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CWIN17 Rome / service_design
1.
Service Design Rewarding Digital
User Experience Cristina Juliani Rome, September 28th #CWIN17
2.
Capgemini Week of
Innovation Network 2 Service Design. Rewarding Digital User Experience | September 28th Copyright © 2017 Capgemini. All rights reserved. Service Design | Why
3.
Capgemini Week of
Innovation Network 3 Service Design. Rewarding Digital User Experience | September 28th Copyright © 2017 Capgemini. All rights reserved. Service Design | Why “Brain is shaped by the surrounding world as well as by habits and behaviors.” Lara Boyd, Neuroscientist Associate Professor University of British Columbia Adaptation is part of us. We are all digital users. We are becoming experts of a new universal visual language and habits’ patterns. X, Y or Z?
4.
Service Design. Rewarding
Digital User Experience | September 28th Copyright © 2017 Capgemini. All rights reserved. Service Design | Why Designing “REWARDING” EXPERIENCES can make the difference between losing or successfully engaging, a customer, employee or partner. Good Service Design leads to a long-term relationship and happy USERS BECOME “EVANGELISTS”.
5.
Capgemini Week of
Innovation Network 5 Service Design. Rewarding Digital User Experience | September 28th Copyright © 2017 Capgemini. All rights reserved. Design | Principles by the good old Vitruvius And for digital services … familiar, intuitive, playful, time-saver, gratifying. Again … rewarding! functional & valuable. DRIVES ADOPTION coherent & durable. DRIVES TRUSTWORTHINESS beautiful & attractive. DRIVES DESIRABILITY
6.
Capgemini Week of
Innovation Network 6 Service Design. Rewarding Digital User Experience | September 28th Copyright © 2017 Capgemini. All rights reserved. Service Design | What Design is a human-centered activity. WITH THE USER TEST as soon as possible ideas and prototipes
7.
Capgemini Week of
Innovation Network Copyright © 2017 Capgemini. All rights reserved. Service Design | HOW TOGETHER ITERATIVE AND COLLABORATIVE SET-UP
8.
Capgemini Week of
Innovation Network 8 Service Design. Rewarding Digital User Experience | September 28th Copyright © 2017 Capgemini. All rights reserved. Service Design | The path for a rewarding user experience Research & Analysis Sketching & Zoning Tree Map & Wireframe GUI & Prototype
9.
Capgemini Week of
Innovation Network 9 Service Design. Rewarding Digital User Experience | September 28th Copyright © 2017 Capgemini. All rights reserved. Service Design | Iterations and feedback UX TESTDEV UX TEST DEV
10.
Capgemini Week of
Innovation Network 10 Service Design. Rewarding Digital User Experience | September 28th Copyright © 2017 Capgemini. All rights reserved. The result 5 days to build a functional prototype 40 participants from 3 branches of the military 120 different services represented in a final prototype The experience Simplify a long and tedious procedure and bring peace of mind to our soldiers before combat . French Ministry of Defense | Simplify Bureaucracy with Service Design
11.
Capgemini Week of
Innovation Network 11 Service Design. Rewarding Digital User Experience | September 28th Copyright © 2017 Capgemini. All rights reserved. Interactions made for humans | Steve realised it in 1984
12.
Capgemini Week of
Innovation Network 12 Service Design. Rewarding Digital User Experience | September 28th Copyright © 2017 Capgemini. All rights reserved. Thank You! Phone: +39 345 6012734 cristina.juliani@capgemini.com Cristina Juliani INNOVATION | Digital Experience juliacri Speaker 1 Photo
13.
www.capgemini.com The information contained
in this presentation is proprietary. Copyright © 2017 Capgemini. All rights reserved. Rightshore® is a trademark belonging to Capgemini. About Capgemini With more than 180,000 people in over 40 countries, Capgemini is one of With more than 190,000 people in over 40 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2016 global revenues of EUR 12.5 billion. Together with its clients, Capgemini creates and delivers business, technology and digital solutions that fit their needs, enabling them to achieve innovation and competitiveness. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business Experience™, and draws on Rightshore®, its worldwide delivery model.
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