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Customer Flow Marketing

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Customer Flow - ATEMCO2015

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Customer Flow Marketing

  1. 1. Customer
 Flow ATEMCO 2015,TURKEY
  2. 2. Cansu Demirtaş cucu Student Marketing Manager 23 Home LC : Adana Dilara Evren Diloy iGCDP 21 Home LC : Bursa
  3. 3. Empoweringothers What is Customer Flow?
  4. 4. Customer You have time to drink coffee Place ? Let’s Imagine That
  5. 5. Empoweringothers
  6. 6. Empoweringothers Lets Understand CF of AIESEC Student/recent  graduate  who  is  willing  to  go  for   internship  with  AIESEC SENDING  ENTITY  (SE)   HOSTING  ENTITY  (HE) Any  opportunity  taker  (NGO,  COMPANY,   SCHOOL)
  7. 7. Customer Status According to EXPA
  8. 8. -­‐HE  GETS  TO  KNOW  ABOUT  AIESEC  THROUGH  DIFFERENT   CHANNELS  SOCIAL  MEDIA  WEBSITE  ON  GROUND  MARKETING   HE  IS  GOING  THROUGH  LOTS  OF  OPPORTUNITIES  HE  SIGNS  UP   (WHICH  CONVERTS  CUSTOMER  PROFILE  TO  LEAD) -­‐ONLINE  MKT   -­‐SOCIAL  MEDIA  ATTRACTION   -­‐ON-­‐GROUND  MKT                                                                                                                                                        SE   -­‐PROMOTION  MATERIALS   -­‐PROVIDE  EMAIL  SUPPORT -­‐POSTING  OPPORTUNITIES   -­‐CHECK  APPLICATIONS   -­‐PRODUCT  IMPROVEMENT                                                                                                                                HE     -­‐JD  CLARIFICATION  ,  VALUE  PROPOSITON  PRESENTATION   PARTNERSHIP  BUILDING -­‐FIRST  INTERACTION  W/  AIESEC  GETTING  IN  TOUCH  W/  AIESEC   DUE  TO  REFERRALS   -­‐STRATEGIC  ALLIANCES   -­‐EXPECTATION  SETTING  –  CORRECT  VALUE  PROPOSITION   UNDERSTANDING   -­‐BROWSE  AVAILABLE  PROFILES   1st  MEETING CLICK  APPLY
  9. 9. -­‐ HE  IS  LOOKING  FOR  THE  ANSWER  FROM  THE  OPPORTUNITY   MANAGERS,  APPLYING,  PREPARING  FOR  INTERVIES   -­‐ HE  GOES  THROUGH  REJECTIONS  OR  NO  ANSWER  ,  MAKES  DECISION   WHICH  EP  AN  TO  SIGN   -­‐ HE  GETS  CONTACTED  BY  SE   -­‐ HE  IS  MAKING  A  PAYMENT  AND  SIGNING  CONTRACT  W/  SE   -­‐ FINAL  APPROVAL -­‐ MANDATORY  CONTACT   -­‐ INTERVIEW  BY  SE   -­‐ CALLING  EP  TO  MAKE  SURE  THEY  SIGN  THE  ACCEPTANCE  NOTES                                      SE   -­‐ APPROVE  SHORTLISTED  EPS   -­‐ PAYMANT  AND  CONTRACT  SIGNING -­‐ SHORTLISTING  AND  REJECTING  APPLICATIONS   -­‐ INTERVIEW  WITH  COMPANY  (  GIP)                                                                                                                                          HE   -­‐ FOLLOW-­‐UP  COMPANIES  FOR  FINAL  DECISIONS   -­‐ APPROVE  SHORTLISTED  EPS -­‐ AGREEING  ON  TIMELINE   -­‐ REINFORCE  VALUE  PROPOSITION  AND  ROLE  OF  COMPANY  IN   DEVELOPIN  LEADERSHIP  POTENTIAL   -­‐ SHORTLISTING  OF  CANDIDATES   -­‐ COMPANY  SELECTION   -­‐ COMPANY  REJECTS   -­‐ COMPANY  INTERVIEWS GET  ACCEPTED  BY  OP/EP  MANAGER
  10. 10. -­‐ HE  GOES  THROUGH  ALL  FORMALITIES  LIKE  VISA   -­‐ HE  IS  GETTING  KNOW  THE  INFO  ABOUT  PICK  UP,HOSTING  ETC   -­‐ HE  IS  ATTENDING  OPS   -­‐ FLIGHT  ,  PICK  UP   -­‐ HE  IS  INVOLVED  W/  AIESEC  COMMUNITY  AND  GOES  THROUGH  IPS   -­‐ HERE  IS  WHERE  MAGIC  HAPPENS   -­‐ DOCUMENTS   -­‐ DELIVERY  OPS                                                                                                                                                                            SE   -­‐ CONSTANT  FOLLOW  UP -­‐ PICK  UP   -­‐ HOST  FAMILY  /  BUDDY  INTRO   -­‐ DELIVERY  OF  IPS                                                                                                                                                                  HE   -­‐ ASSISTANCE   -­‐ DOCUMANTATION  RELATED  TO  PLACEMENT -­‐ EXPACTATION  SETTING  (COMPANY  &  EP)   -­‐ COMPANY  PREPARITION  BOOKLET   -­‐ COMPANY  INVOLMENT  TO  IPS   -­‐ SPECIFICATION  OF  JD   -­‐ DOCUMENTATION  RELATED  TO  PLACEMENT   -­‐ INTRODUCTION  TO  COMPANY  ,  REGULAR  FEEDBACK 1  DAY  AFTER  END  DATE 1st  DAY  OF  WORK
  11. 11. -­‐ HE  IS  FLYING  BACK  HOME   -­‐ HE  WANTS  TO  GIVE  AND  RECIEVE  FEEDBACK   -­‐ HE  SHARES  THE  EXPERIENCE  THROUGH  NPS,  OTHER  SHOWCASING  STRATEGIES  AND  TO   FRIENDS/FAMILY   -­‐ HE  ATTEND  REINTEGRATION  SEMINAR -­‐ DELIVERY  OF  RE-­‐INTEGRATION  SEMINAR   -­‐ GATHER  EXPERIENCES  FOR  SHOWCASING                                                                                                                SE   -­‐ GUIDE  RETURNEES  TO  TAKE  MORE  OPPORTUNITIES  OR  GO  LLC -­‐ EVALUATE  STANDARDS  ACCOMPLISHMENTS  FOR  PRODUCT  DEVELOPMENT   -­‐ IMPROVEMENT  BASED  ON  FB  EXPERIENCE  EVALUATION                                                          HE   -­‐ EXPERIENCE  EVALUATION  +  NPS  SURVEY  ANALYSIS   -­‐ SHOWCASING  AND  RE-­‐INTEGRATING  THE  EP -­‐ EXPERIENCE  EVALUATION   -­‐ INTERN  PROVIDING  INSIGHTS  TO  COMPANY   -­‐ RE-­‐RAISING  OPPORTUNITY
  12. 12. Empoweringothers ARE WE CLEAR NOW?
  13. 13. Empoweringothers LETS EXPERIENCE IT !
  14. 14. Empoweringothers WHAT HAPPENED ? HOW DID YOU FEEL ?
  15. 15. Empoweringothers
  16. 16. Empoweringothers
  17. 17. Empoweringothers

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