Customer Flow - ATEMCO2015

1. Customer
Flow
ATEMCO 2015,TURKEY

2. Cansu Demirtaş
cucu
Student Marketing Manager
23
Home LC : Adana
Dilara Evren
Diloy
iGCDP
21
Home LC : Bursa

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What is Customer Flow?

4. Customer
You have time to drink
coffee
Place ?
Let’s Imagine That

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Lets Understand CF of AIESEC
Student/recent graduate who is willing to go for
internship with AIESEC
SENDING ENTITY (SE)
HOSTING ENTITY (HE)
Any opportunity taker (NGO, COMPANY,
SCHOOL)

9. Customer Status According to EXPA

10. -­‐HE GETS TO KNOW ABOUT AIESEC THROUGH DIFFERENT
CHANNELS SOCIAL MEDIA WEBSITE ON GROUND MARKETING
HE IS GOING THROUGH LOTS OF OPPORTUNITIES HE SIGNS UP
(WHICH CONVERTS CUSTOMER PROFILE TO LEAD)
-­‐ONLINE MKT
-­‐SOCIAL MEDIA ATTRACTION
-­‐ON-­‐GROUND MKT SE
-­‐PROMOTION MATERIALS
-­‐PROVIDE EMAIL SUPPORT
-­‐POSTING OPPORTUNITIES
-­‐CHECK APPLICATIONS
-­‐PRODUCT IMPROVEMENT HE
-­‐JD CLARIFICATION , VALUE PROPOSITON PRESENTATION
PARTNERSHIP BUILDING
-­‐FIRST INTERACTION W/ AIESEC GETTING IN TOUCH W/ AIESEC
DUE TO REFERRALS
-­‐STRATEGIC ALLIANCES
-­‐EXPECTATION SETTING – CORRECT VALUE PROPOSITION
UNDERSTANDING
-­‐BROWSE AVAILABLE PROFILES
1st MEETING
CLICK APPLY

11. -­‐ HE IS LOOKING FOR THE ANSWER FROM THE OPPORTUNITY
MANAGERS, APPLYING, PREPARING FOR INTERVIES
-­‐ HE GOES THROUGH REJECTIONS OR NO ANSWER , MAKES DECISION
WHICH EP AN TO SIGN
-­‐ HE GETS CONTACTED BY SE
-­‐ HE IS MAKING A PAYMENT AND SIGNING CONTRACT W/ SE
-­‐ FINAL APPROVAL
-­‐ MANDATORY CONTACT
-­‐ INTERVIEW BY SE
-­‐ CALLING EP TO MAKE SURE THEY SIGN THE ACCEPTANCE NOTES SE
-­‐ APPROVE SHORTLISTED EPS
-­‐ PAYMANT AND CONTRACT SIGNING
-­‐ SHORTLISTING AND REJECTING APPLICATIONS
-­‐ INTERVIEW WITH COMPANY ( GIP) HE
-­‐ FOLLOW-­‐UP COMPANIES FOR FINAL DECISIONS
-­‐ APPROVE SHORTLISTED EPS
-­‐ AGREEING ON TIMELINE
-­‐ REINFORCE VALUE PROPOSITION AND ROLE OF COMPANY IN
DEVELOPIN LEADERSHIP POTENTIAL
-­‐ SHORTLISTING OF CANDIDATES
-­‐ COMPANY SELECTION
-­‐ COMPANY REJECTS
-­‐ COMPANY INTERVIEWS
GET ACCEPTED BY OP/EP MANAGER

12. -­‐ HE GOES THROUGH ALL FORMALITIES LIKE VISA
-­‐ HE IS GETTING KNOW THE INFO ABOUT PICK UP,HOSTING ETC
-­‐ HE IS ATTENDING OPS
-­‐ FLIGHT , PICK UP
-­‐ HE IS INVOLVED W/ AIESEC COMMUNITY AND GOES THROUGH IPS
-­‐ HERE IS WHERE MAGIC HAPPENS
-­‐ DOCUMENTS
-­‐ DELIVERY OPS SE
-­‐ CONSTANT FOLLOW UP
-­‐ PICK UP
-­‐ HOST FAMILY / BUDDY INTRO
-­‐ DELIVERY OF IPS HE
-­‐ ASSISTANCE
-­‐ DOCUMANTATION RELATED TO PLACEMENT
-­‐ EXPACTATION SETTING (COMPANY & EP)
-­‐ COMPANY PREPARITION BOOKLET
-­‐ COMPANY INVOLMENT TO IPS
-­‐ SPECIFICATION OF JD
-­‐ DOCUMENTATION RELATED TO PLACEMENT
-­‐ INTRODUCTION TO COMPANY , REGULAR FEEDBACK
1 DAY AFTER END DATE
1st DAY OF WORK

13. -­‐ HE IS FLYING BACK HOME
-­‐ HE WANTS TO GIVE AND RECIEVE FEEDBACK
-­‐ HE SHARES THE EXPERIENCE THROUGH NPS, OTHER SHOWCASING STRATEGIES AND TO
FRIENDS/FAMILY
-­‐ HE ATTEND REINTEGRATION SEMINAR
-­‐ DELIVERY OF RE-­‐INTEGRATION SEMINAR
-­‐ GATHER EXPERIENCES FOR SHOWCASING SE
-­‐ GUIDE RETURNEES TO TAKE MORE OPPORTUNITIES OR GO LLC
-­‐ EVALUATE STANDARDS ACCOMPLISHMENTS FOR PRODUCT DEVELOPMENT
-­‐ IMPROVEMENT BASED ON FB EXPERIENCE EVALUATION HE
-­‐ EXPERIENCE EVALUATION + NPS SURVEY ANALYSIS
-­‐ SHOWCASING AND RE-­‐INTEGRATING THE EP
-­‐ EXPERIENCE EVALUATION
-­‐ INTERN PROVIDING INSIGHTS TO COMPANY
-­‐ RE-­‐RAISING OPPORTUNITY

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ARE WE CLEAR NOW?

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LETS EXPERIENCE IT !

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WHAT HAPPENED ?
HOW DID YOU FEEL ?

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