With over 150 million monthly active users, Instagram is a top choice for online photo-sharing, video-sharing and social networking. Join Alexander Zanfir (SocialPlay.com) in this practical webinar that will show you how to perform basic functions, use it to tell your story, engage your donors, grow your followers and much more! About Alexander Zanfir: Alexander Zanfir is the President of SocialPlay Inc., a Research & Development Game Service and Technology Company. He is also the founder and producer of several Service Technologies. Alex is an Author with PluralSight, creating multiple IT courses for online education and has taught multiple Game Development and Programming courses at various institutions including government institutes and colleges. He was engaged in numerous 3D Simulation research and development projects for Defence Research & Development Canada’s Military Training and Cognitive Sciences department and has been a founding member of multiple IT and Energy start-ups.

1. Instagram 101

2. Alexander Zanfir
from SocialPlay
TODAY’S PRESENTER

3. WEBINAR REMINDERS
• You can hear us, but we can’t hear you.
• Have questions? Type questions in the
Questions Log.
• Turn up your computer’s volume.
• For the best webinar experience, close
all other applications.
• Yes! The links to the webinar slides and
recording will be emailed to you today.
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4. WHAT IS CANADAHELPS?
• A public charitable foundation and registered charity.
• Through CanadaHelps.org, anyone can donate to any registered
Canadian charity online.
• We have facilitated over $400 million in charitable donations
online since our launch in 2000.
• 14,500 charities use us to collect donations and fundraise online.
• Over 850,000 Canadians have donated through CanadaHelps.
• For donors, CanadaHelps is a one-stop-shop for giving. For
charities, CanadaHelps is an online fundraising solution that is
affordable, easy and secure.
WELCOME TO GIVING MADE SIMPLE!

5. 4

6. Instagram
Webinar June 11

7. Contact
alex@socialplay.com
Instagram: @alexanderzan
Twitter: @alexzanderzan

8. Section 1: Instagram Overview
◆ What is Instagram?
◆ Who uses it?
◆ How popular is it?
◆ How do you get it?
◆ How does it compare to popular social networks?

9. What is Instagram?
● A Social Network
● Images and now Video
● Purchased by Facebook
● No revenue model yet/no ads
● A photo taking App, with filters

10. #selfie #workinghard #hardlyworking

11. Who Uses it?
1. Celebrities/Influencers
a. Justin Bieber - 12.5 million
b. Kim Kardashian - 12.4 million
c. Barack Obama - 2.6 million
2. Brands
a. Nike - 4.4 million
b. StarBucks - 2.5 million
c. NBA - 2.5 million
3. Non-profit
a. Charity water - 216k
b. doctors without borders - 35k
c. pencils of promise - 30k

12. How Popular is It?
● 200 Million Monthly Active Users
● 20 Billion Photos Shared in total
● 1.6 Billion Likes and 60 Million Photos
shared every day

13. How Popular is It?
● The top 50 brands on Instagram have 1.5
Million followers on average.
● an average of 2 Million posts mention each
of these brands on Instagram.

14. HashTags
● #selfie
● #cars
● #vacation
● #donate
● #afganistan
● #daffodilMonth

15. Services and Natural Engagement
● Companies can pay for follows
● more difficult to pay for brand discussion
● I just bought these #nike shoes!

16. How do you get it?
● instagram.com
● only an image viewer
● Mobile App
● Free

17. SocialNetwork Comparison
● Images and Videos only
● Minimal Social Features
o no sharing
o no analytics
o no company pages
● Vine has a foothold on Videos
● Simple, easy to use

18. Section 2: How to use Instagram
● Feed
● Explore
● Capture
● News
● Profile

19. Feed View
● Picture/Video
● Poster Name
● Post Time
● Likes
● Comments

20. Explore View
● Worldwide Popular
● Liked by an account
you follow
● Similar to Your likes
● Search

21. Capture View

22. Post View
● Followers or Direct
● Tagging
● Photo Map
● Location
● Social Sharing

23. Section 3: How Your Charity Can Get
the Most Out of Instagram
● Sharing and Engaging users
● Examples
● Charity content ideas

24. Sharing Content
● Photos you take at. e.g. events
● Photos already taken. e.g. news, publication, with
another device
● Space out your posts, don’t post too frequently.
● Good mix between promotional and natural content.
● Share content that tells the story of a project, group,
individual.

40. Ideas of what to Share
● Events
● Advice/Motivational
● Volunteers and Volunteer work
● Community Work
● Tangible Impact
● Team
● Thank you’s
● Ask

41. 5 Tips for Getting Followers and
Engagement on Instagram
1. How/where to tell people you have
Instagram
2. Cross promotion
3. User content/Photo contest
4. Keep your feed updated
5. Embed photos into blogs

42. MyCharityConnects.org
Educational and training opportunities
through MyCharityConnects
www.mycharityconnects.org

43. UPCOMING WEBINARS
www.mycharityconnects.org/webinars
Intro to Innoweave’s Practical Tools for
Social Innovation
by guest speakers Aaron Good and Doug
Brodhead
Date: Wednesday, June 25, 2014
Time: 2:00-3:00PM Eastern TimeDoug BrodheadAaron Good
Raise More Money with Effective Calls to
Action
by guest speaker Brian Abracen
Date: Wednesday, July 16, 2014
Time: 2:00-3:00PM Eastern Time

44. STAY IN TOUCH
youtube.com/canadahelps
@canadahelps
facebook.com/canadahelps
communications@canadahelps.org
1-877-755-1595