Always-On Mobility Evolution Path and Challenges for OEMs

Always on

Communication World, Munich
9.10.12, Andreas Hein

Agenda

 Megatrends
 Mobility evolution path
 Challenges
 Solution
 Capgemini Mobility Portfolio

Copyright © Capgemini 2012. All Rights Reserved

Always-on_BMW_v16.pptx 2

Agenda

 Megatrends
 Challenges
 Solution



In which direction mobility will evolve – and who will be the
one in contact with the customer?

Self driving cars from google – Agencies selling lifts, car sharing offers
google as OEM? and train-tickets

http://www.faz.net/aktuell/technik-motor/auto- www.mitfahrzentrale.de
verkehr/googles-selbstfahrende-autos-das-auto-wird-
automobil-11773949.html



Four Megatrends will influence customer behaviour and will
lead to new mobility concepts

Globalisation and deregulation Ecology
(Production follows consumption, (Optimization of asset allocation,
Growing international trade) Stronger environmental concern)

“Flexibility and mobility”

“Embracing of new “Environmental
technologies” consciousness”
CHANGE OF CUSTOMER
BEHAVIOR

“Change in status consumption”
(“usage vs. ownership”)

(Drive train, RFID/ GPS , mobile technologies, (Demographic change, mature customers/
seamless integration) individualization, urbanization, Generation Y)
Technological progress Socio-demographic factors
Source: Bundesverband CarSharing, Managermagazin, Capgemini Research

Agenda

 Megatrends
 Challenges
 Solution



Change in the customer mobility behavior

Where do I want to go
today?

I don’t need a car at all … why not
Which car do I want do
going for an e-bike, train or bus
buy?
when it fits to my needs!

How can I connect the Do I need an own car or can
outside world in my car? I rent one if needed?

past yesterday today tomorrow



Mobility evolution path mobility as a
service

vehicle as a
service

integration of
service into
vehicles

offline
vehicles

• Intermodal mobility
• Car specific services e.g. including different
car-sharing vehicles and mobility
• Integration of local schemes
• Public
services • Mobility on-demand
• Fleet based on individual
• Private vehicles • New user interfaces in the
• Privat customer preferences
• No online support for drivers cars

past yesterday today tomorrow



Agenda

 Megatrends
 Challenges
 Solution



Business challenges for OEM„s regarding their different
roles in the new mobility world

Which cars must I build and which changes in my
core-processes are necessary? What is necessary to use cars as service?
• Changes in the car: • Changes in the car:
• New engine concepts, e.g. e-mobility with new charging and • Temporary opening cars without key
construction challenges
• Information, cars must provide for car sharing
• Software in the car including apps to control the car concepts
• Changes in the processes around the car: • Fast individualization
• Changes in the car engineering processes • Provision of 7x24 h car sharing services
• Use of mobile devices and apps in core-processes (e.g. iPad in • New business processes with selected partner
factories)

Which mobility services will be needed
and which of them will I provide?
• New and fast changing business models changing
revenue sharing and billing and clearing models
• Integrator role in a mobility platform
• Many partners
• New competitors
• Micro payment



Agenda

 Megatrends
 Challenges
 Solution



Mobility service provider:
IT changes from business enabler to core business
Customer perception
• Design • Usability

Producer processes • Quality • Flexibility Producer processes
• Customer Service • Indiviuality
• Individual car • Build up an platform
configuration approach
capabilities • Flexibility • Performance

• Provide development
• Just in time ordering • Individuality • Confidence APIs
processes Premium Premium
Cars Services • Provide
• Customer care and personalization
service capabilities

• Partner management • Utilize with cloud
services
• Introduce quality
gates • Introduce quality
gates
• Optimized supply
chains • …

• … Complex backend processes and services are required
to ensure a premium customer perception!



Four important challenges must be solved in the future
mobility architecture
• Real time data availability
• Data integrity
• Data completeness
• User specific data mining

Data integration

• Highest data and service
• Mobile travel companion
availability
• Link to/integrate all media Mobile Mobility Cloud • Flexibility and use on
types
services platform Computing demand
• Use world wide
• Cost-efficiency
• Always up to date

Social
communities
• Complete business process coverage
• Get new customer
• Enforce customer loyalty
• Continuous service improvement


Think Big, start small, scale fast!

Design principles Scalability

Extendible
Flexibility
Quick adaptable
HMI

Authentication / Authorization
Easily customizable
Business processes
Individualization
Secure

Security
Transformation

Automated Service adaptation

Available Industrialization
Service 1 Service 2 Service N

Stable



A clear domain modelling is necessary to get an extendable
and maintainable mobility platform!

HMI
Routing App Booking App …
Build once run
everywhere

Business processes Routing Ticketing Social Netw. Administration …
Clear domain Route evaluation Booking Rating Trip administration
separation

Authentication / Authorization
Trip advisor Invoicing Advertising User accounts

Transformation
Use standard user route Transportation mode …

Security
business
objects

Service adaptation
Standard-API„s Transportation Social network Geo/Maps …
per service APIs API„s API„s
type

Social networks Car Sharing API Local traffic API Train/Flight API Maps Real time traffic



Agenda

 Megatrends
 Challenges
 Solution



Our offering in a nutshell

Mobility Strategies APP factory
- New mobility trends and business models - Usability & Design
- Assessment and Design of mobility strategies - Industrialization of mobile development
- Life Cycle Management

- Assessment of existing platform architectures - Cloud / Managed services
- Design for individual business needs - Managed Mobile Devices
Backend Architecture Service Management


IT changes from business enabler to core business

Today Future

IT

* : © 2009-2012, BICOS COMPUTER GmbH - http://www.bicos.de/portfolio/it-service.html last accessed 17 Sept. 2012



Discussion

Thank you for you interest!

Contact: andreas.hein@capgemini.com



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