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Consumer trends in Communications 2018 : Canvas8

  1. 1. Behaviours impacting COMMUNICATIONS
  2. 2. A highlight of key insights and innovations impacting the way we interact with family, friends and businesses.
  3. 3. 1 LOVE LETTERS 3 STORY TELLERS 4 BRANDED COMEBACKS 2 SOCIAL MEDIATORS
  4. 4. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean1 LOVE LETTERS People want personal communication People are finding comfort in friendlier, more intimate forms of communication – which explains why sales of the voice-activated Amazon Echo have exploded, why telephone hotlines are making a comeback, and why personalised direct mail is still more effective than most online marketing. Communications Behaviour
  5. 5. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean1 OLD SCHOOL PHONE HOTLINES Remember when we made telephone calls instead of instant messages? Drake’s ‘Hotline Bling’ reflects a growing trend in music, film and PR to revive the old- fashioned hotline as a fun, viral marketing tool. But what’s the appeal in a slow telephone service when it’s quicker to send a DM? In practiceCommunications
  6. 6. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean2 SOCIAL MEDIATORS People are hacking social media Amid concerns around fake news and data security, social media giants such as Facebook and Instagram are seemingly falling short of expectations. Consequently, people are turning to challenger networks and wrapper apps to avoid sharing their data, while others are adapting the platforms from within. BehaviourCommunications
  7. 7. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean2 PROTONMAIL High-profile data leaks over recent years have seen internet users wise up to the dark side of connectivity. In Germany, where privacy is highly valued, email provider ProtonMail is easing fears through end-to-end encryption, ensuring that neither governments nor hackers can access inboxes. In practiceCommunications
  8. 8. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean3 STORY TELLERS People want to hear the whole story Humans are storytelling creatures, and while a picture may be worth a thousand words, people are looking for more than just a snap on social media. They want to be taken on a journey – and brands are taking note, increasingly tapping into the power of storytelling. BehaviourCommunications
  9. 9. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean3 S-TOWN With America now starkly divided, many are struggling to comprehend the views they missed in the run-up to the 2016 election. Podcast S-Town, which has gained over 1.8 million subscribers, is the timely tale of a New York-based journalist seeking to understand an eccentric from Shit Town, Alabama. In practiceCommunications
  10. 10. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean4 BRANDED COMEBACKS Brands are taking on trolls Trolling is everywhere – 28% of Americans admit to ‘malicious online activity’ directed at a stranger. But while most brands just put up with the anonymous hate they receive online, some are turning the tables, tackling these individuals head-on and even adopting some of their tactics. BehaviourCommunications
  11. 11. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean4 WHOLESOME MEMES Wholesome Memes don’t aim to deride, discourage or disrespect, instead they’re about celebrating love, friendships and life itself. Memes used to be pithy or cynical reactions to cultural events, but now subreddits like /r/wholesomememes are using the format to spread a little positivity. In practiceCommunications
  12. 12. Want more? YOU CAN EXPLORE THE FULL REPORT FOR FREE HERE Discover more about behavioural insights www.canvas8.com

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  • jamesherrera

    Jun. 23, 2018
  • MoupiyaBiswas

    Aug. 3, 2018
  • jonathancbecker

    Aug. 30, 2018

The key consumer trends and insights influencing the Home sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.

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