Anil Malhotra, co-founder of Bango, spoke at Canvas8's Mobile Money event in April 2012. Anil discussed innovation opportunities around mobile transactions and the opportunity to combine transactions with customer loyalty.

1. Bango
Canvas8: Mobile Money
Anil Malhotra, Co-founder and SVP Alliances & Marketing
© 2012 Bango plc
www.bango.com
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2. About Bango
– Founded in 1999 to enable effective Bango customers include:
collection of payments from mobile
device users
– Leading global brands choose Bango
for mobile payments and analytics
– Bango technology, relationships and
user data enable a superior user
experience, higher sales and accurate 80+ Operator relationships include:
analysis
– On London Stock Exchange since
2005 (AIM: BGO.L)
– Offices in Cambridge, UK
and New York, USA Award winning technology:
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3. Mobile payments?
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4. What Bango does …..
Streamline
the user
payment
experience
Pay
For thousands of digital merchants
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5. A matter of life or death …
Warrior needs a sword in mobile game
Pay with PayPal Pay with Bango
• Choose your sword • Choose your sword
• Click & type phone number • One click to pay
• Click to continue • Get the sword
• Wait for a text message
• Open the message
• Note down the PIN code
• Go back to the app
Defea
• Type in the PIN code ted
the g
iant
• Get the sword
Met t
h
prince e
ss
Killed
b
the O y Ruling
gre
the la
nd
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6. Mobile user identity (billing authentication)
Identified User
>1 billion registered Bango user IDs
>100 million authenticated for billing
?
Bango User ID: 523673
Operators •Cookies
•UDID / EMEI
•Device details
Device manufacturers •Browser info
•Operator
•Connection
Browser developers •Location
•Purchase history
•Activity history
Bango records •3rd party identity
•Open identities
•MSISDN
3rd party systems •Email
•etc…
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7. One-click payment
User chooses content Payment is collected Access content
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8. Global coverage
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9. Growth of one-click billing to consumers
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10. Payment stats
– Operator billing 40% - 80%
– Credit card 8% - 20%
– Credit card (2nd time) 80% - 90%
– PayPal mobile 1% - 2%
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Source: Bango

11. Battle for digital content sales
Smartphone
users
Android
Market
Marketplace
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12. Mobile commerce: Micro to mega
Cash, Credit, Pay
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13. Thank you
© 2012 Bango plc
www.bango.com
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