This series of infographics by Cannes Lions and SapientNitro is full of rich Festival data. Each one focuses on a different decade. Number 5 centers around the 1990s.
3. GAME CHANGER:
THE 1990S
FERNANDA ROMANO
Quadri-lingual, multi-award-winning, CCO
and Partner at Naked Brasil, this digital guru
is funny, too: "We were working at DM9DDB
in São Paulo, my area was called 'other
media and special projects' and the agency
got a brief from Henkel to build a new
website for its super-glue. Every few days I
gathered the whole team into my office to
chat. I would go to a grocery store across the
street, get a few boxes of chocolate, a couple
of big bottles of soda and, as we didn’t have
enough chairs – we didn’t have room for that
many chairs anyway – we all sat on the floor.
The joke in the office was that 'the Internet
was down.' Yes, they thought that was funny."
With the 60th anniversary of Cannes Lions
comes a celebration of the iconic work that
changed the landscape of advertising.
CREATIVE MARKETER OF THE YEARCOCA-COLA
4. WINNING WORK:
THE 1990S
HENKEL "REALITY ADVERTISING"
Super Bonder's most famous benefit is that
it sticks forever. This campaign asked, why tell
people that when you can show them?
DDM9DDB glued a (now very dated)
computer monitor to a wall, pointing a
webcam at the gravity-defying unit, and
prompting web surfers to type in messages,
which they could then watch appear on the
monitor in real time.The campaign went on for
123 days and attracted half a million active
participants in 80 countries.
DELEGATE POLLMUST-KNOW FRENCH
Bonjour
Merci Beaucoup
Champagne
S'il vous plaît
Parlez-vous français?
Rosé
C'est la vie
Gagner
Délicieux
Vous êtes magnifique
Je voudrais du vin
On va se saouler
Renard
Combien
Bière
Unique
Une autre bière
Gratuit
C'est ce soir
Patience
Attend
Vous êtes si belle
Oui
Vin Blanc
5. 1. Carlton Terrace 2599
2. Baoli 1738
3. Le Mocca 1379
4. Plage Royale 1008
8. Gutter Bar 492
9. Hôtel Majestic Terrace 301
10. Google Creative Sandbox Beach 263
TOP CHECK-INS AROUND THE PALAISON FOURSQUARE, 16 - 20 JUNE
3 9
10
4
2
5
1
6
7
8
5. Grand Hyatt Cannes Hôtel Martinez 972
6. 72 Croisette 685
7. Plage Croisette Beach 671
PALAIS DES FESTIVALS ET DES CONGRÈS
5278 CHECK-INS
6. QUOTE OF THE DAYSEAN COMBS
PIN OF THE DAYPINTEREST.COM/CANNESLIONS
“ @Spotify artist @Willow Socia performing
at the @Starcom MediaVest Group dinner
7. FUN FACTBOTTLES CONSUMED
BRAZILS GRAND PRIX WINS
•2013: Ogilvy Brasil São Paulo, Café Recife: "Immortal Fans" (Promo & Activations)
•2012: TALENT SÃO PAOLO, GO OUTSIDE MAGAZINE: "RADIO REPELENTE" (RADIO)
•2010: ALMAPBBDO SÃO PAOLO, BILLBOARD MAGAZINE CAMPAIGN (PRESS)
•2005: DDM9DDB, Henkel Superbonder: "Reality Advertising" (Cyber)
•2000: AGENCIACLICK, SAO PAULO EYEBANK, “BRAILLE,” (CYBER)
Gin
Whiskey
Red
White
Vodka
Rose
1 unit = 10 bottles
*Bottles Consumed at the Dutch Young
Creatives Party Monday at Plage Royale
•1993: DM9 PUBLICADADE, GUARANA ANTARCTICA: "GUARANA DIET"
8. STYLE SPOTTINGSHIFT DRESSES
9,474 PHOTOS TAGGED #CANNESLIONS THIS WEEK
16 JUNE 2013 17 JUNE 2013 18 JUNE 2013 19 JUNE 2013 20 JUNE 2013
@anatshr Charlotte Claudette @iamskb
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