The new normal waiting for the era of ecosystems

The New Normal
Waiting for the era of Ecosystems
Massimo Canducci - Chief Innovation Officer - Engineering Group

What we are facing
Massimo Canducci 2020 - @mcanducci

What we are facing

What we are facing
Source: https://layoffs.fyi/tracker/

Phase 0
The Old Normal
Phase 1
The Lockdown Phase
Phase 2
Gradual Reopening
Phase 3
The New Normal
Tactical Business Response
• Protect Business
• Be Present
• Supportive
• Agile with all
Stakeholders
• Re-Align to new market
needs
• New priorities
• Help to spend smarter
Strategic Business Response
• Find new business
models
• Uncover new values
and identify what new
technologies will
accelerate the recovery
Strategic Business Response
• Co-Design new
initiatives
• New growth
• New services
• New relationships
• A different vision for the
future

Key factors /1
The organizations
that were prepared
reacted better and
suffered less.

Key factors /2
We are
not going
to go back.

Key factors /3
Covid-19 is a
"stress test" for
organizations
and society

Key factors /4
Digitalization is going to speed up and continuous
waves of innovation will increase complexity.

Key factors /5
The challenge is
not only to
repair what was
damaged and
broken, but to
build a new and
better world.

Key factors /6

A strategy
- Based on Ecosystems
- Activated by Innovation
- Enabled by Technologies

Participation Ecosystems
Participation ecosystems are made up of customers,
suppliers, partners, and various kinds of stakeholders.
Acting alone is never the right choice.

Your business
will no longer be
"your" business.
It will be your
customer's
business.

Co-Design will be the Key

Belonging Ecosystems
Belonging ecosystems are
made up by what surrounds
us: the city we live in, the
country in which we
operate, the forest in which
we run, the air we breathe,
the water we drink. It is
made up of things that
belong to each other.

Belonging Ecosystems

“the process of creating value from ideas”
(Joe Tidd & John Bessant)

Sustainable Innovation
Innovative Sustainability
A new way of thinking

"This crisis is going to speed up
Digital Transformation.
It is a priority."
(Gartner – IDC - NetConsulting)
Enabling – Emerging Technologies

Enabling – Emerging Technologies

The market

Smart Transportation
• balancing service delivery
methods
• managing all available
spaces ensuring maximum
safety for people (social
distancing on docks, airport
gates, etc.)
• public transport's
frequency.
• quality of the service

Digital Media & Communication
• business continuity
• digital workplace
• online schooling
• e-commerce
• entertainment

Smart Energy & Utilities
• employee safety
• operational continuity
• energy management
systems
• renewable energy
management
• new business models

Augmented Cities
• an easier town
• human centred
• clean
• safe
• based on data
• enables good habits

Smart Government
• break down the
boundaries of systems
• based on data
• citizen centred
• connected to stakeholders

E-Health
• a new balance between
individual protection and
public health
• data management and
integration
• privacy
• remote assistance

Digital Finance
• a new customer
experience
• competition with Fintechs
and BigTechs
• open and data driven

Smart Agriculture
• more quality
• less chemicals
• less water
• Km-0
• home delivery services
• production chain
transparency

Digital Industry
• realtime, remotely
accessible digital
collaboration systems
• remote training
• social distancing
• AR / VR / MR / ER

Digital Retail & Fashion
• new sales experience
• new consumer
engagement
• e-commerce
• AR / VR / MR / ER

Call to Action
• Be prepared
• Be aware that there is no
going back
• Digitalization and Innovation
are going to speed up
• It's time for change
• Follow a strategy
• Based on Ecosystems
• Activated by Innovation
• Enabled by Technologies

If you are not
building a better
World, you are not
innovating at all.

https://www.slideshare.net/canducci/
https://www.eng.it/white-papers/engineering-new-normal
https://www.linkedin.com/in/canducci/
https://twitter.com/mcanducci
Links

The new normal waiting for the era of ecosystems

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