The key consumer trends and insights influencing the Getting Around sector in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.

1. w
BEHAVIOURS
IMPACTING
GETTING AROUND

2. GETTING AROUND 2
A highlight of key insights and innovations
impacting the ways we travel in our cities and
around the world.

3. GETTING AROUND 3
1. LEASED
WHEELS
2. FREE
RANGE
3. SUBSCRIBED
SKIES
4. BACKSEAT
DRIVERS

4. GETTING AROUND 4
1. LEASED WHEELS
People are paying monthly to be mobile
Gen Yers are set to become the first generation to earn less than their
predecessors. So it makes sense that they’re replacing intimidating outright
costs with manageable monthly payment plans. As Generation Rent takes
the wheel, paying for a car in instalments is more common than ever.
OF AMERICAN NEW CAR SALES IN THE FIRST
QUARTER OF 2015 WERE ACTUALLY LEASES
Experian Automotive, 2015
31%

5. GETTING AROUND 5
Americans are holding on to their cars for longer than ever, with the
average age of vehicles on US roads reaching 11.5 years. But people’s
lives can change dramatically in that time. Offering a flexible alternative
to ownership, Clutch lets people pick the perfect car for any occasion.
Clutch
1. LEASED WHEELS
In practice

6. GETTING AROUND 6
Electric transport is more common than ever. The German government is
offering incentives to tempt drivers to go electric, and there are over
40,00 charging points in Japan – they outnumber petrol stations. But
brands are faced with people’s irrational fears of running out of power.
2. FREE RANGE
People worry about running out of power
OF PEOPLE SAY THAT RANGE ANXIETY IS A
CONCERN WHEN THINKING ABOUT BUYING AN EV
Consumer Electronics Associaton, 2014
71%

7. GETTING AROUND 7
Auto manufacturers are pouring cash into developing electric vehicles, but for a
long time they tended to only be bought by enthusiasts. Sporting impressive
power, an affordable price tag, and an experience that’s no different from an
average set of wheels, the Chevrolet Bolt is looking to normalise EVs.
Chevrolet Bolt
2. FREE RANGE
In practice

8. GETTING AROUND 8
There have been huge shifts in the ways people travel, with focus moving
away from ownership; the number of people using car sharing services
globally is set to reach 26 million by 2020. But air travel has been slower
to innovate due to complicated logistics and costs – until now.
OF GLOBAL TRAVELLERS
TOOK A DOMESTIC BUSINESS
TRIP IN 2014
Statista, 2014
3. SUBSCRIBED SKIES
People are buying all-you-can-fly passes
34%

9. GETTING AROUND 9
Most cities offer passes for public transport, whether it’s an unlimited
bus pass or a season ticket for the train. But until recently, frequent
flyers have had to pay for each trip separately. US start-up OneGo is
changing that, letting people buy an all-you-can-fly airline pass.
OneGo
3. SUBSCRIBED SKIES
In practice

10. GETTING AROUND 10
Cars are a central locus for family life; three-quarters of parents say having
kids forced them to buy a new car. But the choice is based on more than
practicality. Once needs like safety have been covered, the differentiating
feature that gives a model the upper hand is passenger appeal. Auto Trader, 2015
4. BACKSEAT DRIVERS
People expect cars to entertain them
OF PARENTS SAY
THEIR KID INFLUENCED
THEIR CAR PURCHASE DECISION
37%

11. GETTING AROUND 11
Electric cars have finally shaken the preconception that they’re slow and
uncool, buffered by the rise of Formula E and models with a little sex
appeal, like the Tesla Roadster. Elon Musk is now banking on the appeal of
safety, with the Tesla Model X – an electric SUV geared towards families.
Tesla Model X
4. BACKSEAT DRIVERS
In practice

12. GETTING AROUND 12
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