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Accelerate Actionable Insights with the Business Data Lake

"Insight driven" EMC Federation Business Data Lake realizes Big Data value.

Learn how founders Capgemini and Pivotal build and use the Business Data Lake to rapidly deploy, scale, integrate and implement new insights into building better systems and business performance.  

Discover how real companies in finance, automotive, manufacturing, travel, and oil & gas use these insights to transform their businesses.

First presented at EMC World 2015.

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Accelerate Actionable Insights with the Business Data Lake

  1. 1. 1© Copyright 2015 EMC Corporation. All rights reserved. ACCELERATE ACTIONABLE INSIGHTS WITH THE BUSINESS DATA LAKE CAPGEMINI AND PIVOTAL: “INSIGHT DRIVEN” EMC FEDERATION BUSINESS DATA LAKE REALIZES BIG DATA VALUE 1© Copyright 2015 EMC Corporation. All rights reserved.
  2. 2. 2© Copyright 2015 EMC Corporation. All rights reserved. Agenda What is it we set out to solve? How did the Business Data Lake solve that How to industrialize the Business Data Lake How this is changing industries like Automotive and Oil & Gas
  3. 3. 3© Copyright 2015 EMC Corporation. All rights reserved. Corporate Ad-hoc LOB manage ment Operatio ns Market Multiple internal views – consistently compromised Operations LOB mart Spreadsheets Line of business Transactional systems CRMERP PLM EDW Fit Detail Freshness Fidelity Corporate ODS Web
  4. 4. 4© Copyright 2015 EMC Corporation. All rights reserved. What IT used to say “LET’S BUILD A BIGGER DATABASE”
  5. 5. 5© Copyright 2015 EMC Corporation. All rights reserved. Why the single view fails Division1 Sales Finance Supply chain Marketing R&D Personal KPIs DivsionalKPIs Corporate Now agree on everything Division2 Sales Finance Supply chain Marketing R&D PersonalKPIs DivsionalKPIs Division3 Sales Finance Supply chain Marketing R&D PersonalKPIs DivsionalKPIs Division4 Sales Finance Supply chain Marketing R&D PersonalKPIs DivsionalKPIs Corporate KPIs
  6. 6. 6© Copyright 2015 EMC Corporation. All rights reserved. So what do we need? Govern where it matters !  Focus on MDM and RDM !  Enforce only when sharing !  Treat Corporate as aggregation of Local. Encourage local requirements !  Let the business decide what they need !  Build from the bottom !  Enable traceability to source !  Disposable data views. Distill on demand !  Select only what you want !  Business friendly tooling !  Re-usable information maps !  Rapid change cycle. Store everything !  Store everything ‘as is’ !  Include structured and unstructured data !  Store it cheaply.
  7. 7. 7© Copyright 2015 EMC Corporation. All rights reserved. Why the Business Data Lake succeeds Division1 Sales Finance Supply chain Marketing R&D Personal KPIs Now agree where it counts Division2 Sales Finance Supply chain Marketing R&D PersonalKPIs DivsionalKPIs Division3 Sales Finance Supply chain Marketing R&D PersonalKPIs DivsionalKPIs Division4 Sales Finance Supply chain Marketing R&D PersonalKPIs DivsionalKPIs Corporate Corporate KPIs DivsionalKPIs
  8. 8. 8© Copyright 2015 EMC Corporation. All rights reserved. Ingestion tier Insights tier Unified operations tier System monitoring System management Unified data management tier Data mgmt. services MDM RDM Audit and policy mgmt. Processing tier Workflow management Distillation tier HDFS storage Unstructured and structured data In-memory MPP database Real time Micro batch Mega batch SQL NoSQL SQL MapReduce Query interfaces SQL Business Data Lake Architecture Sources Action tier Real-time ingestion Micro batch ingestion Batch ingestion Real-time insights Interactive insights Batch insights
  9. 9. 9© Copyright 2015 EMC Corporation. All rights reserved. The new philosophy Business Data Lake Store everything Encourage local Govern only the common Treat global as a local view It’s all about insight at the point of action
  10. 10. 10© Copyright 2015 EMC Corporation. All rights reserved. But what we don’t want Awesome Business Idea Give me 3 months to design the hardware Then 10 people to manage it And another 10 to manage the clusters
  11. 11. 11© Copyright 2015 EMC Corporation. All rights reserved. Think Platform – Think Blueprints Infrastructure as a Service Platform as a Service Data as a Service Insight Application Insight Application Insight Application Insight Application ManagedService ManagedService
  12. 12. Insights derived for the automotive industry
  13. 13. 13© Copyright 2015 EMC Corporation. All rights reserved. The automotive industry is booming, but also facing significant disruptive change Martin Winterkorn, VW Our sector faces a disruptive change... those who are not willing to change will not exist in the future Ian Robertson, BMW Michael Gorriz, Daimler The Auto industry will see more change in the next five years than in the previous 100 years We are very close to a radical change in our industry Andy Palmer, Aston Martin We are on the cusp of one of the most radical changes in the way that you buy cars in 125 years Earl Hesterberg, GroupOne Our USP is having the best systems, processes and data in the industry The fun has just started Warren Buffet, Berkshire Hathaway Automotive (On the purchase of Van Tuyl Group)
  14. 14. 14© Copyright 2015 EMC Corporation. All rights reserved. Interest Purchase Ownership Repurchase CONNECTED CUSTOMER Putting the customer at the centre of your company CONNECTED VEHICLE Making the vehicle a node on the network CONNECTED INSIGHTS Transforming data into competitive advantage “We want to listen to the consumer and learn.” Dieter Zetsche, Daimler “We need to work with companies from outside the sector.” Sergey Brin, Google “Data is the new currency for our industry.” Luca de Meo, Audi Capgemini sees three areas driving customer management in the automotive industry
  15. 15. 15© Copyright 2015 EMC Corporation. All rights reserved. Ignite Micro Targeting Loyalty Prediction Renewal Prediction Price Optimization Social Insights Envision Connected Insights Automotive Insights Lab Warranty Prediction Sales Forecasting Social Insight into Action Capgemini sees three areas driving customer management in the automotive industry
  16. 16. 16© Copyright 2015 EMC Corporation. All rights reserved. Pricing & Demand & Warranty prediction !  Proven cases of 7 times more effective targeting !  Over 20% increase in average revenue per campaign, with 10% cost reduction Profiling & Targeting !  Improved stock replenishment due to more robustly predicted demand on vehicle model, parts and geographical level !  Improved warranty claims prediction accuracy by >100% Pricing & Demand & Warranty Prediction !  Success rate of identifying customers to repurchase increased by > 300% !  About 2-3 times more conversion due to up-sell and cross-sell analytical models !  Decrease in churn rate by 15-30% Renewal & Loyalty IgniteWe have proven that Connected Insights delivers tangible results
  17. 17. Capgemini/EMC Joint Offerings Big Data/Predictive Solutions
  18. 18. 18© Copyright 2015 EMC Corporation. All rights reserved. It’s about Business: Oil & Gas Companies Are Looking For Answers to Three Fundamental Questions …while I decrease COST… …and deploy CAPITAL more efficiently? •  per Well? •  per Asset? •  per Business Function Engaged in Well Lifecycle? •  per Well? •  per Asset? •  per Business Function? How can I increase PRODUCTION and RECOVERY •  per Well? •  per Asset?
  19. 19. 19© Copyright 2015 EMC Corporation. All rights reserved. Capgemini/EMC – Data Lake Driven Approach Production Optimization – Drilling Smarter, Faster, Cheaper RTD Drilling Optimization By Phases RTC RTP D&A Build Predictive / Prescriptive Models That: •  Improve production & reserves forecasting •  Improve ultimate reservoir recovery (IUR) •  Optimize completions engineering designs •  Enable targeting of high value acreage / acquisitions / Joint Venture partnerships Utilize Predictive Analytics To: •  Optimize drilling for production “sweet spots” (placement, spacing, steering) •  Optimize drilling and completions models & costs •  Improve “non-productive time” - NPT For Conventional and Unconventional Fields Potential Benefits are Staggering: •  Improve production and cost forecasts vs actuals – Market & Reporting consistency This is a Real and Demonstrable Solution today Current Projections for active PoC (15,000 Wells) •  Increase oil production 5-10% •  Decreases completions costs 5%+
  20. 20. 20© Copyright 2015 EMC Corporation. All rights reserved. 2 Year Cum Oil Predictions Dashboard Predict cum oil performance of “to be” Bakken wells at 30, 60, 90, 120, 150, 180, 365 & 730 days 1   “Health Check” Dashboard Performance monitoring & continuous improvement of predictive models Exception Based Surveillance of producing wells to trigger Alerts/Actions 4   “Trend Analyzer" Dashboard As new data flows in daily, spots statistically significant trends Spot potential Production Loss and irregular pressure/lift changes 3   “Completions Optimizer” Dashboard Facilitate interactive experimentation deriving optimum completions design(s) – What if Reservoir Simulator 2   Production Optimization Advanced Analytics
  21. 21. 21© Copyright 2015 EMC Corporation. All rights reserved. Analytics Health Check90 Day Trend AnalyzerRate/Cum Oil Predictions Completions Optimizer Stages Trend Analyzer Proven Production Optimization Solution Extended Business Data Lake Built Operations Data Lake -  Geo, GIS, Production -  Drilling and Completions, -  Financial, Planning Cycle Advanced Analytics -  Business analytics models -  Pivotal based analytic engine -  Agile fast fail, fast learn team SecureArchitectureandInfrastructure  Produc(on   -­‐  Op’s  data  store   -­‐  Field  data   Operating Company Data Sources Utilized  Drill  &  Comp.   -­‐  Op’s  data  store   -­‐  Services  data      Financial  ERP   -­‐  SAP  OpEX   -­‐  Revenue  acct    Planning  Cycle   -­‐  Well  life-­‐cycle   -­‐  Field  life-­‐cycle    Geo-­‐prognosis   -­‐  Geology   -­‐  GIS,  Well  Hdr    Public  Data   -­‐  IHS,  Basin   -­‐  Drilling  info   Unstructured   -­‐  Daily  reports   -­‐  “Small”  data   Build in Context, Time Specific BI and Analytics Visualization Portal Capture & Maintain all Data in Data Lake, Use in Workflows & Advanced Analytics Assess and Understand Key Data, Workflows and Business Impact
  22. 22. 22© Copyright 2015 EMC Corporation. All rights reserved. •  Capgemini –  The only SI partner at launch •  Capgemini & Pivotal –  The co-inventors of the BDL •  This is the industrialization of our vision THIS ISN’T JUST WORDS: THE EMC FEDERATION BUSINESS DATA LAKE
  23. 23. 23© Copyright 2015 EMC Corporation. All rights reserved. 1.  STOP thinking about disparate silos of information 2.  START thinking about a single Business Data Lake approach 3.  THINK about the operational costs 4.  Identify your core use cases 5.  Deliver – prove the value before the end of the year WHAT TO DO?
  24. 24. 24© Copyright 2015 EMC Corporation. All rights reserved. WHO TO CONTACT •  Steve Jones –  steve.g.jones@capgemini.com –  Creator of the BDL •  Paul Gittins –  paul.gittins@capgemini.com –  Group Alliances for Pivotal •  John McKinney –  john.mckinney@capgemini.com –  North America – Pivotal & BDL •  Vinod Shankar –  vinod.shankar@capgemini.com –  Pivotal CoE Lead !  Lee Brown •  lee.brown@capgemini.com •  EMEA – Pivotal & BDL
  25. 25. 25© Copyright 2015 EMC Corporation. All rights reserved. THANK YOU +
  26. 26. 26© Copyright 2015 EMC Corporation. All rights reserved. Together - delivering end-to-end solutions for information lifecycle and helping customers transform business •  Leading systems integrator and provider of consultancy, outsourced services and enterprise infrastructure •  Joint executive level commitment and alignment •  Dedicated teams to support pre-sales, sales, delivery, engineering, and product development •  Global training program for solutions development to on-shore and off shore delivery. Fully integrated inside Capgemini University for Capgemini career skills and development •  Providing end-to-end solutions for clients, bringing together joint sector, application, and infrastructure experts •  Global delivery model with hubs in many countries providing greater delivery-driving economies of scale, delivering best practices and customer experience Capgemini and The EMC Federation EMC II, PIVOTAL, VMware, VCE Jeremy Burton, President, Products and Marketing at EMC speaks at Capgemini SPARK on digital transformation Capgemini receiving EMC Global Federation Award 2014 (given at EMC World 2014)
  27. 27. The information contained in this presentation is proprietary. © 2015 Capgemini. All rights reserved. www.capgemini.com About Capgemini With  almost  145,000  people  in  over  40  countries,  Capgemini  is  one  of  the   world's  foremost  providers  of  consulQng,  technology  and  outsourcing   services.  The  Group  reported  2014  global  revenues  of  EUR  10.573  billion.   Together  with  its  clients,  Capgemini  creates  and  delivers  business  and   technology  soluQons  that  fit  their  needs  and  drive  the  results  they  want.  A   deeply  mulQcultural  organizaQon,  Capgemini  has  developed  its  own  way   of  working,  the  CollaboraQve  Business  ExperienceTM,  and  draws  on   Rightshore®,  its  worldwide  delivery  model.     Rightshore® is a trademark belonging to Capgemini

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