Digital technologies are altering the very fabric of the traditional healthcare delivery model. Consumers are actively embracing digital tools to take charge of their health. Social media and mobile platforms are becoming increasingly important channels for consumers. Such developments are driving leading device vendors, such as Apple and Samsung, into the digital health tracking market. So, where do these developments leave the traditional healthcare industry? Is the healthcare industry responding to new digital opportunities? Are the industry and the current healthcare delivery model adapting to changing consumer needs rapidly enough? Read our paper to know the results of our global digital readiness survey of major healthcare players.

1. Is the Healthcare Industry Digitally Fit?
Our Survey Findings
Consumers are taking charge of
their health using digital tools
search for health
information on social
media channels
45%
A comparison of Healthcare Providers
Use of Social Media Channels
use social media to
offer services to
customers
Use of Mobile Channels
Use of Digital Technologies to Personalize Care
Approach to Digital Transformation
63% have automated
core processes
31%
have automated
core processes
31%
33%
79%
84%
Establish a Transformation Roadmap and
Governance Model to Drive Digital Initiatives
Promote Internal Collaboration and Knowledge
Sharing to Drive Internal Engagement
Sources:
1. National Research Corporation, “Consumers Going Digital With Their Healthcare Experiences Means Providers Must Step It Up”, March 2014
2. BusinessInsider, “10 Ways Mobile Is Transforming Health Care”, June 2014
3. Capgemini Consulting Analysis
Reach out: Interested in reading the full report?
Head to http://www.capgemini-consulting.com/digital-healthcare-survey
Follow us on Twitter @capgeminiconsul or email dtri.in@capgemini.com
#digitaltransformation
use social media to
offer services to
customers
use mobile channels to
offer services to customers
use mobile channels to
offer services to customers
use digital
technologies
to personalize care
use digital
technologies
to personalize care
share a common vision towards
digital transformation across senior
management
share a common vision towards
digital transformation across senior
management
allocate adequate funding to
digital transformation
allocate adequate funding to
digital transformation
have an integrated
view of customer
data
have an integrated
view of customer
data
invest in building digital
skills
invest in building digital
skills
58% 18%
63% 13%
47% 21%
84% 36%
How Can Healthcare Providers
Move Up the Digital Curve?
Define a Vision and Secure
Top-Management Buy-in
Define transformation goals
based on patient needs
Assess existing digital initiatives,
processes, systems and digital skill levels
Build a digital communication backbone
through online training and knowledge
sharing platforms
Invest in training programs and
hire experienced digital professionals
Streamline operations and develop a
single source of truth for customer,
operations and financial data
28%
4 million
mobile health app
downloads occur/ day
Only 33% of healthcare providers are digitally mature
Digitally Mature
Healthcare Providers
Non-Digitally Mature
Healthcare Providers
by Digital Maturity
Process Digitization
Integrated Views of Data
Investments in Digital Skills
84%
Identify quick wins and
long-term digital initiatives
Set up a dedicated
Digital Services Unit (DSU)
Leverage early-adopters of digital to help
evangelize digital technologies internally
Prioritize Skill Development and Operational
Excellence for a Sustained Digital Advantage