The Ashok Leyland Challenge Presentation

1. The Ashok Leyland Challenge
Leverage Big Data and advanced analytics to improve product
performance and reduce warranty cost

2. The Facts
• One of India’s leading manufacturers of commercial vehicles, such as trucks
and buses, as well as emergency and Defense sector vehicles
• Operating six plants, Ashok Leyland also makes spare parts and engines for
industrial, Genset and marine applications
• It sells about 70,000 vehicles and about 7,000 engines annually
• With passenger transportation options ranging from 19 seaters to 80 seaters,
Ashok Leyland is a market leader in the bus segment
• The company claims to carry over 60 million passengers a day, more people
than the entire Indian rail network

3. • The IT adoption in Ashok Leyland is considerably high; it is an IT-enabled
organization and relies on Information Technology very heavily
• From an IT-enabled organization, Ashok Leyland would like to move to an IT-led
organization – more collaboration between business and IT
• The vision is for IT to be viewed as a value center rather than as a cost center
• Social, Mobility, Analytics, and Cloud (SMAC) will be used as vehicles to
transform the organization from an IT-enabled to an IT-led organization
• They have a very strong IT engineering platform
Background on Challenge

4. Background on Challenge
• The company plans to adopt SMAC to increase collaboration both within the
organization as well as with partners & improve agility (They currently use
Lync, Sharepoint and SAP for external collaboration)
• Ashok Leyland is represented in Facebook
• They want to churn and translate Big Data available to them into “Big
Insights”
• They are also considering in-memory computing

5.  Due to increasing competition, there is tremendous pressure and need
for improving product quality at reduced cost to remain competitive
 The need to differentiate from competition is ever-increasing in the
areas of product design & performance and enhancing customer
experience
 Product data today is captured in multiple systems like ERP, CRM,
DMS, PLM, MES, etc.
 Providing insights by consolidating the data from multiple sources to
improve product performance is a challenge
 Warranty cost directly impacts the bottom line of an organization.
How can we leverage data to provide insights towards reducing such
costs?
The Problem

6. How can Ashok Leyland leverage Big Data to improve
Product performance and reduce warranty costs?
The Challenge Statement

7. Metrics to be achieved in the challenge:
1. Reduce warranty cost by 10%
2. Reduce defects per vehicle by 10%
3. Reduce cycle time in defect capturing to
implementation of design modification
4. Improve customer satisfaction by reducing the
repair time
The Challenge Statement - Details

8. Important Points to Remember
 Ashok Leyland has got almost 700 touch points including
Dealers, Authorized Service centers, Spare parts retailers, etc.
 Ashok Leyland has a centralized Customer Relationship
Management system (CRM) and Dealer Management System
(DMS)