http://www.capgemini.com/insights-data Our study of 1,000 senior business leaders demonstrates the extent to which big data sources and technology are being adopted across different sectors and regions of the world. We explain the impact on businesses and markets and how the acquisition of data is breaking down traditional industry boundaries. We identify how businesses are adapting to deal with this and what organizations need to do to make big data work for them. Here we take a closer look at the German market.

1. Big & Fast Data:
The Rise of Insight-Driven Business
Capgemini view
Germany has a natural tendency to follow new trends rather than leading
them, and this pattern looks set to influence the way it adopts the business
opportunities supported by big data.
Such demand as there is currently comes mainly from IT, but that seems likely
to change. Businesses are feeling an increasingly urgent need to adopt new
business models supported by big data, and this will inevitably lead to faster
take-up. Companies with a data-driven business model are already moving
to “third platform” approaches. This move is often accompanied by adoption
of Infrastructure- and Platform-as-a-Service to capture additional benefits, for
example those of the cloud.
Industries that are traditionally strong in Germany, such as automotive and
manufacturing, are noticeably picking up speed in the big data area. We are
seeing emerging demand around the Internet of Things and Industry 4.0,
rooted in the country’s strong engineering culture. The automotive industry,
with its concept of connected cars, could emerge as a leader in this arena.
Businesses are feeling
an increasingly urgent
need to adopt new
business models
supported by big data
Germany

2. About
Capgemini
With almost 145,000 people in
over 40 countries, Capgemini
is one of the world’s foremost
providers of consulting,
technology and outsourcing
services. The Group reported 2014
global revenues of EUR 10.573
billion.
Together with its clients,
Capgemini creates and delivers
business and technology
solutions that fit their needs and
drive the results they want. A
deeply multicultural organization,
Capgemini has developed its own
way of working, the Collaborative
Business ExperienceTM
, and draws
on Rightshore®
, its worldwide
delivery model.
Learn more about us at
www.capgemini.com/insights-data
or contact us at
insights@capgemini.com
The information contained in this document is proprietary. ©2015 Capgemini.
All rights reserved. Rightshore®
is a trademark belonging to Capgemini.
Perception of big data as a disruptor
Germany may be underestimating the threat of external competition, like other
advanced industrialized nations. A much lower proportion of German respondents
than the global average felt that their organizations had experienced disruption in
the past three years from start-ups or newly created companies (8% versus 20%
average), and the proportion anticipating such disruption in future was also relatively
low. In general, Germans were much less likely than those in BRIC countries to see
big data as an actual or potential disruptor.
Awareness of big data opportunities
Some sectors do seem highly aware of the opportunities, and if these demonstrate
success as a result of big data adoption, others may follow, but overall it is a
mixed picture.
In common with most European respondents, German respondents were less likely
to agree strongly with statements about the importance of big data to organizations
than those in the US, Brazil and China. Germans were less likely than average to
agree strongly that data was a source of business opportunities, though many
acknowledged that decision-makers increasingly require data in real-time.
Implementation approach
Around 58% of respondents said they had implemented or were implementing big
data technology or would do so in the next 12 months compared with an average
of 71%. German companies appeared to lag behind France and the UK (both of
whom had 68% of respondents in these categories) here, as well as behind newer
economies. Respondents were particularly likely to say that their big data agenda is
driven by IT, with business strategy a poor second.
58%of respondents said
they had implemented
or were implementing
big data technology
or would do so in
the next 12 months
compared with an
average of 71%.