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Périscope : oser le nouveau réseau social

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Périscope offre la possibilité de faire du live streaming et de revoir les lives, c'est ce qui fait sa différence avec Meerkat. Vous n'avez rien compris ? Alors cet atelier est fait pour vous !

Sébastien Repéto, fondateur de l'agence social média My Destination

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Périscope : oser le nouveau réseau social

  1. 1. Communication numérique, des outils et des hommes Periscope et le social-live stream Sébastien REPETO Directeur de l’agence My destination @seb_repeto @BordeauxTourism Posez vos questions sur Twitter en utilisant le hashtag #capcomnet
  2. 2. •  Une application mobile disponible sur iOS et Androïd •  Startup rachetée par Twitter en Mars 2015 •  Lancement du service fin Mars 2015 sur iOS •  Permet de diffuser de la vidéo en direct depuis son mobile. •  Les mobinautes peuvent interagir en commentant et en aimant le live. Qu’est-ce que Periscope ? @Seb_Repeto
  3. 3. •  Création d’un compte Periscope à partir d’un compte Twitter ou d’un numéro de téléphone. •  Principe d’abonnements et d’abonnés •  Possibilité de lancer des diffusions publiques ou privées •  Les commentaires peuvent être réservés aux followers voir même désactivés. •  Les replays sont disponibles sur le profil durant 24h. Quelles sont les fonctionnalités de l’application ? @Seb_Repeto
  4. 4. Au mois d’Août, Periscope a communiqué pour la première fois sur ses chiffres : •  10 millions de comptes créés •  2 millions d’utilisateurs actifs quotidiens •  L’équivalent de 40 années de vidéos sont regardées chaque jour sur le service Le réseau affirme attacher peu d’importance au nombre d’utilisateurs actifs, mais plus à la qualité du contenu partagé. Une audience encore confidentielle @Seb_Repeto
  5. 5. Le lancement du compte @BordeauxTourism 4 Rendez-vous @Seb_Repeto •  L’Office de Tourisme de Bordeaux souhaitait profiter de la fête du Fleuve, l’un des évènements les plus importants de l’année à Bordeaux, pour innover dans sa communication social media. •  Une attention particulière était portée sur la dimension « live » du dispositif. •  B o r d e a u x , E u r o p e e n B e s t Destination 2015, souhaitait pouvoir s’adresser aux francophones et aux anglophones.
  6. 6. Bordeaux Persicope le Fleuve @Seb_Repeto
  7. 7. Un réseau à l’écoute de ses utilisateurs •  Depuis son lancement, l’application Periscope a connu plusieurs mises à jour. Toutes répondaient à des demandes des utilisateurs. •  Depuis septembre, Periscope donne la possibilité de filmer en paysage. •  Un bouton de partage sur Facebook a été récemment ajouté sur les diffusions. •  Il est maintenant possible de regarder un replay depuis le web. •  Les profils web viennent tout juste de faire leur apparition. @Seb_Repeto
  8. 8. Quels autres services ? MEERKAT •  Le premier a s’être lancé quelques semaines avant Periscope. •  S’est vu dépasser en terme de popularité par Periscope, fortement poussé par twitter. •  Une interface différente et d’autres fonctionnalités comme la possibilité de répondre en vidéo à un live stream (Cameo). •  Meerkat permet aussi d’intégrer ses replays sur un site internet. @Seb_Repeto
  9. 9. NOMADCAST •  Le petit frenchie qui souhaite s’imposer sur ce marché. •  Service récent, seulement disponible sur IOS pour l’instant. •  Les lives se partagent sur facebook et twitter sous la forme de vidéos directement regardables (pas sous la forme de lien). •  Les interactions sociales facebook et twitter apparaissent directement sur le live Nomadcast. @Seb_Repeto Quels autres services ?
  10. 10. BLAB •  Un service plus proche de hangout que de Periscope. •  Permet de faire du live stream de groupe. •  Jusqu’à quatre participants vidéos, et illimité en matière de personnes pouvant visionner les directs. •  Permet une meilleure maîtrise des diffusions : réglage des droits d’accès au fil du live, choisir à partir de quel moment on souhaite débuter l'enregistrement du replay, … @Seb_Repeto Quels autres services ?
  11. 11. •  Définir en amont une ligne éditoriale •  Prévoir un planning de diffusion sur les semaines / les mois à venir •  S’appuyer sur ses communautés existantes (Twitter, Facebook, …) •  S’assurer qu’un membre de l’équipe sera à l’aise dans cet exercice. •  Penser à une audience internationale. Conseils pour se lancer sur Periscope @Seb_Repeto
  12. 12. •  Donner un rendez-vous aux communautés (Twitter, Facebook, Blog, Newsletter, …) •  Bien choisir son heure de diffusion •  Localiser son live pour une meilleure visibilité au sein de l’application •  Optimiser le titre du live pour inciter un maximum de monde à le regarder. •  Interagir le plus possible avec les viewers. Conseils pour lancer un live @Seb_Repeto
  13. 13. •  Partager des évènements en direct •  Faire des interviews •  Montrer les coulisses d’une organisation, d‘un évènement, … •  Proposer des lives de questions / réponses •  Faire visiter de façon virtuelle une destination touristique. Que faire sur Periscope ? @Seb_Repeto
  14. 14. Quelques comptes à suivre •  Claire Waddington •  Benoit Descary •  Compte officiel de Wimbledon •  France Info / Europe 1 •  Le Parisien •  Bordeaux Tourisme •  Paris Je t’aime @Seb_Repeto

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