Change of Paradigm: River of Information instead of data warehousing § New and vast data streams: Offering potential for organisations to outperform their peers § Changing the flow: Why IT needs to stop pushing back against local business views and start enabling them § Retrospective to Predictive: Shifting BI from retrospective analysis to delivering insight at the point of action § New thinking: Enabling an entirely new way to drive value from the information river but it demands new thinking and new skills

1. Changing the Paradigm
Rivers of Information instead of data warehousing
Paul Nannetti - Capgemini

2. Physical Warehousing
Every item is carefully categorized
and stored in a specific location in
rows and aisles in a sophisticated
“put-away” strategy
BIM
Changing the Paradigm
Copyright © 2014 Capgemini. All rights reserved.
2

3. Today’s Online Retailers
The supply of goods from thousands
of vendors to millions of customers
BIM
Changing the Paradigm
Copyright © 2014 Capgemini. All rights reserved.
3

4. Big Data is not all about Facebook and Twitter
“The Internet of things”:
50 billion devices will be
connected to the internet
by 2020
BIM
Changing the Paradigm
Copyright © 2014 Capgemini. All rights reserved.
4

5. Over 40% of the companies that were in the
fortune 500 in 2000 were not there in 2010
BIM
Changing the Paradigm
Copyright © 2014 Capgemini. All rights reserved.
5

6. Changing the flow
Why IT needs to stop pushing
back against local business
views and start enabling them
BIM
Changing the Paradigm
Copyright © 2014 Capgemini. All rights reserved.
6

7. Traditional DW approaches satisfy corporate needs but leave
most users without the information they need
9 out of 10 said that
they would have made better
decisions in the past 3 years if
they’d had all the relevant
information
9 out of 10
Source: 2012 survey of 600 business leaders conducted
along with Economic Intelligence Unit
BIM
Changing the Paradigm
Copyright © 2014 Capgemini. All rights reserved.
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8. What do we mean by big data technologies?
The 3Vs – big data enables a whole new approach
 Volume: Exponential as
•
More and more devices and
•
Each device generates more and
more data
1011
0011101
01001101
10101100
1011
PB
01
110
1 0
01
1 0
010
about structured / unstructured
• This is about an interconnected
world with multiple partners
• And so working with no or lowmodeled data
Volume
 Variety: This is not only
Hadoop
Real-time
Applications
TB
Data warehouses
 Velocity: This is not about
Event
processing
tools
In-memory
databases
GB
technical speed
•
This is about data value
•
Data value decreases every minute
Hour
Min
Sec
SubSec
Response time
BIM
Changing the Paradigm
Copyright © 2014 Capgemini. All rights reserved.
8

9. The cost of storage is making it practical to store “everything”
Traditional
Database
technology
$ 30,000 / TB
Traditional
Data
Warehouse
Technology
Dist. File
System
(eg Hadoop)
$ 1,000 / TB
BIG DATA
Technology costs (€)
BIM
Changing the Paradigm
Copyright © 2014 Capgemini. All rights reserved.
9

10. Changing the flow
Enterprise Data Warehouse
Business Data Lake
BIM
Changing the Paradigm
Copyright © 2014 Capgemini. All rights reserved.
10

11. Retrospective to
Predictive: Shifting BI
from retrospective analysis
to delivering insight at the
point of action
BIM
Changing the Paradigm
Copyright © 2014 Capgemini. All rights reserved.
11

12. Traditional approach to Information - KPIs
BIM
Changing the Paradigm
Copyright © 2014 Capgemini. All rights reserved.
12

13. Insight at the point of action
Shipping
partner:
Route data
Recent social
media activity
Success rate for
product in x-sell
scenario
Customer web
profile data
Predictive model
of customer
response
Available
Products
Customer
Sales history
Online
enquiry
Product
selected
Product in transit
– RFID location
Recent call
history:
Sentiment data
Model of
optimum revenue
for replenishment
scenarios
Web
transaction
Up-sell
x-sell
Service B
Success rate from 5% → 20%
Current
performance
of supply
routes
Available
stock
Product A
Stock out
in store
Predictive models based on
big data sources will optimise
decisions process
Sources
indentified
Stores: live sales
performance
Competitor sales
data in locality
from 3rd party
provider
Delivery lead
times
Supply
Source C
Source D
Supply optimized for maximized
sales value / customer satisfaction
BIM
Changing the Paradigm
Copyright © 2014 Capgemini. All rights reserved.
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14. You only need to be a
few % points better than
your competitors
BIM
Changing the Paradigm
Copyright © 2014 Capgemini. All rights reserved.
14

15. Example: Marketing to Physicians for Pharma Companies
$ 90 Billion: Global Pharmaceutical Promotion Spend in 2012*
$19.7 Billion: Pharmaceutical Promotion Spend in 2012 in European Union (EU5)**
 Physicians are key opinion leaders on drug
selection
1-to-1
Physician
interaction
(Detailing)
 Selection of right Opinion Leaders can allow
more effective targeting of marketing funds
Direct to
Customer
 More effective identification of Opinion leaders
can deliver significant ROI
Emerging Trends in European Pharma Market
As Pharmaceutical promotional spends shrink (EU5 -3.6% in 2012 *) and sales force is reduced, effective
identification segmentation and targeting of doctors becomes important
*Source: Cegedim Strategic Data, “2012 Pharmaceutical Promotional Spending: Global Trends”
** EU top 5 = France, Germany, Italy, Spain, United Kingdom
BIM
Changing the Paradigm
Copyright © 2014 Capgemini. All rights reserved.
15

16. Opinion Leader Identification Process
Affiliation
Data
Referral Data of
doctors
PubMed Data for
medical publications;
clinical trials, research
papers, news etc.
Prescriptions Data
Hospitals, Institutes &
Academic Institutes
affiliation Data
Social
Media
Data
Survey
Data
Publicatio
n Data
Referral
Data
Prescriptio
n Data
Pharma blogs, forums
and other social
networking sites
3rd Party Survey Data
Opinion Leaders
Network Influence Score
gives measure of
Influence in the Referral
Network of doctors
Publication Score gives
measure of Influence in
Publication activities
Prescription Score gives
measure of Influence from
drugs’ Prescription
activities
Affiliation Perception
Score gives measure of
perception based on
affiliations to Prestigious
Hospitals & Academic
Institutes
Social Media Score gives
measure of influence in
social media, blogs etc.
BIM
Changing the Paradigm
Copyright © 2014 Capgemini. All rights reserved.
16

17. Capital Markets Banking Example $450m cash released
through real time risk aggregation across several towers
6
2
Configuration
FX
Dashboard
$’00m in released capital
Market Data
Commodities
Security Data
Rates
Credit
Trading Data
Equities
Collateral Data
Other
Settlement Data
Real-time adjustment of Risk
Alert
5
Pricing Model
Risk Model
In memory Compute
Framework
4
In memory object cache
GEMFIRE
3
1
CICI
AVOX
Bloomberg
Persistent Store
Pivotal HD
Counterparty
Data
Thousands of Transactions a second
D&B
BIM
Changing the Paradigm
Copyright © 2014 Capgemini. All rights reserved.
17

18. New thinking: Enabling an
entirely new way to drive value
from the information river but it
demands new thinking and
new skills
BIM
Changing the Paradigm
Copyright © 2014 Capgemini. All rights reserved.
18

19. Multiple internal views – consistently compromised
High Use
LOB mart
LOB mart
LOB mart
LOB mart
EDW
Partial
coverage
Low Use
Transactional systems
Supplier
Web
Sensor
Market
Network
ERP
CRM
PLM
Social Media
BIM
Changing the Paradigm
Copyright © 2014 Capgemini. All rights reserved.
19

20. Enabling all business users
North America
operations
Business driven
Marketing
Campaign for DE
EMEA
Sales
Distill on demand
Business
Data Lake
Transactional systems
Load everything
Web
Sensor
Network
ERP
CRM
PLM
Supplier Social Media
Market
BIM
Changing the Paradigm
Copyright © 2014 Capgemini. All rights reserved.
20

21. “Shifting sands”
In today’s information
landscape new islands
of value are appearing
across company and
sector boundaries
BIM
Changing the Paradigm
Copyright © 2014 Capgemini. All rights reserved.
21

22. Data forensics:
 Provenance
 Legality
 Sensitivity
BIM
Changing the Paradigm
Copyright © 2014 Capgemini. All rights reserved.
22

23. About Capgemini
With more than 130,000 people in 44 countries, Capgemini is one
of the world's foremost providers of consulting, technology and
outsourcing services. The Group reported 2012 global revenues
of EUR 10.3 billion.
Together with its clients, Capgemini creates and delivers
business and technology solutions that fit their needs and drive
the results they want. A deeply multicultural organization,
Capgemini has developed its own way of working, the
Collaborative Business Experience™, and draws on Rightshore®,
its worldwide delivery model.
www.capgemini.com/bim
The information contained in this presentation is proprietary.
© 2014 Capgemini. All rights reserved.
Rightshore® is a trademark belonging to Capgemini.