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Drive an Extraordinary Buying Experience

"Drive an Extraordinary Buying Experience" was delivered by Aurelien Segond and Naresh Khanduri at SAP Hybris Live Global Summit on October 17, 2017

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Drive an Extraordinary Buying Experience

  1. 1. Drive an Extraordinary Buying Experience Aurelien Segond Naresh Khanduri SAP Hybris Live: Global Summit Oct 17-19, 2017 | Fira Barcelona Gran Via | Barcelona
  2. 2. Drive an Extraordinary Buying Experience | Aurelien Segond, Naresh Khanduri | October 17-19 | 2017 Copyright © Capgemini 2017. All Rights Reserved. Drive an Extraordinary Buying Experience | Aurelien Segond, Naresh Khanduri | October 17-19 | 2017 Copyright © Capgemini 2017. All Rights Reserved. Seamless commerce for enterprise (B2B) 2 Repetition doesn’t create memories. New experiences do. Brian Chesky, CEO and Cofounder of Airbnb  What has changed  The challenge  Being digital – what we do to help
  3. 3. Drive an Extraordinary Buying Experience | Aurelien Segond, Naresh Khanduri | October 17-19 | 2017 Copyright © Capgemini 2017. All Rights Reserved. Drive an Extraordinary Buying Experience | Aurelien Segond, Naresh Khanduri | October 17-19 | 2017 Copyright © Capgemini 2017. All Rights Reserved. What has changed? 3 B2B is operating in a rapidly changing environment Today’s corporate buyer travels in an ever-increasing digitally empowered and complex journey. Audience Content Consumption Sales Cycle RISE of B2B Marketplaces such as Amazon B2B
  4. 4. Drive an Extraordinary Buying Experience | Aurelien Segond, Naresh Khanduri | October 17-19 | 2017 Copyright © Capgemini 2017. All Rights Reserved. Drive an Extraordinary Buying Experience | Aurelien Segond, Naresh Khanduri | October 17-19 | 2017 Copyright © Capgemini 2017. All Rights Reserved. The challenge 4 Time for a seamless commerce experience Match B2C Expectations Overcome Channel Conflict Transcend the transaction Provide a single source of truth for the ecosystem
  5. 5. Being Digital – What we Do at Capgemini to Help? At Capgemini, we believe that people matter and that business is about We help our clients make meaningful connections with those that bring purpose to their business C O N N E C T I O N S CUSTOMERS, EMPLOYEES, AND PARTNERS.
  6. 6. Drive an Extraordinary Buying Experience | Aurelien Segond, Naresh Khanduri | October 17-19 | 2017 Copyright © Capgemini 2017. All Rights Reserved. Drive an Extraordinary Buying Experience | Aurelien Segond, Naresh Khanduri | October 17-19 | 2017 Copyright © Capgemini 2017. All Rights Reserved. But first let’s look at what we have learned! Customer Experience  Change in UX causes ripple effect  Branding and experience changes can break responsiveness System Integration  Data massaging to be done at what endpoint.  Transactions across Social, SAP Hybris solutions to SAP Hybris Cloud for Customer (C4C) Processes  Day to day process needs to have a right sequence and process.  Process to manage multi-cart, multi delivery scenarios. Deployable Package  Packaging of custom code seamlessly with OOTB modules  The data migration of products, orders. 6
  7. 7. Drive an Extraordinary Buying Experience | Aurelien Segond, Naresh Khanduri | October 17-19 | 2017 Copyright © Capgemini 2017. All Rights Reserved. Drive an Extraordinary Buying Experience | Aurelien Segond, Naresh Khanduri | October 17-19 | 2017 Copyright © Capgemini 2017. All Rights Reserved. Connecting the enterprise to the people who service the purpose Demand Channels Call Center Store Selling Channel Order Management Customer Engagement eCommerce Intelligent Commerce Offers & Insight Warehouse Management Transportation Management Fulfillment Optimization & Profitability Demand & Fulfillment In-Store Picking Stores ForecastWarehouse Transport Intelligent Sourcing Intelligent Fulfillment Omni-Channel Demand & Inventory Inputs Availability, Forecast & Cost Inputs Fulfillment Channels 7
  8. 8. Drive an Extraordinary Buying Experience | Aurelien Segond, Naresh Khanduri | October 17-19 | 2017 Copyright © Capgemini 2017. All Rights Reserved. Drive an Extraordinary Buying Experience | Aurelien Segond, Naresh Khanduri | October 17-19 | 2017 Copyright © Capgemini 2017. All Rights Reserved. Our Response is seamless commerce for enterprise Bring clients closer to their end-users via a seamless and positive multi-channel experience that enhances brand loyalty Improve end-customer context and business performance through the intelligent use of real- time digital decision- making Leverage innovation through our digital partner ecosystem – including our relationships with SAP and SAP Hybris solutions – as well as through our own Intellectual Property (IP) assets Drive business growth with new commercial and revenue models, increased business opportunities and increased competitive differentiation Landing Page Dashboard Preview Contextual Shopping Build Order Check Pricing Change Delivery Check Order Status Service Completion Standardize Approach Our solution is built as standard Hybris “recipe” with product standards. Higher Usability Index Our recipes improve usability index and hence NPS. Well Integrated Our solution seamlessly flow transaction through various SAP systems. Faster Time to Market With our prebuilt SAP transactions reduce TTM by upto 20% 24 Demo overview – visit Capgemini booth, Hall 8, P18 8
  9. 9. Drive an Extraordinary Buying Experience | Aurelien Segond, Naresh Khanduri | October 17-19 | 2017 Copyright © Capgemini 2017. All Rights Reserved. Drive an Extraordinary Buying Experience | Aurelien Segond, Naresh Khanduri | October 17-19 | 2017 Copyright © Capgemini 2017. All Rights Reserved. We address channels through systems using SAP Hybris Commerce Help drive a better buying experience... Using standard hybris features And Bringing our dedicated Seamless commerce add-ons for enterprise to accelerate and bring immediate value to your B2B commerce platform. Catalogue Mgmt. Product Configuration Promotions & Rebate Guided Buying Selling Search & Analytics Price-Quote Order Mgmt. Build an context aware system that responds reacts in context with buyer journey Contextual Buying Experience Make information available so that its easily and transparently available to B2B buyer Simplified business information A business dashboard that helps B2B buyer understand everything at a snapshot Business (B2B) Dashboard Information flow between traditional, Modern and Social systems Seamless Flow Integrated real time view Get information across systems that makes a B2B buyer decision making easier 9
  10. 10. Drive an Extraordinary Buying Experience | Aurelien Segond, Naresh Khanduri | October 17-19 | 2017 Copyright © Capgemini 2017. All Rights Reserved. Drive an Extraordinary Buying Experience | Aurelien Segond, Naresh Khanduri | October 17-19 | 2017 Copyright © Capgemini 2017. All Rights Reserved. Benefits we deliver 10 Strategy Agility Develop or accelerate a more integrated digital presence across a range of customer touchpoints, channels and devices Simplicity Scale up online presence quickly – by product, sector, geography or all three Efficiency Improve customer fulfillment – and time to market Operation Reduce systems integration effort via a fully integrated toolset and pre-built data mapping to back-end SAP ERP systems Simplify data exchange with external systems Increase customer satisfaction through improved transparency and overall user experience Achieve best-in-class scalability, flexibility and performance for high-volume, high- transaction environments
  11. 11. Drive an Extraordinary Buying Experience | Aurelien Segond, Naresh Khanduri | October 17-19 | 2017 Copyright © Capgemini 2017. All Rights Reserved. Drive an Extraordinary Buying Experience | Aurelien Segond, Naresh Khanduri | October 17-19 | 2017 Copyright © Capgemini 2017. All Rights Reserved. 12 Thank You
  12. 12. With more than 190,000 people, Capgemini is present in over 40 countries and celebrates its 50th Anniversary year in 2017. A global leader in consulting, technology and outsourcing services, the Group reported 2016 global revenues of EUR 12.5 billion. Together with its clients, Capgemini creates and delivers business, technology and digital solutions that fit their needs, enabling them to achieve innovation and competitiveness. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business Experience™, and draws on Rightshore®, its worldwide delivery model. About Capgemini Learn more about us at www.capgemini.com This message contains information that may be privileged or confidential and is the property of the Capgemini Group. Copyright © 2017 Capgemini. All rights reserved. Rightshore® is a trademark belonging to Capgemini. This message is intended only for the person to whom it is addressed. If you are not the intended recipient, you are not authorized to read, print, retain, copy, disseminate, distribute, or use this message or any part thereof. If you receive this message in error, please notify the sender immediately and delete all copies of this message.

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