This document summarizes key insights and innovations impacting how people spend and save money. It identifies 4 main behaviors: 1) People want smoother cashless spending options like contactless payment rings; 2) People want more lifestyle services from banks beyond money management; 3) People tend to focus short-term spending rather than long-term saving; 4) Many people feel excluded from traditional banking and want more inclusive options. Each behavior is accompanied by an example of a company innovating in that area, such as mobile banking startup Monzo or savings app Digit.

1. Behaviours impacting
MONEY

2. A highlight of key insights and innovations impacting the
ways we spend and save over the last six months.

3. 1 CASUALLY
CASHLESS
3 SHORT-TERM
SPENDERS
4 INCLUSIVE
BANKING
2 LIFESTYLE
BANKING

4. Eating and drinking / 1
1 DIRTY DINING
People don’t always want to eat clean1 CASUALLY CASHLESS
People want smoother spending
Going cashless is becoming an increasingly
palatable concept for many as the
convenience of swiping a card or smart
device makes paying with notes and coins
seem clunky. Industry giants and fintech
upstarts are now creating fresh ways for
people to splash out seamlessly.
Money Behaviour

5. Eating and drinking / 1
1 DIRTY DINING
People don’t always want to eat clean1 Kerv
Weighed down by your wallet? Purse
cluttered up with cards? Kerv is a wearable
smart ring that enables people to make
payments without a counterpart device,
that also functions as an Oyster card and a
repository for emergency and medical info.
Money In practice

6. Eating and drinking / 1
1 DIRTY DINING
People don’t always want to eat clean2 LIFESTYLE BANKING
People want more from banking
Globally, the banking industry seems to
be losing its human touch, and as the high
street branch falls out of favour, people are
turning towards companies that provide
more than just money management. New
digital firms are offering everything from
life advice to real-time tax tracking.
BehaviourMoney

7. Eating and drinking / 1
1 DIRTY DINING
People don’t always want to eat clean2 Monzo
Mobile-first challenger brand Monzo is taking
on the traditional Big Five banks. With tech-
savvy customers in mind, and round-the-clock
support, it’s hoping to create a digital banking
revolution in Britain.
Money In practice

8. Eating and drinking / 1
1 DIRTY DINING
People don’t always want to eat clean3 SHORT-TERM SPENDERS
People aren’t thinking ahead
Spending in the present is more relatable
than spending 20-30 years down the line,
which is why when people do save, they’re
considering events in the near future,
rather than the far. But this disconnect
negatively impacts financial health, so
brands are offering better ways for people
to save long-term.
Money Behaviour

9. Eating and drinking / 1
1 DIRTY DINING
People don’t always want to eat clean3 Digit
Nearly 70% of Americans have less than
$1,000 in their savings accounts, and 34%
have nothing set aside whatsoever. Having
saved people $230 million in 18 months,
Digit is an app that wants people to leave
their savings to a bot.
Money In practice

10. Eating and drinking / 1
1 DIRTY DINING
People don’t always want to eat clean4 INCLUSIVE BANKING
People want banks to cater to everyone
Whether it’s because they don’t understand
them, don’t trust them or simply don’t have
access to them, roughly half of adults in the
world’s poorest households are unbanked,
and 88 million individuals are ‘underserved’.
But challenger brands are emerging to
provide everyone with financial services.
Money Behaviour

11. Eating and drinking / 1
1 DIRTY DINING
People don’t always want to eat clean4 Banco Original
Consumer banks are racing to leverage
social media and win over younger
customers. But with 44% of Gen Yers
believing that banks don’t understand
them, they’ve had little success in winning
over younger customers. Brazilian Banco
Original is for ‘people who don’t need
banks, but need banking’.
Money In practice

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