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Machine learning in retail
1.
CW IN CAPGEMINI WEEK OF INNOVATION NETWORKS Machine Learning
in Retail Shailesh Agaskar/Pradeep Koona
2.
Presentation Title |
Author | Date © 2018 Capgemini. All rights reserved. 2Presentation Title | Author | Date © 2018 Capgemini. All rights reserved. Market Basket Analysis Evolution of Retail using ML Which of my products tend to be purchased together? What do other people like this person tend to like/buy/watch? Which other link does a customer navigate to after selecting a item in his shopping basket on a online shopping store?
3.
Presentation Title |
Author | Date © 2018 Capgemini. All rights reserved. 3 ✓ Enhanced Inventory Management ✓ Customer Segmentation ✓ Targeted Marketing ✓ Product Rating and Ranking ✓ Recommender Systems ✓ Dynamic Pricing ✓ Process Automation ✓ Payment Services and Fraud Prevention ✓ Location of new stores ✓ Automated Customer Service ✓ Churn Modeling Applications of Machine Learning in Retail
4.
Presentation Title |
Author | Date © 2018 Capgemini. All rights reserved. 4 Customer Segmentation Recognize similar customers and their tendency to buy certain products. Enhanced Inventory Management Recommender Systems Market Basket Analysis ML Applications in Retail sector Place related items together to encourage sales. Identify under performing fixtures and run promotions. Helps identify which products trend to be purchased together and lift sales.
5.
Presentation Title |
Author | Date © 2018 Capgemini. All rights reserved. 5 Inventory Management using Association Rules Enhanced Inventory Management Iteration 1 { A } , { B } , { C } are frequent and { D } is not frequent. Iteration 2 It considers only { A,B } , { A,C } , { B,C } for evaluation { A,D } , { B,D } , { C,D } are not considered. Iteration 3 It checks if { A , B , C } is not frequent and say { A,C } is not frequent, the Algorithm stops. Specifically designed for mining over transactions in databases Apriori Algorithm Apriori algorithm uses the components like support, confidence and lift to identify the association rules that describe the relationship between customer transactions. Support: It is the percentage of an item that appears in a set of transactions. Confidence: It is the percentage of transactions that contain both X and Y out of all the transactions that contain X Lift: It is a measure of how much more likely one item is to be purchased given another item has already been purchased.
6.
Presentation Title |
Author | Date © 2018 Capgemini. All rights reserved. 6 Groceries transactions set from a super market for 60 days Input Processed transactions are fed to the Machine learning model. Output Item relations are derived from the algorithm. Enhanced Inventory Management – Use Case
7.
Presentation Title |
Author | Date © 2018 Capgemini. All rights reserved. 7Presentation Title | Author | Date © 2018 Capgemini. All rights reserved. 01 02 03 Output Relations advantages to instore management Enhanced Inventory Management Arrangement of Items Related items are displayed together ▪ Encourages sales ▪ Helps customers to pick related items together Sales and Promotions Underperforming fixtures can be identified ▪ Discounts and freebies can be applied ▪ Sales promotions for a particular day or time can be announced. Stock Management Sales forecast for a particular time period is accessed ▪ Take Smart stocking decisions ▪ Avoid procuring few items which don’t belong to the forecast
8.
Presentation Title |
Author | Date © 2018 Capgemini. All rights reserved. 8 Input (Transaction set to Algorithm) Output (Relations identified) Enhanced Inventory Management
9.
Presentation Title |
Author | Date © 2018 Capgemini. All rights reserved. 9 Microsoft’s Azure MLaaS can extend the output of Assosiation rules as a service Recommender systems have proved to drive sales of majority of E-Commerce applications by more than 35% E-Commerce Web applications can encourage sales using Recommender systems Recommender System – Azure ML
10.
Presentation Title |
Author | Date © 2018 Capgemini. All rights reserved. 10Presentation Title | Author | Date © 2018 Capgemini. All rights reserved. Item – to – Item Collaborative Filtering Personalized Notifications Recommender System – Use Case A more specific relationship between two items can be found and this relationship uplifts confidence of another new purchase. Related items if identified and shown at the right time encourage sales and drive additional revenue. Make seasonal and trend based supply decisions simpler. Recommender System in E-Commerce - Microsoft Azure ML Dormant users are activated by sending push notifications. App engagement can be achieved by sending the push notifications at the most suitable time for the customer. A E-commerce application which sells bikes and biking gear online. We identify the relationships between two specific items using Azure Machine Learning – collaborative filtering technique based on past purchasing trends and recommend the related items to the customer before he does a check-out on the active purchases.
11.
Presentation Title |
Author | Date © 2018 Capgemini. All rights reserved. 11 E-commerce Biking gear Application
12.
Presentation Title |
Author | Date © 2018 Capgemini. All rights reserved. 12 Azure ML – MLaaS service
13.
Presentation Title |
Author | Date © 2018 Capgemini. All rights reserved. This message contains information that may be privileged or confidential and is the property of the Capgemini Group. Copyright © 2018 Capgemini. All rights reserved. A global leader in consulting, technology services and digital transformation, Capgemini is at the forefront of innovation to address the entire breadth of clients’ opportunities in the evolving world of cloud, digital and platforms. Building on its strong 50-year heritage and deep industry-specific expertise, Capgemini enables organizations to realize their business ambitions through an array of services from strategy to operations. Capgemini is driven by the conviction that the business value of technology comes from and through people. It is a multicultural company of 200,000 team members in over 40 countries. The Group reported 2017 global revenues of EUR 12.8 billion. About Capgemini Learn more about us at www.capgemini.com
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