Role of Brands in Society Perspective by People's Supermarket CEO
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The document discusses The People's Supermarket, a sustainable food co-operative in the UK. It aims to provide healthy, local food at reasonable prices while highlighting consumer power and challenging the status quo. Run by its 1000 members, it creates jobs, works with the long-term unemployed, and supports other local enterprises without relying on government or investor funding. On its first birthday, it has been financially solvent while inspiring others and making a difference in its community.
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Role of Brands in Society Perspective by People's Supermarket CEO
- 10. We create opportunities; The People’s Florist The People’s Kitchen And our latest…The People’s Delivery Service
- 12. We use simple text and hand written signage to communicate. Everyone and anyone can make a message.
Editor's Notes
- For nearly three years, this project has taken over the lives of the three co-founders Kate Bull, Arthur Potts Dawson and David Barrie. Arthur brought his experience of food and eco-sustainability in an urban environment, Kate her retailing and business expertise and David his understanding of community and regeneration projects. What we have achieved along with our members, supporters and customers is the start of something significant: a movement that enables people to help create a credible alternative to the dominant commercial structures involved with our food production, manufacture and supply. The UK, has some of the best food retailers in the world. They employ a huge number of people; they sell food in extremely safe and hygienic conditions at low prices to the consumer. But all this comes at a hidden cost. to the environment, to people’s health and to the farmer. It is this problematic aspect of mass food retailing that concerns The People’s Supermarket. We set out to use the standard business model of a convenience supermarket and twist it, to construct a social enterprise that is commercially sustainable to enable it to be socially and environmentally sustainable. We have overcome numerous challenges and barriers, and have chosen to face them all with a positive “can do” attitude. We aren’t content to just point out the problems: we aim to be part of the solution.
- For nearly three years, this project has taken over the lives of the three co-founders Kate Bull, Arthur Potts Dawson and David Barrie. Arthur brought his experience of food and eco-sustainability in an urban environment, Kate her retailing and business expertise and David his understanding of community and regeneration projects. What we have achieved along with our members, supporters and customers is the start of something significant: a movement that enables people to help create a credible alternative to the dominant commercial structures involved with our food production, manufacture and supply. The UK, has some of the best food retailers in the world. They employ a huge number of people; they sell food in extremely safe and hygienic conditions at low prices to the consumer. But all this comes at a hidden cost. to the environment, to people’s health and to the farmer. It is this problematic aspect of mass food retailing that concerns The People’s Supermarket. We set out to use the standard business model of a convenience supermarket and twist it, to construct a social enterprise that is commercially sustainable to enable it to be socially and environmentally sustainable. We have overcome numerous challenges and barriers, and have chosen to face them all with a positive “can do” attitude. We aren’t content to just point out the problems: we aim to be part of the solution.
- For nearly three years, this project has taken over the lives of the three co-founders Kate Bull, Arthur Potts Dawson and David Barrie. Arthur brought his experience of food and eco-sustainability in an urban environment, Kate her retailing and business expertise and David his understanding of community and regeneration projects. What we have achieved along with our members, supporters and customers is the start of something significant: a movement that enables people to help create a credible alternative to the dominant commercial structures involved with our food production, manufacture and supply. The UK, has some of the best food retailers in the world. They employ a huge number of people; they sell food in extremely safe and hygienic conditions at low prices to the consumer. But all this comes at a hidden cost. to the environment, to people’s health and to the farmer. It is this problematic aspect of mass food retailing that concerns The People’s Supermarket. We set out to use the standard business model of a convenience supermarket and twist it, to construct a social enterprise that is commercially sustainable to enable it to be socially and environmentally sustainable. We have overcome numerous challenges and barriers, and have chosen to face them all with a positive “can do” attitude. We aren’t content to just point out the problems: we aim to be part of the solution.
- For nearly three years, this project has taken over the lives of the three co-founders Kate Bull, Arthur Potts Dawson and David Barrie. Arthur brought his experience of food and eco-sustainability in an urban environment, Kate her retailing and business expertise and David his understanding of community and regeneration projects. What we have achieved along with our members, supporters and customers is the start of something significant: a movement that enables people to help create a credible alternative to the dominant commercial structures involved with our food production, manufacture and supply. The UK, has some of the best food retailers in the world. They employ a huge number of people; they sell food in extremely safe and hygienic conditions at low prices to the consumer. But all this comes at a hidden cost. to the environment, to people’s health and to the farmer. It is this problematic aspect of mass food retailing that concerns The People’s Supermarket. We set out to use the standard business model of a convenience supermarket and twist it, to construct a social enterprise that is commercially sustainable to enable it to be socially and environmentally sustainable. We have overcome numerous challenges and barriers, and have chosen to face them all with a positive “can do” attitude. We aren’t content to just point out the problems: we aim to be part of the solution.