Recently I gave a presentation at Vend about Social Media 101 for Retailers. This presentation covers the best practices for retailers on Facebook, Twitter, Instagram, Pinterest, Yelp, Google+ and more Email: cpham@kwinmedia.com Website: http://www.kwinmedia.com Phone: 1.416.832.5314 Twitter: @cammipham

1. @CAMMIPHAM | @KWINMEDIA
SOCIAL
MEDIA
FORRETAILERS

2. @CAMMIPHAM | @KWINMEDIA@CAMMIPHAM | @KWINMEDIA

3. @CAMMIPHAM | @KWINMEDIA@CAMMIPHAM | @KWINMEDIA

4. @CAMMIPHAM | @KWINMEDIA@CAMMIPHAM | @KWINMEDIA

5. Profile
→ Add contact page to your website.
→ Claim all of your social accounts
→ Fill out your profiles.
@CAMMIPHAM | @KWINMEDIA

6. { }MARKETING IS NO LONGER ABOUT
THE STUFF THAT YOU MAKE BUT
ABOUT THE STORIES YOU TELL
@CAMMIPHAM | @KWINMEDIA
Seth Godin

7. Lifestyle
→ Don't sell a product, sell a lifestyle.
→ Your brand is the key to the
lifestyle.
@CAMMIPHAM | @KWINMEDIA

8. HAVE A BRAND CONTENT GUIDELINE
BE CONSISTENT
@CAMMIPHAM | @KWINMEDIA

9. Ask
→ If you don't ask, the answer is
always NO.
Note: Never ask for reviews on Yelp
@CAMMIPHAM | @KWINMEDIA

10. MARKETING
WITHOUT DATA IS
LUCK
@CAMMIPHAM | @KWINMEDIA

11. Analytics
→ Setup Google Analytics
→ Add UTM Code to track links.
→ A/B test
@CAMMIPHAM | @KWINMEDIA

12. MEDIASOCIAL
DON'T
FORGET
THE
SOCIAL
IN
@CAMMIPHAM | @KWINMEDIA

13. Engage
→ Be Human. People want to talk to
people not brands
→ Your competitors unhappy
customers are your future happy
customers
@CAMMIPHAM | @KWINMEDIA

14. Facebook
→ Increasingly a pay to play game
→ Organic Reach vs. Paid Reach
→ Edgerank + the 3 factors that determine
whether your fans see your organic page
update:
1. Relationship between fan and update
2. How fans talk about your update (likes,
comments, shares)
3. How many negative comments that update
received?
Likes, comments and share are the name of the
game. [Engagement].
@CAMMIPHAM | @KWINMEDIA

15. Facebook
→ So let’s talk about how to be AWESOME!
1. Promoted Post
2. Targeted Post
3. Create kick ass content
→ Only promote posts that your fans already love!
→ Facebook rewards people who are awesome at
creating Facebook content
→ Stumped on what type of content to share?
What are you most FAQ's
Facebook Graph Search
@CAMMIPHAM | @KWINMEDIA

16. Facebook
→ To be awesome on Facebook you must:
give, give, give, give… then you have permission
to ask for something in return.
@CAMMIPHAM | @KWINMEDIA
GIVE
Fun photos
Tips and tricks
Great ideas
Recognition
How To's
Comments, Likes
Advice
ASK
Buy from us
Visit us
Click our link
Read about us
Like, Comment, Share
Call us
Look at our ads
Join our mailing list
Do these things
10 times
For each time you
do one of these
things

17. Facebook
→ Pin most engaging status
→ Feature + Reward Top Fan of the Month
→ Secret Social Deal - Exclusive to
followers
→ Website Custom Audiences +
Remarketing
@CAMMIPHAM | @KWINMEDIA

18. @CAMMIPHAM | @KWINMEDIA
FACEBOOK
ADS
+
A/B TEST
=
MARKET
RESEARCH

19. Twitter
→ Pin your promotion | lead
generation card
→Testimonial: Search for your brand
and favorite positive reviews.
@CAMMIPHAM | @KWINMEDIA

20. Twitter
→ Use Twitter Ad tool to schedule
tweets
→ Image: 2:1 aspect ratio
(1024 x 512 pixels)
→ Twitter Cards
@CAMMIPHAM | @KWINMEDIA

21. @CAMMIPHAM | @KWINMEDIA
HAVE FUN !!!

22. Twitter
→ Twitter Chat- launch a new product
or event
@CAMMIPHAM | @KWINMEDIA

23. INSTAGRAM
HOW TO TAKE THE PERFECT PHOTO
USER-
GENERATED
CONTENT
NATURE LIGHT
SIMPLE
BACKGROUND

24. Instagram
→ Swap bio link and tell followers to
click on bio link to buy product/claim
promotion.
→ Reshare use-generated content
and tag the customers.
@CAMMIPHAM | @KWINMEDIA

25. Instagram
→ Insta-discount - Ask customers to
follow and share a photo for a
discount
→ Insta-menu - Ask customers to help
you build an Instagram
menu/lookbook
@CAMMIPHAM | @KWINMEDIA

26. Email
→ Email - fully committed relationship
→ CASL - Canada's Anti-Spam
Legislation
→ Remarketing
@CAMMIPHAM | @KWINMEDIA

27. CAMMI PHAM
CPHAM@KWINMEDIA.COM
WWW.KWINMEDIA.COM
416 - 832 - 5314
@CAMMIPHAM | @KWINMEDIA
Let's chat