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Insights into Action – recent examples leveraging big data in the automotive industry

In 2014 many OEMs started to use the latest big data technologies to leverage customer and vehicle data, together with information available through other channels. Nick Gill, Chair of Capgemini’s global automotive council, will highlight some of the leading examples of work done in the industry, and the results achieved to date.

Presented at EMC World 2015 by Nick Gill.

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Insights into Action – recent examples leveraging big data in the automotive industry

  1. 1. Presentation to EMCWorld 5th May 2015 Nick Gill Chairman, Global Automotive Council
  2. 2. 2AutomotiveConnect – Driving Digital | January 15, 2015 The automotive industry is booming, but also facing significant disruptive change Martin Winterkorn, VW Our sector faces a disruptive change... those who are not willing to change will not exist in the future Ian Robertson, BMW Michael Gorriz, Daimler The Auto industry will see more change in the next five years than in the previous 100 years We are very close to a radical change in our industry Andy Palmer, Aston Martin We are on the cusp of one of the most radical changes in the way that you buy cars in 125 years Earl Hesterberg, GroupOne Our USP is having the best systems, processes and data in the industry The fun has just started Warren Buffet, Berkshire Hathaway Automotive (On the purchase of Van Tuyl Group)
  3. 3. 3AutomotiveConnect – Driving Digital | January 15, 2015 The automotive world of the future
  4. 4. 4AutomotiveConnect – Driving Digital | April 2015 Capgemini sees three areas driving customer management in the automotive industry Interest Purchase Ownership Repurchase CONNECTED CUSTOMER Putting the customer at the centre of your company CONNECTED VEHICLE Making the vehicle a node on the network CONNECTED INSIGHTS Transforming data into competitive advantage “We want to listen to the consumer and learn.” Dieter Zetsche, Daimler “We need to work with companies from outside the sector.” Sergey Brin, Google “Data is the new currency for our industry.” Luca de Meo, Audi
  5. 5. 5AutomotiveConnect – Driving Digital | April 2015 Connected Customer: Our assets show our capability to shape the change together with the OEM !  Put the customer at the center !  Make the customer unique !  Focus on governance, not technology !  3D technology !  Excellent buying experience !  System integration !  Augmented reality !  Individualized information !  Ownership experience !  Central hub for information !  OEM service integration !  Cloud based !  Survey in order to get end customer’s expectation of mobility services !  OEM relevant results extracted !  Supporting Cars Online with focus on the challenges and barriers to online sales !  Looking at ways of making it work !  Enhance after-sales experience !  Workbench integration !  Improve service quality !  Up-selling and cross-selling Customer Data Management Customer View on Mobility Services Automotive Online Sales Lead Management Best Practice Virtual Showroom AR Owner's Manual Customer Portal Service Inspection IgniteEnvision !  Increase new vehicle sales !  Increase dealer revenue !  Potential cost savings associated with third-party leads POC POV !  How to mobilize the company around the consumer !  How to break down the internal silos !  Governance, organization Connected Customer
  6. 6. 6AutomotiveConnect – Driving Digital | April 2015 Connected Vehicle: Our assets are demonstrating innovative and state of the art solutions V2V Communication Location-Based Services Fleet Mgt – Driver Mgt Real-time Service Care Ignite Chris Bob MQTT Server Connected Service Exp. Fleet Mgt – Temp Control Clickable Demo CybersecurityConnected Vehicle
  7. 7. 7AutomotiveConnect – Driving Digital | April 2015 Connected Insights: Our Connected Insights assets allow the rapid generation and evaluation of innovative ideas for OEM headquarters, importers and dealers Ignite Micro Targeting Loyalty Prediction Renewal Prediction Price Optimization Social Insights Envision Automotive Insights Lab Warranty Prediction Sales Forecasting Connected Insights Social Insight into Action Price Transparancy Analytics Service Unit
  8. 8. 8AutomotiveConnect – Driving Digital | April 2015 Connected Insights: We have proven that Connected Insights delivers tangible results Pricing & Demand & Warranty prediction !  Proven cases of 7 times more effective targeting !  Over 20% increase in average revenue per campaign, with 10% cost reduction Profiling & Targeting !  Improved stock replenishment due to more robustly predicted demand on vehicle model, parts and geographical level !  Improved warranty claims prediction accuracy by >100% Pricing & Demand & Warranty Prediction !  Success rate of identifying customers to repurchase increased by > 300% !  About 2-3 times more conversion due to up-sell and cross-sell analytical models !  Decrease in churn rate by 15-30% Renewal & Loyalty Ignite
  9. 9. 9AutomotiveConnect – Driving Digital | January 30, 2015 Connected Insights: Our Analytics Lab will allow global access to use case demos and client bespoke service delivery and accommodate a Capgemini Automotive Data Hub Automotive Data Hub Use Cases Demo Area Global Access Restricted Access Private Data Areas (on premise, local or regional) Social Car CommunityDigital Automotive Markets Commercial Data Providers Feed back engagement data and benchmarks (masked) Design / Build / Run Client 2 Platform-as-a-Service self-provisioning Virtualized converged infrastructured Elastic big data analytics environment Client 1 Client 3 Micro Targeting Social Insights Sales Forecasting Price Optimization Warranty Prediction Renewal Prediction Loyalty Prediction Automotive Insights Lab Connected Insights PoV
  10. 10. The information contained in this presentation is proprietary. Copyright © 2015 Capgemini. All rights reserved. Rightshore® is a trademark belonging to Capgemini. About Capgemini With almost 140,000 people in over 40 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2013 global revenues of EUR 10.1 billion. Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business Experience™, and draws on Rightshore®, its worldwide delivery model. Learn more about us at