In this keynote Maggie will be sharing insights from Capgemini's research collaboration with the MIT and will highlight how large companies in traditional industries, from finance to manufacturing to pharmaceuticals are using digital to gain strategic advantage. She will also cover the principles and practices that lead to successful digital transformation based on a two-part framework: where to invest in digital capabilities, and how to lead the transformation. About the author: Maggie works with CXOs globally to help them make digital a core part of how they do business and deliver on a profitable customer promise. Previously she was responsible for Global Cloud Sales and Consulting and delivered a number of transformation programs at other consulting and technology service companies. Maggie has significant international experience and is an accomplished keynote speaker around the world.

1. @MaggieBuggie
Stockholm, November 2015
Leading Digital
Turning Technology into Business
Transformation

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Copyright © Capgemini 2015. All Rights Reserved
Leading Digital – Turning Technology into Business Transformation
@ MaggieBuggie November 2015

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Copyright © Capgemini 2015. All Rights Reserved
Leading Digital – Turning Technology into Business Transformation
@ MaggieBuggie November 2015
The DNA of Digital Masters
DigitalCapability
Leadership Capability
The What:
Using digital technology to transform the customer experience,
operational processes and business models
The How:
Successful transformations depend as much
on how firms manage digital transformation than solely on implementing new
technologies

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Copyright © Capgemini 2015. All Rights Reserved
Leading Digital – Turning Technology into Business Transformation
@ MaggieBuggie November 2015
Digital Masters “Win”
Transformation management intensity
Digitalintensity
Fashionistas Digital Masters
Beginners Conservatives
Source: Capgemini Consulting-MIT Analysis – Digital Transformation: A roadmap for billion-dollar organizations (c) 2012
+26%
-11%

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Copyright © Capgemini 2015. All Rights Reserved
Leading Digital – Turning Technology into Business Transformation
@ MaggieBuggie November 2015
The Building Blocks of Digital Capability
Digital has informed and
amplified customer
expectations
Customer Experience Operations Business Model
Customer Understanding
Top Line Growth
Customer Touch Points
Process digitization
Worker enablement
Performance management
Digitally-modified business
New digital business
Digital globalisation
Digital is removing traditional
constraints in operations
Digital business models can
reorder value chains and
create new opportunities

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Copyright © Capgemini 2015. All Rights Reserved
Leading Digital – Turning Technology into Business Transformation
@ MaggieBuggie November 2015
Leadership capabilities turn Digital Investment into Business Advantage
Governance Engagement
VisionTechnology
Create
a shared
transformative
vision of the
digital future
Engage
employees at
scale to make
vision a reality
Establish
strong digital
governance to
steer the course
Fuse IT& business
communities
to build digital skills
& transform
technology
platforms

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Copyright © Capgemini 2015. All Rights Reserved
Leading Digital – Turning Technology into Business Transformation
@ MaggieBuggie November 2015
Digital Masters do things in a Particular way
Design the CX from
the Outside-In
Increase reach
and engagement
with Smart
Investments in
Digital Channels
Put B2C data at the
heart of the experience
Seamlessly Mesh
Physical and Digital
Moments of Truth

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Copyright © Capgemini 2015. All Rights Reserved
Leading Digital – Turning Technology into Business Transformation
@ MaggieBuggie November 2015

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Copyright © Capgemini 2015. All Rights Reserved
Leading Digital – Turning Technology into Business Transformation
@ MaggieBuggie November 2015
A Global Consumer Products Company
Insight
Data
Engagement
CX

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Copyright © Capgemini 2015. All Rights Reserved
Leading Digital – Turning Technology into Business Transformation
@ MaggieBuggie November 2015
Customer is King
Don’t avoid the quants
Outside-in/Inside-out
Why would anyone work for me?
Failure rocks
Future-proof
New bedfellows: Re-brokering CXO relationships
The learning organisation

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Copyright © Capgemini 2015. All Rights Reserved
Leading Digital – Turning Technology into Business Transformation
@ MaggieBuggie November 2015
Maggie Buggie, Vice President
Global Head Digital Sales and Marketing
@maggiebuggie
capgemini.com/dcx

12. The information contained in this presentation is proprietary.
Copyright © 2015 Capgemini. All rights reserved.
Rightshore® is a trademark belonging to Capgemini.
www.capgemini.com
About Capgemini
Now with 180,000 people in over 40 countries, Capgemini is one
of the world's foremost providers of consulting, technology and
outsourcing services. The Group reported 2014 global revenues
of EUR 10.573 billion.
Together with its clients, Capgemini creates and delivers
business, technology and digital solutions that fit their needs,
enabling them to achieve innovation and competitiveness. A
deeply multicultural organization, Capgemini has developed its
own way of working, the Collaborative Business ExperienceTM,
and draws on Rightshore®, its worldwide delivery model.
Learn more about us at www.capgemini.com.