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Webapp ou appli mobile ?

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Entre webapp et appli mobile, notre coeur balance. Quels sont les avantages et les inconvénients de chacun ? Quels sont leurs usages ? Quelle solution choisir ?
> Laurent Bertaux, directeur de Mobizel

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Webapp ou appli mobile ?

  1. 1. Communication numérique, des outils et des hommes 24 & 25 septembre 2015 • Issy-les-Moulineaux 7E RENCONTRES NATIONALES C o m m u n i c a t i o n n u m é r i q u e #capcomnet Par Laurent BERTAUX, société Mobizel CHOISIR ENTRE WEBAPP ET APPLICATION MOBILE
  2. 2. 24 & 25 septembre 2015 • Issy-les-Moulineaux 7E RENCONTRES NATIONALES C o m m u n i c a t i o n n u m é r i q u e SOMMAIRE 1. Webapp vs applications mobiles 2. Un choix de plateformes 3. Choisir selon les fonctionnalités
  3. 3. 24 & 25 septembre 2015 • Issy-les-Moulineaux 7E RENCONTRES NATIONALES C o m m u n i c a t i o n n u m é r i q u e 1. WEBAPP VS APPLICATIONS MOBILES
  4. 4. 24 & 25 septembre 2015 • Issy-les-Moulineaux 7E RENCONTRES NATIONALES C o m m u n i c a t i o n n u m é r i q u e
  5. 5. 24 & 25 septembre 2015 • Issy-les-Moulineaux 7E RENCONTRES NATIONALES C o m m u n i c a t i o n n u m é r i q u e Et ça évolue tous les jours…
  6. 6. 24 & 25 septembre 2015 • Issy-les-Moulineaux 7E RENCONTRES NATIONALES C o m m u n i c a t i o n n u m é r i q u e 2. UN CHOIX DE PLATEFORMES
  7. 7. 24 & 25 septembre 2015 • Issy-les-Moulineaux 7E RENCONTRES NATIONALES C o m m u n i c a t i o n n u m é r i q u e RÉPARTITION DES PLATEFORMES EN FRANCE (JUILLET 2015)
  8. 8. 24 & 25 septembre 2015 • Issy-les-Moulineaux 7E RENCONTRES NATIONALES C o m m u n i c a t i o n n u m é r i q u e RÉPARTITION DES PLATEFORMES EN FRANCE (JUILLET 2015)
  9. 9. 24 & 25 septembre 2015 • Issy-les-Moulineaux 7E RENCONTRES NATIONALES C o m m u n i c a t i o n n u m é r i q u e RÉPARTITION DES PLATEFORMES EN FRANCE (JUILLET 2015)
  10. 10. 24 & 25 septembre 2015 • Issy-les-Moulineaux 7E RENCONTRES NATIONALES C o m m u n i c a t i o n n u m é r i q u e 3. CHOISIR SELON LES FONCTIONNALITÉS
  11. 11. 24 & 25 septembre 2015 • Issy-les-Moulineaux 7E RENCONTRES NATIONALES C o m m u n i c a t i o n n u m é r i q u e COMPATIBILITÉ MULTIPLATEFORME ERGONOMIE ET GRAPHISME
  12. 12. 24 & 25 septembre 2015 • Issy-les-Moulineaux 7E RENCONTRES NATIONALES C o m m u n i c a t i o n n u m é r i q u e FLUIDITÉ ET PERFORMANCE FONCTIONNALITÉS
  13. 13. 24 & 25 septembre 2015 • Issy-les-Moulineaux 7E RENCONTRES NATIONALES C o m m u n i c a t i o n n u m é r i q u e HORS-CONNEXION DISTRIBUTION
  14. 14. 24 & 25 septembre 2015 • Issy-les-Moulineaux 7E RENCONTRES NATIONALES C o m m u n i c a t i o n n u m é r i q u e MONÉTISATION RÉFÉRENCEMENT
  15. 15. 24 & 25 septembre 2015 • Issy-les-Moulineaux 7E RENCONTRES NATIONALES C o m m u n i c a t i o n n u m é r i q u e MISE À JOUR DU CONTENU MAINTENANCE
  16. 16. 24 & 25 septembre 2015 • Issy-les-Moulineaux 7E RENCONTRES NATIONALES C o m m u n i c a t i o n n u m é r i q u e CONCLUSION
  17. 17. 24 & 25 septembre 2015 • Issy-les-Moulineaux 7E RENCONTRES NATIONALES C o m m u n i c a t i o n n u m é r i q u e WEBAPP APPLICATION MOBILE NATIVE
  18. 18. 24 & 25 septembre 2015 • Issy-les-Moulineaux 7E RENCONTRES NATIONALES C o m m u n i c a t i o n n u m é r i q u e ANNEXES
  19. 19. 24 & 25 septembre 2015 • Issy-les-Moulineaux 7E RENCONTRES NATIONALES C o m m u n i c a t i o n n u m é r i q u e Développement d’une application mobile native
  20. 20. 24 & 25 septembre 2015 • Issy-les-Moulineaux 7E RENCONTRES NATIONALES C o m m u n i c a t i o n n u m é r i q u e Développement d’applications mobiles natives générées
  21. 21. 24 & 25 septembre 2015 • Issy-les-Moulineaux 7E RENCONTRES NATIONALES C o m m u n i c a t i o n n u m é r i q u e Développement d’une application mobile hybride
  22. 22. 24 & 25 septembre 2015 • Issy-les-Moulineaux 7E RENCONTRES NATIONALES C o m m u n i c a t i o n n u m é r i q u e APPLICATION MOBILE NATIVE C’est une application qui a été conçue spécifiquement pour un système d’exploitation (OS) avec un langage et une/des technologie(s) appropriés. APPLICATION MOBILE NATIVE GÉNÉRÉE Application mobile qui n’a pas été développée avec la technologie et le langage natifs à son système d’exploitation mais via une autre technologie (Xamarin, Titanium, Qt, etc.) qui va utiliser du code partagé entre plusieurs plateformes et générer un logiciel exécutable sur chaque OS visé.   APPLICATION MOBILE HYBRIDE Une application mobile est hybride lorsqu’elle est développée à partir de langages web (HTML5, JavaScript, CSS…) et des technologies natives mobiles pour utiliser certaines fonctionnalités du smartphone. TECHNOLOGIE CROSS-PLATFORM Technologie pouvant générer plusieurs logiciels à destination de systèmes d’exploitation différents à partir d’un code unique WEBAPP L’application web est un logiciel hébergé sur un serveur (donc dans le cloud et non pas directement sur le mobile). Pour y accéder il faut avoir une connexion internet et passer par un navigateur (Chrome, Safari, FireFox…). PORTAGE Technique qui consiste à mettre en œuvre une application mobile existant dans un système d’exploitation dans un autre OS. Glossaire
  23. 23. 24 & 25 septembre 2015 • Issy-les-Moulineaux 7E RENCONTRES NATIONALES C o m m u n i c a t i o n n u m é r i q u e LAURENT BERTAUX 02 20 23 15 75 laurent@mobizel.com

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