  in  workplace  and  Hyper  Island  it  is  very  hard  to  use   one  methodology  as  it  was  developed.  It  is  needed  to  make  arrangements  so  it  will   make  your  work  more  efficient.   During   Hyper   Island,   since   the   communication   with   the   client   was   limited,   the   Waterfall  approach  was  used  in  most  of  the  projects  since  the  problem  was  previous   framed  and  defined,  this  approach  was  more  efficient  to  define  the  tasks  for  each   member  of  the  group  and  it  was  reduced  in  just  the  first  four  steps.  Not  having  a   final  product  in  most  of  the  cases  made  easier  to  implement  this  methodology  since   there  was  no  testing,  so  was  rare  the  cases  that  we  had  to  came  back  to  the  first   phase   and   redefine   requirements,   goals   and   objectives.   It   was   just   needed   if   someone  from  the  group  pointed  some  problem  during  the  design  or  implementing   phase.   In   the   order   hand,   it   is   impossible   to   know,   besides   by   the   feedback   gave   from  the  industry  leaders,  if  our  solution  will  work  if  installed.   For   the   Run   a   Creative   Business   module   was   the   first   time   that   we   tried   to   implement  the  Agile  methodology.  Since  it  was  a  bigger  group  and  more  tasks  than   the   normal,   was   important   to   implement   a   methodology   that   allowed   us   to   keep   track  of  the  role  of  each  member  and  someone  to  facilitate  the  needs  of  the  team.   We  had  to  adapt  the  methodology  because  there  was  more  than  one  project  for  the   team,  and  we  had  to  do  smaller  sprints  since  we  had  just  4  weeks  to  do  the  project.   The  Scrum  meetings  were  essential  for  us,  being  the  only  time  that  the  entire  group   was  together,  so  we  could  up  date  everyone  and  manage  the  sources  to  make  sure   that  all  the  tasks  were  done  by  the  deadline.  The  meeting  with  all  members  took  a   long  time,  so  we  restructured  and  the  meetings  to  plan  the  sprint  were  done  just   with  one  member  of  each  project,  keeping  the  reflections  and  daily  meetings  with   everyone.   The  experience  in  the  last  module,  Showcase,  was  different.  We  decided  to  keep  the   Waterfall   methodology,   since   we   were   a   small   group   with   a   very   clear   goal   and   objective,  but  the  lack  of  knowledge  from  us  about  the  technology  that  we  wanted   to  develop  reflected  in  delays  in  our  project.  Because  since  the  beginning  for  all  of  us   was  very  important  to  delivery  something  done  and  tested  in  the  market,  we  had  to   change  our  idea  and  start  everything  again.  For  that,  we  decided  to  implement  the   Agile  methodology,  again  with  shorter  sprints,  so  every  member  of  the  team  would   have  a  clear  task  and  Scrum  meeting  were  done  everyday,  to  force  us  to  delivery   results   faster   than   in   the   other   approach.   In   that   case,   was   very   important   the   flexibility  gave  by  the  Agile  methodology  and  the  meeting  were  very  useful  to  update   and  reallocate  the  member  of  the  group.  In  the  end,  was  very  positive  the  change,   and  we  were  able  to  delivery  two  final  products.  I  believe  that  was  possible  because   when   you   have   clear   tasks   divided   you   create   an   ownership   for   that   task,   what   encourages  you  to  work  harder  to  see  the  final  product.   Conclusion:   The  two  main  keys  to  a  project  to  success  are  good  people  and  good  planning.  To   meet  all  the  goals  of  the  project  it  is  important  that  the  project  manager  keeps  
  • 7. everyone  that  is  working  motivated  and  interested  and  simultaneously  keeps  the   customer  satisfied.   Because  of  this  last  experience,  I  believe  that  when  planning  digital  projects  the  Agile   methodology  can  be  the  best  way  to  manage  your  project.  The  Scrum  meeting  are   very   useful   to   make   the   team   aligned   and   the   ownership   created   by   dividing   the   tasks  is  very  important  to  make  everyone  motivated.   The  only  occasion  that  I  fell  that  the  Waterfall  process  can  be  better  is  when  you   have  a  small  project,  with  the  problem  and  final  product  already  defined.  Using  the   Agile  in  that  case  can  make  the  team  waste  time  and  go  though  processes  that  is  not   needed.   But  it  is  rare  the  projects  that  have  everything  defined,  most  of  then  change  a  lot   during   the   time,   and   you   find   out   more   about   the   customer’s   needs   during   the   testing.   About   the   tools,   I   believe   that   the   Scrum   is   essential   when   using   the   Agile   methodology,  but  adaptations  should  be  done  depending  of  the  project,  company  or   people  involved.  A  place  to  store  the  data,  as  Google  Drive,  is  important  as  well,  but   other   tools   I   believe   that   you   should   test   and   see   if   the   team   adapts   to   then.   To   organize  the  tasks  of  the  project,  from  my  experience,  Trello  is  the  software  with  the   better  user  experience  and  more  intuitive  to  learn  how  to  use.  
  • 8. References:   Figure  1:  Mindtools.com.  2012.  Iron  Triangle  of  Project  Management  -­‐  PM  Tools  from   MindTools.com.  [online]  Available  at:   http://www.mindtools.com/pages/article/newPPM_54.htm  [Accessed:  20  Aug  2013].   Figure  2:  http://en.wikipedia.org/wiki/File:Agile_Project_Management_by_Planbox.png   Figure  3:  Anderson,  A.  2013.  Untitled  paper,  paper  presented  at  A  little  bit  about  agile  &  scrum,   Hyper  Island,  Manchester,  UK,  July,  4.   Other  references:   AgileConnection.  2013.  AgileConnection.  [online]  Available  at:  http://www.agileconnection.com/   [Accessed:  20  Aug  2013].   Anderson,  A.  2013.  Untitled  paper,  paper  presented  at  A  little  bit  about  agile  &  scrum,  Hyper   Island,  Manchester,  UK,  July,  4.   Articles.techrepublic.com.com.  n.d..  techrepublic.com.com.  [online]  Available  at:   http://articles.techrepublic.com.com/5100-­‐10878_11-­‐ 6118423.html?part=rss&tag=feed&subj=tr  [Accessed:  20  Aug  2013].   Brown,  W.,  Mccormick,  H.  and  Thomas,  S.  2000.  AntiPatterns  in  project  management.  New  York:   Wiley.   Chapman,  C.  2008.  15  Useful  Project  Management  Tools  |  Smashing  Magazine.  [online]  Available   at:  http://www.smashingmagazine.com/2008/11/13/15-­‐useful-­‐project-­‐management-­‐tools/   [Accessed:  20  Aug  2013].   Cleland,  D.  and  Ireland,  L.  2006.  Project  management  :  strategic  design  and  implementation.  New   York:  McGraw-­‐Hill.   D.  BENINGTON,  H.  2011.  Production  of  Large    Computer  Programs.  p.  350–361.   Highsmith,  J.  2010.  Agile  project  management.  Upper  Saddle  River,  NJ:  Addison-­‐Wesley.   Macconnell,  S.  1996.  Rapid  development.  Redmon:  Microsoft  Press.   Mindtools.com.  2012.  Project  Management  Tools  from    MindTools.com.  [online]  Available  at:   http://www.mindtools.com/pages/main/newMN_PPM.htm  [Accessed:  20  Aug  2013].   Mindtools.com.  2012.  Iron  Triangle  of  Project  Management  -­  PM  Tools  from  MindTools.com.   [online]  Available  at:  http://www.mindtools.com/pages/article/newPPM_54.htm  [Accessed:  20   Aug  2013].   Mindtools.com.  2012.  Agile  Project  Management  -­  Project  Management  Tools  From  MindTools.com.   [online]  Available  at:  http://www.mindtools.com/pages/article/agile-­‐project-­‐management.htm   [Accessed:  20  Aug  2013].   Nokes,  S.  and  Kelly,  S.  2007.  The  definitive  guide  to  project  management.  Harlow:  Financial  Times   Prentice  Hall.   Scrumalliance.org.  2013.  Scrum  Alliance:  Transforming  the  World  of  Work  -­  Scrum  Alliance.   [online]  Available  at:  http://www.scrumalliance.org/  [Accessed:  20  Aug  2013].  
  • 9. Syque.com.  2002.  Project  Management.  [online]  Available  at:   http://www.syque.com/improvement/Project%20Management.htm  [Accessed:  20  Aug  2013].   Trello.com.  n.d..  Trello.  [online]  Available  at:  http://trello.com  [Accessed:  20  Aug  2013].   Wysocki,  R.  and  Mcgary,  R.  2003.  Effective  Project  Management.  New  York:  Wiley.