Online Vehicle Buying ... Mobility Solutions ... Smartphone Apps ... Social Media ... Electric Vehicles ... Capgemini’s Cars Online 11/12 study explores these topics – and more – and considers the impact they will have on the automotive industry. The study involves over 8,000 consumers in eight countries (Brazil, China, France, Germany, India, Russia, UK and US).
http://www.capgemini.com/carsonline
Cars Online 11/12: Changing Dynamics Drive New Developments in Technology and Business Models
1. Key Findings Cars Online 11/12: Changing Dynamics Drive New Developments in Technology and Business Models
2. For 13 Years, Capgemini' s Cars Online Annual Study Has Provided Insight for the Automotive Industry Cars Online Europe 1999 Global consumer survey 2001 Unlocking hidden value Creating opportunities for revenue growth Changing consumer trends and buying behavior Global consumer survey 2000 The adaptive automotive enterprise study Driving growth through collaboration Understanding the dynamics of consumer buying behavior Buying behavior in mature and developing markets Smart growth options in volatile conditions Listening to the voice of the consumer Changing dynamics drive new developments Global recession Emerging markets eBust / downturn Early recovery Internet hype Climate debate Growth agenda Web 2.0 Financial crisis Cars Online is a leading source of information about consumer trends and vehicle buying behavior
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5. Use of the Web Expands: Researching Vehicles Source: Capgemini Internet is Dominant Research Tool (% of consumers saying they use the Internet as an information source during the vehicle buying process) 1
6. Use of the Web Expands: Online Buying (Vehicles) Source: Capgemini Likelihood to Purchase Vehicle Over the Internet (% saying likely/very likely) 1
7. Source: Capgemini Parts and Accessories Likely to Purchase Over the Internet (% saying likely/very likely) 1 Use of the Web Expands: Online Buying (Parts/Accessories)
8. Use of the Web Expands: Social Media Multiple responses allowed Source: Capgemini Use of Social Media and Other Online Tools (% saying) 1
9. The Influence of Social Media on Buying Decisions Multiple responses allowed Source: Capgemini Influence of Positive and Negative Comments on Buying Decisions (% saying likely/very likely to buy based on positive comments; % saying likely/very likely not to buy based on negative comments) 2
10. Source: Capgemini 2 The Influence of Social Media: User-Generated Content Importance of User-Generated Content on Dealer and Brand Sites Grows (% saying important/very important)
11. Smartphone Apps: New Channel for Consumer Interaction Source: Capgemini Most Useful Mobile/Smartphone Applications (% saying) 3
12. Aftersales Servicing Grows in Importance Source: Capgemini The Influence of Service Contracts on Future Purchases (% saying) For those service contracts that are important to you, would having them available to you make you more likely to purchase a vehicle from that car manufacturer/dealer? 4
13. Interest in Alternative Buying Options Increases Source: Capgemini Likelihood to Consider Alternative Buying Approaches (% saying likely/very likely) 5
14. Demand for New Vehicles Grows in Mature Markets Source: Capgemini Intention to Acquire New vs. Used Vehicle (% saying) 6
15. Developing Markets More Demanding About Dealerships Source: Capgemini Willingness to Travel to a Dealership (% saying) 7
16. Source: Capgemini Required Speed of Response from Manufacturer/Dealer to Consumer Query – Less than 4 Hours (% saying) Developing Markets More Demanding About Dealerships 7
17. Buying Cycle Continues to Shrink, Especially Dealer Visits Source: Capgemini Vehicle Buying Cycle Continues to Shrink (% saying) 8