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Using Game Mechanics to Drive Digital Transformation

Why Gamification Matters Now

Over-hyped or duly justified, enterprise gamification - the application of game design techniques to a business setting in order to make tasks more fun and engaging - is garnering attention from business leaders, world over.

Enterprise gamification is expected to exponentially increase over the next couple of years. Research indicates that by 2015, more than 40% of global 2000 organisations will have at least one application where gamification will be used.

We believe that enterprise gamification, when designed and implemented effectively, can help accelerate digital transformation by driving employee engagement and supporting change.

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Using Game Mechanics to Drive Digital Transformation

  1. 1. Using Game Mechanics to Drive Digital Transformation Did you Know? 55% of companies feel that employee resistance to change hampers digital transformation Companies with engaged employees display 57% more effort 87% less attrition Disengaged Employees = More Resistance to Change Gamification helped a US insurance giant save $ 18 and increased worker satisfaction million a year Methods to Engage Employees Using Gamification Principles Use game-like settings Recognize accomplishments Provide a fun and interesting environment Offer real-time feedback Start with clear rules of engagement People trained on virtual games had: 9% higher retention rates 11% higher factual knowledge levels 14% higher skill-based knowledge levels Business Impact of Gamification Accelerates Change Management Boosts Process Efficiency Drives Employee Engagement Enterprise Gamification Promotes Innovation Facilitates Employee Training and Learning Gamified processes at LiveOps Inc.’s call centers reduced call times by 15% and improved sales by 12% Success factors for Designing a Gamification Strategy Identify a clear goal Define the user group upfront Strike a balance between extrinsic and intrinsic motivators Constantly challenge employees Proactively manage game completion Adopt an iterative approach to gamification Gamification and digital transformation are a winning combination and firms cannot afford to ignore it. Sources: 1. “Digital Transformation: A Roadmap for Billion-Dollar Organization”, Capgemini Consulting and MIT Center for Digital Business, 2011 2. “The Role of Employee Engagement in the Return to Growth”, Businessweek 3. Gamification Facts & Figures: 4. “Gamification 101: The Psychology of Motivation”, Lithosphere, Science of Social Blog, March 2011 5. “Video Games Can Be Highly Effective Training Tools, Study Shows: Employees Learn More, Forget Less, Master More Skills”, Science Daily, October 2010 6. Bala Iyer, “Understanding Gamification: From Commercial to Social”, Feb 2012 Reach out: Interested in reading the full report? Visit Follow us on Twitter @capgeminiconsul or email