Drive an Extraordinary Buying Experience

Drive an Extraordinary
Buying Experience
Aurelien Segond
Naresh Khanduri
SAP Hybris Live: Global Summit
Oct 17-19, 2017 | Fira Barcelona Gran Via | Barcelona

Drive an Extraordinary Buying Experience | Aurelien Segond, Naresh Khanduri | October 17-19 | 2017
Copyright © Capgemini 2017. All Rights Reserved.
Seamless commerce for enterprise (B2B)
2
Repetition doesn’t
create memories.
New experiences do.
Brian Chesky,
CEO and Cofounder of Airbnb
 What has changed
 The challenge
 Being digital – what we do to help

What has changed?
3
B2B is operating in a
rapidly changing
environment
Today’s corporate
buyer travels in an
ever-increasing
digitally empowered
and complex
journey.
Audience
Content Consumption
Sales Cycle
RISE of B2B Marketplaces
such as Amazon B2B

The challenge
4
Time for a seamless
commerce experience
Match
B2C Expectations
Overcome
Channel Conflict
Transcend the
transaction
Provide a single source of
truth for the ecosystem

Being Digital – What we Do at
Capgemini to Help?
At Capgemini, we believe that people matter
and that business is about
We help our clients make meaningful
connections with those that bring
purpose to their business
C O N N E C T I O N S
CUSTOMERS, EMPLOYEES, AND PARTNERS.

But first let’s look at what we have learned!
Customer Experience
 Change in UX causes
ripple effect
 Branding and
experience changes can
break responsiveness
System Integration
 Data massaging to be
done at what endpoint.
 Transactions across
Social, SAP Hybris
solutions to SAP Hybris
Cloud for Customer
(C4C)
Processes
 Day to day process
needs to have a right
sequence and process.
 Process to manage
multi-cart, multi
delivery scenarios.
Deployable Package
 Packaging of custom
code seamlessly with
OOTB modules
 The data migration of
products, orders.
6

Connecting the enterprise
to the people who service the purpose
Demand Channels
Call
Center
Store Selling
Channel
Order
Management
Customer
Engagement
eCommerce Intelligent
Commerce
Offers & Insight
Warehouse
Management
Transportation
Management
Fulfillment
Optimization
& Profitability
Demand &
Fulfillment
In-Store
Picking
Stores ForecastWarehouse Transport
Intelligent Sourcing
Intelligent Fulfillment
Omni-Channel
Demand &
Inventory Inputs
Availability,
Forecast
& Cost Inputs
Fulfillment Channels
7

Our Response is seamless commerce for enterprise
Bring clients closer to
their end-users via a
seamless and positive
multi-channel
experience that
enhances brand loyalty
Improve end-customer
context and business
performance through the
intelligent use of real-
time digital decision-
making
Leverage innovation
through our digital
partner ecosystem –
including our relationships
with SAP and SAP Hybris
solutions – as well as
through our own
Intellectual Property (IP)
assets
Drive business growth
with new commercial
and revenue models,
increased business
opportunities and
increased competitive
differentiation
Landing
Page
Dashboard
Preview
Contextual
Shopping
Build
Order
Check
Pricing
Change
Delivery
Check Order
Status
Service
Completion
Standardize Approach
Our solution is built as
standard Hybris “recipe” with
product standards.
Higher Usability Index
Our recipes improve
usability index and
hence NPS.
Well Integrated
Our solution seamlessly
flow transaction through
various SAP systems.
Faster Time to Market
With our prebuilt SAP
transactions reduce TTM
by upto 20%
24
Demo overview – visit Capgemini booth, Hall 8, P18
8

We address channels through systems using SAP Hybris
Commerce
Help drive a better buying experience... Using
standard hybris features
And Bringing our dedicated Seamless commerce
add-ons for enterprise to accelerate and bring
immediate value to your B2B commerce platform.
Catalogue
Mgmt.
Product
Configuration
Promotions &
Rebate
Guided
Buying Selling
Search &
Analytics
Price-Quote
Order
Mgmt. Build an context aware
system that responds
reacts in context with
buyer journey
Contextual
Buying
Experience
Make information
available so that its
easily and
transparently available
to B2B buyer
Simplified
business
information
A business dashboard
that helps B2B buyer
understand everything
at a snapshot
Business
(B2B)
Dashboard
Information flow between
traditional, Modern and
Social systems
Seamless
Flow
Integrated
real time
view
Get information across
systems that makes a B2B
buyer decision making easier
9

Benefits we deliver
10
Strategy
Agility
Develop or accelerate a more
integrated digital presence
across a range of customer
touchpoints, channels and
devices
Simplicity
Scale up online presence
quickly – by product, sector,
geography or all three
Efficiency
Improve customer
fulfillment – and time to
market
Operation
Reduce systems integration
effort via a fully integrated
toolset and pre-built data
mapping to back-end SAP
ERP systems
Simplify data exchange
with external systems
Increase customer
satisfaction through
improved transparency and
overall user experience
Achieve best-in-class
scalability, flexibility and
performance for
high-volume, high-
transaction environments

12
Thank
You

With more than 190,000 people, Capgemini is present in over 40 countries and
celebrates its 50th Anniversary year in 2017. A global leader in consulting, technology
and outsourcing services, the Group reported 2016 global revenues of EUR 12.5 billion.
Together with its clients, Capgemini creates and delivers business, technology and
digital solutions that fit their needs, enabling them to achieve innovation and
competitiveness. A deeply multicultural organization, Capgemini has developed its own
way of working, the Collaborative Business Experience™, and draws on Rightshore®, its
worldwide delivery model.
About Capgemini
Learn more about us at
www.capgemini.com
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