Designing a Technology Framework for Gram Udyami, the Next Generation Rural e-Infopreneur

1. The Safran Challenge
Designing a Technology Framework for Gram Udyami, the Next
Generation Rural e-Infopreneur

2. Capgemini Super Techies Show Season 3- Safran Morpho Challenge
Copyright © Capgemini 2014. All Rights Reserved 2
The Facts
 Safran is a leading international high-technology group with three core
businesses: aerospace, defence and security. Operating worldwide, the Group
has 66,300 employees and generated sales of 14.7 billion euros in 2013
 Safran Morpho, with solutions in over 100 countries, is a Global Leader in
Biometric Identification, Secure Documents and Explosive Detection Systems
 Safran Morpho, through its subsidiary, Smart Chip Limited enables some of the
most complex e-Governance, Citizen Outreach, Benefits Disbursement and
Corporate Identity and Business Growth programs in India, including the Aadhaar
program, Rashtriya Swasthya Bima Yojana, Driving License / Registration
Certificate, Biometric Security for all Public Sector Banks and other large identity
programs in the country, serving over 50 million unique Indians every year
 Safran Morpho’s technologies are enabling secure & efficient delivery of services,
including financial inclusion in some of the remotest villages in the country
 With “Rural India” undergoing a fundamental shift in aspirations and needs,
these are increasingly becoming nodes of potentially vibrant marketplace for
services and goods (for both Governmental / Non-Governmental agencies)

3. Capgemini Super Techies Show Season 3- Safran Morpho Challenge
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Background on Challenge
 India, with a population of 1.21 billion is projected to be the world’s most
populous country by 2025
 Over 833.4 million people live in India’s villages – Rural India; quick Facts
 Number of Villages: over 638,000
 Number of Rural Households: over 220 million
 Traditionally, agriculture has formed the backbone of India’s economic
development
 Past forty years have seen thrust on rural reconstruction and development
(changes in land reforms, agriculture, animal husbandry, supplies and
marketing, village industries, rural leadership, village administration,
information management, etc ..)
 Impact of urbanization on villages has increased awareness and appetite for
modern services, goods (Industrial as well as consumer) and information
 While the Rural India is a huge market for many stakeholders, turning this
into a “Connected, National Marketplace” is still not a reality
 A positive development that has happened in India is the creation of a digital
(Biometric) National Identity Database, “Aadhaar”
 Aadhaar backend creates a trust mechanism for authentication, which allows
remote delivery of non-physical products and services, (money, insurance
etc.) - and also enables secure transactions through a "trusted agent"
Sno State No Of Villages
1 Andra Pradesh 28123
2 Arunachal Pradesh 4065
3 Assam 26312
4 Bihar 45098
5 Chhatisgarh 20308
6 Goa 359
7 Gujarat 18539
8 Haryana 6955
9 Himachal Pradesh 20118
10 Jammu & Kashmir 6652
11 Jharkhand 32615
12 Karnataka 29406
13 Kerala 1364
14 Madhya Pradesh 55393
15 Maharashtra 43711
16 Manipur 2391
17 Meghalaya 6026
18 Mizoram 817
19 Nagaland 1317
20 Orissa 51349
21 Punjab 12683
22 Rajasthan 41353
23 Sikkim 452
24 Tamil Nadu 16317
25 Tripura 870
26 Uttarakhand 16826
27 Uttar Pradesh 107452
28 West Bengal 40782
29 Andobar & Nicobar Islands 547
30 Chandigarh 24
31 D & N Haveli 70
32 Diu and Daman 23
33 Delhi 165
34 Lashadweep 24
35 Puducerry 92
Total 638588

4. Capgemini Super Techies Show Season 3- Safran Morpho Challenge
Copyright © Capgemini 2014. All Rights Reserved 4
The Problem
 Each of the Indian villages is a potential source of vital information and a market
place for various types of organizations, including Government Departments,
Industrial / Consumer Goods, Telcos, Banks, Insurance, Commodity Exchanges,
Educational Institutions etc
 Each Indian Village can be viewed as a dual-node: A) As Source of Information
(e.g., weather, crop, seasonal occurences, demand for service / goods, B)
Recipient of Services / Goods)
 On an aggregated basis, both the information collected from the village as well as
the demand generated in the villages can create unprecedented “field
intelligence” and generate aggregated demand of dramatic proportions
 Reaching each village requires on-the-ground presence of a representative; no
one organization with interest in the village can afford a dedicated representative
in each village, along with the necessary field / backend technology investment &
buildup
 Further creating a versatile technology solution which is key to enabling this
market requires strong elements of end-consumer / agent identification, secure
transactions, high performance systems and big data analytics

5. Capgemini Super Techies Show Season 3- Safran Morpho Challenge
Copyright © Capgemini 2014. All Rights Reserved 5
The Challenge Statement
Define the framework of a technology solution including the front-end / last mile
information collection / transaction technology, aggregation and analytics
backbone to create a nationwide network of e-Infopreneur

6. Capgemini Super Techies Show Season 3- Safran Morpho Challenge
Copyright © Capgemini 2014. All Rights Reserved 6
The Challenge Statement - Details
The framework should articulate the following essential elements:
• The type and nature of information which can be collected from the villages
• The type of organizations which will have interest in such a national network along with possible
business model
• Complete technology framework, including the field equipment to be carried by e-Infopreneur and the
essentials of Aggregation Platform
• Leverage Aadhaar Identity Database as a “Trusted Agent” for authentication
The framework should meet the following objectives
• Collect / transmit vital rural information (automatically / manually fed; concepts of Internet of Things
may be leveraged to auto-collect information)
• Secure identification of all individuals and secure transactions, using biometric technology
• Effectively address geographical challenge (monitoring the traceability, auditability and performance
of each participant in the eco-system

7. Capgemini Super Techies Show Season 3- Safran Morpho Challenge
Copyright © Capgemini 2014. All Rights Reserved 7
Important Points to Remember
 The technology solution should be designed within the framework of a financially feasible
business model
 Finalists are encouraged to understand the Rural India to gain an understanding of what
useful information can be collected from the villages, what information can be disseminated,
what service / goods are in demand, which stakeholders may be interested in such villages
 Increased versatility of the solution to capture / disseminate information, aggregate
information / demand and be the platform for transaction will enable our e-Infopreneur to be
leveraged by multiple organizations, thereby improving the economics for both the
organizations and the business potential of the e-Infopreneur
 The technology should not only improve the business viability of the e-Infopreneur but also
provide a platform to automate information exchange as much as possible (e.g. temperature
gauge)
 While the finalists have to freedom to define the economic model for e-Infopreneur, it is our
belief that for the network of e-Infopreneur to be viable, it needs to be funded by upstream
organizations tapping into the aggregation platform
 The aggregation platform supporting the last mile should be a nature which promotes
competition among organizations with similar services / goods, while also allowing for
complete traceability / auditability of each e-Infopreneur within the network
 While the “Challenge” keeps India as the backdrop, the model is ideally replicable across
several countries, particularly the developing world

8. Capgemini Super Techies Show Season 3- Safran Morpho Challenge
Copyright © Capgemini 2014. All Rights Reserved 8
General Pointers
• Time allotted for solution presentation: Teams will be given 20
minutes for a detailed presentation to judges (off-camera) and 3
minutes for a high-level pitch (on-camera)

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