1. Community Mapping Presentation:
Youth Entrepreneurs of Edmonton, Alberta, Canada
Mark Gueffroy, HUMS1581
Thompson Rivers University- Open Learning

2. Edmonton City Hall Interior Panoramic
Edmonton City Hall
Edmonton, Alberta, Canada:
City of Champions
Edmonton is the capital city of the Province of Alberta, located on the North
Saskatchewan River and surrounded by the central region of the province.
The city’s population, as of the 2011 census date, was 812,201, and the census
metropolitan area’s population was 1,159,869. It is Alberta’s second largest
city and Canada’s sixth largest metropolitan area by population.
Edmonton is a cultural, governmental and educational centre, hosting festivals
throughout all seasons, thereby earning the nickname “The Festival City.”
Edmonton’s, and Alberta’s, primary industries are the
oil and gas industry and the construction industry.
Alberta Legislature

3. DEMOGRAPHICS
Male 35
50.5% 49.5% Female Protestant (31.2%)
30
Catholic (29.4%)
25
Christian- Other (5.5%)
80
20
Muslim (2.9%)
White (71.8%)
70
60 Aboriginal (5.3%)
15 Jewish (0.6%)
50
40 Minorities (22.9%) 10 Religion- Other (5.1%)
30
20 5 No Religion (24.4%)
10
0
Percentage 0

4. FINANCIAL NEEDS
(LOANS, GRANTS)
NETWORKING
BUSINESS LOCATION
(OFFICE, RETAIL)
OPPORTUNITIES,
MARKETING
YOUTH
ENTREPRENEURS
(EDMONTON)
CONSULTANTS,
SERVICE
PROVIDERS STAFF,
(LAWYER, BANKER, CONTRACTORS
ACCOUNTANT, ETC.)

5. EMERGING
BUSINESS CAPACITIES
LEADERS
(EBL)
INTELLIGENT OFFICE
OF EDMONTON
BUSINESSLINK
YOUTH
ENTREPRENEURS
(EDMONTON) CANADIAN YOUTH
BUSINESS DEV.
BUSINESS FOUND.
BANK OF CANADA
(CYBF)
WESTERN CANADA
JUNIOR CHAMBER
ECONOMIC
INTERNATIONAL,
DIVERSIFICATION
EDMONTON CHAPTER

6. PRIMARY BUILDING BLOCKS
support from within the community and within the
community’s control
community= youth entrepreneurs in Edmonton, Alberta
• EMERGING BUSINESS LEADERS (EBL)
http://www.ebledmonton.com/

7. SECONDARY BUILDING BLOCKS
support from within the community and not within the
community’s control
community= youth entrepreneurs in Edmonton, Alberta
• JUNIOR CHAMBER INTERNATIONAL, EDMONTON
http://www.jciedmonton.com/
• INTELLIGENT OFFICE OF EDMONTON
http://www.intelligentoffice.com/locations/alberta/edmonton/edmonton.aspx

8. POTENTIAL BUILDING BLOCKS
support from outside the community and not within the
community’s control
community= youth entrepreneurs in Edmonton, Alberta
• CANADIAN YOUTH BUSINESS FOUNDATION (CYBF)
http://www.cybf.ca/
• BUSINESS DEVELOPMENT BANK OF CANADA (BDC)
http://www.bdc.ca/EN/Pages/home.aspx
• WESTERN ECONOMIC DIVERSIFICATION CANADA
http://www.wd.gc.ca/eng/home.asp
• BUSINESSLINK, ALBERTA’S BUSINESS INFORMATION SERVICE
http://www.canadabusiness.ab.ca/

9. Emerging Business Leaders (EBL)
PRIMARY BUILDING BLOCK
The purpose of Emerging Business Leaders (EBL) is to provide a no-cost
medium for young professionals to interact with each other and
benefit from listening to some of Edmonton’s top professionals from
areas of business, arts and philanthropy as they pass along their
expertise and knowledge to EBL’s members.
There is a wide variety of backgrounds among members, such as
entrepreneurs, lawyers, accountants, managers, finance professionals,
small business owners, property developers, software developers,
hospitality managers, artists, inventors, entertainers, marketing
professionals, engineers, etc.
In the past three years, the group has grown to over 300 members with 30-
50 members in attendance at each event, depending on availability.
Reference: http://www.ebledmonton.com/#!about

10. Junior Chamber International Edmonton
SECONDARY BUILDING BLOCK
The second largest chapter of the Junior Chamber International
brand in Canada, JCI Edmonton has been active in the city since
1929. There are more than 130 members aged 18-40.
JCI Edmonton offers personal and professional development through
monthly training and networking socials, community initiatives,
business seminars, and national/international conferences.
While in many (almost all) ways a Primary Building Block, I consider this
organization a Secondary Building Block because it is a chapter of
a larger organization, and as such, is not entirely within the
community’s control.
References: http://www.jciedmonton.com/

11. Canadian Youth Business Foundation (CYBF)
POTENTIAL BUILDING BLOCK
The Canadian Youth Business Foundation (CYBF) was
established in 1996 and is Canada’s national “go-to”
resource for young entrepreneurs, age 18-34. A national
organization with proven success, CYBF offers a wide
variety of services ranging from financing (loans),
coaching and mentoring, online business resources, etc.
References: http://www.cybf.ca/

12. References
1. Kirby, Darren. (2009). Edmonton City Hall Interior Panorama. Wikipedia. Retrieved from
http://fr.wikipedia.org/wiki/Fichier:Edmonton_City_Hall_Interior_Pano.jpg on Aug. 4, 2012.
2. southeast community leagues’ association. (2009). Edmonton City Hall. SECLA. Retrieved
from http://secla.ca/links2009.htm on Aug. 4, 2012.
3. southeast community leagues’ association. (2009). Alberta Legislature. SECLA. Retrieved
from http://secla.ca/links2009.htm on Aug. 4, 2012.
4. Wikipedia. (2012). Edmonton. Wikimedia Foundation, Inc. Retrieved from
http://en.wikipedia.org/wiki/Edmonton on Aug. 4, 2012.
5. Emerging Business Leaders. (2009-2012). About. Retrieved from
http://www.ebledmonton.com/#!about on Aug. 4, 2012.
6. Junior Chamber International Edmonton. (1929-2012). Home/About. Retrieved from
http://www.jciedmonton.com/ on Aug. 4, 2012.
7. Canadian Youth Business Foundation. (1996-2012). Home/About. Retrieved from
http://www.cybf.ca/ on Aug. 4, 2012.
8. Alberta Learning Information Service. (2001-2012). Self-Employment and Small Business.
Retrieved from http://alis.alberta.ca/ec/wo/small-bus.html on Aug. 4, 2012.