Fixar a posicao do titulo – sempre do lado esquerdo.
Sempre que tiver muito texto o coluna deve sempre ser “ narrowed” , se nao fica dificil de ler. Colocar paragrafos no texto.
Linha vertical deve ser mais fina e as pontas NUNCA devem ser arredondadas.
M&S partnering with British Airways to offer customers on short-haul flights the option to purchase a premium food range
Amazon’s purchase of Whole Foods
Tested but failed example – Walmart and Uber/Lyft: In 2016, Walmart announced that it would begin testing grocery delivery in conjunction with Uber and Lyft. Those partnerships have now come to an end. TechCrunch first reported in 2015 about Uber’s plans to launch a merchant delivery system, wherein goods from retailers would be delivered (via the trunk) and Uber users would be transported to their destination simultaneously. The deal with Walmart, alongside rival services like Lyft and Deliv, marked massive progress for this merchant delivery system. But things haven’t panned out long term. “It is incredibly hard to deliver people and packages together,” said one of Reuters’ sources with a delivery company that works with Walmart and has direct knowledge of the matter. “They are two completely different business models.” For Walmart, which is the country’s largest grocer and gets 56 percent revenue from groceries, the partnerships offered a fast solution to expand its online grocery offerings and improve overall revenue from internet shoppers.
Ikea and Task Rabbit providing a solution for pain point of flat pack furniture
Oasis – have fused their ecommerce site, mobile app, and brick-and-mortar stores into a simple shopping experience. Stores have sales associates armed with iPads that are available to give you on-the-spot, accurate, and up-to-date product information. The iPad also acts as a cash register, making it easy for associates to ring you up from anywhere in the store. If it appears that something is out of stock, the staff can instantly place an online order for you to have the item shipped directly to your home.
Halfords replaced its POS system within the retail stores for a mobile and tablet-based solution. In 2018 they received the Retail Technology Award for Best Consumer Experience. Halfords says it knows its customers better since it now has a single view of its customers in both its retail and autocentres businesses. It can now match 59% of transactions to retail customers.
Miss Selfridge’s – e-receipts that ar
Luxury retail chain Neiman Marcus was awarded the 2017 IRT Retailer Innovation Award in Customer Engagement for its dynamic efforts to make the omni-channel experience as seamless as possible. At the center of their philosophy is a strong belief in personalization. Jeff Rosenfeld, VP for Customer Insight and Analytics, gleans:e well designed, can be triggered via paper receipts, and link to social. The email is sent almost in real time.
Tesco (Finland) – automated stock replenishment
Unilever – PDC, internal insights function > in-house, reduced agency spend, democratise data across the organisation, etc.
Coke – another insights centre example
One of core features of Jet.com is the "realtime pricing algorithm", which, according to cofounder Marc Lore, aims to gauge "the true marginal cost of getting that product to [customers]".[24] Items are priced based on their locations in distribution centers. If, for example, a user purchases several items that are all located in the same distribution center, their price would be lower than if they are located in separate centers.
Fixar a posicao do titulo – sempre do lado esquerdo.
Sempre que tiver muito texto o coluna deve sempre ser “ narrowed” , se nao fica dificil de ler. Colocar paragrafos no texto.
Linha vertical deve ser mais fina e as pontas NUNCA devem ser arredondadas.