Consumer trends in technology 2018 : Canvas8
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The key consumer trends and insights influencing the Technology sector in 2018 – based on consumer research and analysis from behavioural insights practice Canvas8.
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Consumer trends in technology 2018 : Canvas8
- 2. A highlight of key insights and innovations impacting the devices we use and how we interact with them.
- 4. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean1 TOUCHY TECH People are using tech to address emotions With platforms such as Facebook and Instagram making people feel increasingly scrutinised, 63% of British teens say they wouldn’t mind if social media didn’t exist at all. Yet while tech may exacerbate existing issues like anxiety and depression, it may also provide solutions for tricky feelings. Technology Behaviour
- 5. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean1 MeeTwo With around half of lifetime mental ill health present by the age of 14, MeeTwo is providing a safe digital space for young people to talk about their problems. But how is this anonymous app ensuring that it doesn’t add to the anxiety and depression that many teens experience on social media? In practiceTechnology
- 6. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean2 QUIET REVOLUTION People want their tech devices to be unobtrusive The average person checks their phone over 150 times a day, highlighting how tech has become a source of constant distraction. With attention a scarce resource in the 21st century, people want devices to take a back seat and respect their cognitive capacity – a concept dubbed ‘calm technology’. BehaviourTechnology
- 7. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean2 Pixel 2 Only 6% of people are comfortable greeting their smartphone voice assistant in public. Google’s Pixel 2 can detect when users intentionally squeeze the device, summoning Google Assistant to the ready. With people hesitant to talk to AI in public, the squeeze feature makes for subtler AI interactions. In practiceTechnology
- 8. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean3 AUGMENTED LIVING People are using augmented reality to turn reality into fantasy Whether people are chasing Pokémon down city streets or turning themselves into doe-eyed deer with a swipe, AR is largely being adopted for fun purposes. But as brands realise the tech’s interactive potential, many are also looking to blend the virtual and physical in more practical ways. BehaviourTechnology
- 9. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean3 Meitu Meitu started off as a photo-editing app to create the perfect selfie, but has since evolved to let users to make themselves (and others) look wackily, disarmingly adorable. With social media fuelling an obsession for aesthetic perfection, what’s got people altering their appearance to the extreme? In practiceTechnology
- 10. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean4 NEW PURPOSE People are finding new homes for tech development With technological advancement relentless in its march, the emergence of new devices can seem daunting, making it tough for people to embrace them all. As a result, some fail to take off as expected, but technologies like Google Glass and QR codes are finding new life in certain niches. BehaviourTechnology
- 11. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean4 Epicenter Swedish start-up hub Epicenter is embracing workplace innovation by implanting microchips into the bodies of its employees. Is this technological push a natural progression in the monitoring of happiness and efficiency in the office, or is biohacking people’s bodies a step too far? In practiceTechnology
- 12. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean5 HABIT HACKERS People want tech to help them curb bad habits People want to be the best versions of themselves, but we all have our vices, and changing habits is a tough task. Given that our phones are always by our side – 79% of Americans keep their device on or near them for 22 hours a day – they can be useful tools to nudge people in the right direction. BehaviourTechnology
- 13. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean5 Quit Genius Changing social attitudes and a growing awareness of the negative health effects mean that smoking isn’t cool anymore. Yet while 68% of smokers want to give up, just 3% manage to quit for good. Quit Genius is helping people break the habit by combining nicotine replacements with CBT via an app. In practiceTechnology
- 14. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean6 AI ANGUISH People are uncomfortable using AI Although there’s considerable fear about the future of artificial intelligence, many people aren’t aware of how it will tangibly affect their lives. While they may be uncomfortable with having a bot look over their kids, conversational AIs that help to streamline everyday tasks may be more welcome. BehaviourTechnology
- 15. Eating and drinking / 1 1 DIRTY DINING People don’t always want to eat clean6 Ford and Alexa Ford has become the first car manufacturer to integrate Amazon’s Alexa, introducing a digital assistant that can control functions of the driver’s car and aspects of their home through voice alone. Yet while it may stop them staring at screens, do people really want to chat to their motor? In practiceTechnology
- 16. Want more? YOU CAN EXPLORE THE FULL REPORT FOR FREE HERE Discover more about behavioural insights www.canvas8.com