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Operational Excellence through Digital in
Manufacturing Industries
Executive Summary
Manufacturing companies have historically had an on-off relation with technology. Most have aggressively adopted traditional
technologies such as Enterprise Resource Planning (ERP). However, they have been slow in adopting recent digital technologies such
as big data analytics, real-time order confirmation, Web-EDI among others. Moreover, most have adopted technologies to varying
extent creating a connectivity gap in their operations. We believe digital technologies will help manufacturing companies in eliminating
this gap. Our research and project experience indicate that by adopting digital tools, manufacturing companies can cut costs by as
much as 30% by enabling savings on capital costs, labor field force among other key cost elements.
The first area where digital technologies can have significant impact is on manufacturing operations. Most manufacturers still rely on
traditional and outdated models of planning. By migrating to advanced planning systems, and using digital technologies, they can gain
greater visibility into their manufacturing operations. LG Display integrated seven different planning and execution systems to gain a
unified process data view of its global plants.
Supply chain visibility is a key item on the agenda of Supply Chain Management (SCM) professionals. Over the years, SCM has seen
deployment of multiple disparate digital tools, creating a siloed system that distorts end-to-end visibility. Digital tools can help bridge
these connectivity gaps. Levi Strauss & Co. reduced manual tracking and tracing of inbound shipments by 98% by implementing a
supply chain visibility platform supporting ASN (Advanced Shipping Notification).
Digital tools aid the service function in overcoming information paucity, enabling effective scheduling, providing multifunctional tools to
field technicians and driving the overall productivity of service operations. Kinetico, a manufacturer of water treatment systems, cut its
service resolution time into half, after deploying a cloud-based service management solution.
We believe digital technologies can help manufacturing organizations achieve excellence in manufacturing operations. However, this
requires a structured approach involving, among other steps, a maturity assessment, prioritization of digital initiatives and setting up
of a digital operating process model. Manufacturers should also consider lessons learnt from the earlier generation of technology
deployments and stay away from taking a silo-based approach.

2
Manufacturing Companies Do Not Fully
Leverage Digital Technologies
Manufacturing
companies
have
traditionally been early adopters of
selected technology such as ERP and
Production Planning systems. For
instance, a survey among 170 global
manufacturers reported that 92% of
them had implemented an ERP systemi.
Manufacturers also have systems in place
that are able to support the management
and control of internal material flow. Most
warehouses are managed automatically
and machines are controlled by CNC1 or
DNC2 software. However, the challenge
is that most of these initiatives have been
implemented in silos. Different processes
have been made digital at different times

and to varying extent. Consequently,
most manufacturing companies have
not achieved a complete integration of
information flow along the operations
process.
Compared to older technologies such as
ERP, manufacturing companies have been
quite slow to adopt more recent digital
technologies. Our research with the MIT
Center for Digital Business showed that
only 12% of manufacturing companies
are truly leveraging the power of digital
technologies – we call these companies
Digiratis3. This compares unfavorably
to other industries such as banking,

insurance and telecom where over 30%
of companies are Digiratis. As an overall
industry,
manufacturing
companies
collectively fall in the “Beginners” category
(see Figure 1).

The manufacturing
industry is a ‘Beginner’ in
digital maturity.

Figure 1: Digital Maturity by Industry, 2012

Fashionistas
Travel and
hospitality

Digirati
Telecom

Digital Intensity

High Technology

Retail
Pharmaceuticals

Digital intensity measures how advanced digital initiatives are
within an organization. This includes investments in customer
experience, operational processes, business model transformation,
as well as digital capabilities.

Banking

Consumer
Packaged Goods
Insurance
Transformation management intensity measures senior executives’
capability to drive change throughout the organization. This
includes creating and communicating a clear vision, establishing
governance mechanisms, facilitating cross-silo coordination, and
building a digital-ready culture.

Utilities
Manufacturing
Beginners

Conservatives

Transformation Management Intensity
Source: Capgemini Consulting – MIT Center for Digital Business research, 2012

1 	 CNC = Computerized Numerical Control
2 	 DNC = Distributed Numerical Control
3	 Digiratis are the category of companies that exhibit the highest amount of digital maturity, a combination of digital initiatives and management practices
3
Our research indicates that while
manufacturing companies have invested
in technologies, they have largely done
this in silos. Only 38% of manufacturing
industry executives indicated that
digital initiatives in their company were
coordinated across functions or regions.
Such an approach results in connectivity
gaps where information does not flow
freely across departments and business
units. This hinders achieving operational
excellence. Manufacturing companies
have now begun to recognize this gap.
For instance, a global survey highlighted
that 75% of manufacturers considered
improving internal cross-departmental
systems, and process collaboration
and integration as their top strategic
prioritiesii.

4

Most manufacturing companies today
are still in the early stages of their digital
transformation journey. They are not
leveraging the significant benefits that
digital technologies can bring in driving
operational excellence.
In this paper, we take a look at how
digitization will help manufacturing
companies in the key three main process
domains of manufacturing operations,
supply chain and service maintenance.
For each of these areas, we assess
how manufacturers can minimize the
connectivity gap. We conclude the paper
with an actionable roadmap on how to
achieve operational excellence using
digital transformation.

Only 38% of
manufacturing industry
executives indicated
that digital initiatives
in their company were
coordinated across
functions or regions.
Digital Technologies Enable Operational
Excellence in Manufacturing Operations
When it comes to key aspects of
operations, most manufacturers still rely
on outdated models of planning, systems
that offer poor visibility and involve
excessive human intervention leading to
suboptimal results.

Lack of Integration between
planning and execution
impedes operations
Materials Requirements Planning (MRP)
is a key part of operations management
and
inventory
control
in
most
manufacturing operations. MRP systems
ensure that materials are available for
production while maintaining the lowest
possible material and product levels
in store. They are also responsible for
purchasing and manufacturing activities
and for planning delivery schedules.
However, manufacturers continue to
rely on traditional methods of operations
execution. It is estimated that more than
70% of manufacturers still use ‘Infinite
Planning’ methods through MRP systems
to schedule their production programiii.
Such ‘Infinite Planning’ methods forecast
potential future capacity without taking
into consideration the actual capacity
constraints of each individual work
stream. Instead, they assume an infinite
capacity, which results in machine
overload and unrealistic delivery dates.
This causes split of production orders,
inventory carrying and change-over costs.
As a result, frequent manual adjustments
on shop floor control level need to be
done to improve deviations in production.
The unnecessary manual work impedes
automation and overall productivity, and
adds waste to the system.

Digital Tools Afford Greater
Visibility
Digital integrated production planning
and shop floor control improve visibility
into production progress and material
availability. These tools help in avoiding
activities with limited value-add such
as searching for material, counting and

troubleshooting, and manual data entry
tasks. Consideration of current production
capacity enables organizations to prevent
outcomes such as unreasonable delivery
dates. Finite planning and execution tools
take existing capacity into account, unlike
infinite planning that assumes unlimited
capacity. In combination with realtime confirmation and current machine
status information, resource overload
situations can be avoided resulting in a
feasible production order plan that would
eliminate manual intervention. Reliable
and real time order confirmation can be
enabled by machines connected to the
ERP and integrated with customer order
management system. This will enable
companies to give their customers
realistic order confirmations leading to
increased customer satisfaction.

LG Display integrated
7 different systems and
created a unified process
data view resulting in
better decision-making.

By integrating information flow during all
steps of operations, the visibility required
to properly manage these end-to-end
processes can be achieved. Consider
the case of LG Display. It is a leading
global manufacturer of LCD panels.
The company had been using disparate
Manufacturing Execution Systems (MES)
in each of its plants. They were facing
challenges with data standardization,
standards of production information
and hardware profiles. They wanted to
integrate all of the MES with their existing
ERP in order to make their business
systems real-time. They also wanted to
consolidate decision-making systems
by processing and displaying real-time
information through ERP. The company
integrated multiple areas of its IT systems

including Enterprise Resource Planning
(ERP), Master Data Management (MDM),
Element Management System (EMS),
Manufacturing Execution System (MES),
Supply Chain Management (SCM) and
dataware house (MDW, EDW). Post the
deployment, the company was able to
have a unified process data view of 9
overseas offices of LG Display. Through
data standardization and process
re-establishment,
systematic
data
connection and integration between
European, Korean, and foreign offices
was made possible, resulting in better
decision-makingiv.

Digital Technologies
Cut Down on Delays
by Eliminating Human
Intervention
Connecting an Advanced ERP system
with a machine control system allows
for direct transfer of production orders to
the machine. Alternately, the production
orders can be transferred to digital
devices, which display them to the
shop floor control team. This eliminates
manual
tasks
and
automatically
directs information flow to the target
destination. The connectivity between
ERP and operations execution system
also introduces more transparency and
visibility into material availability (see
Figure 2).

5
Figure 2: Integrated Digital Manufacturing Operations

MRP

Manual System

ERP

Sales

Order
Management

Production
Planner

Production
Scheduler

Shop Floor
Controller

Operator

Machine

Operator

Supervisor

Digitized System

ERP

ERP

Sales

Order Management

Source: Capgemini Consulting Analysis

6

APS

Production Planner

APS

Production Scheduler

APS

Mobile device

Shop Floor Controller

Operator

MCS

Machine
Flow of Digital Data Simplifies Supply
Chain Management
Supply chain visibility is a key item
on the agenda of Supply Chain
Management
(SCM)
professionals.
Similar to manufacturing operations,
SCM has seen the implementation of
multiple disparate digital tools, which
creates a siloed system and distorts
end-to-end visibility. Indeed, our global
survey found that over 40% of supply
chain executives believed that improving
supply chain visibility could improve their
organization’s competitive advantageV.
There are three major connectivity gaps
related to supply chain management
processes. These include the
ƒƒ point of sales connection and
immediate customer order reactivity,
ƒƒ lack of inventory visibility during
inbound transit, production and
outbound transfer and

of lost sales increases with time delaysVi.
Similarly, production downtime often
occurs when there is no information
regarding delays in the inbound supply
chain. Lack of visibility into stock levels
results in overproduction and inventory
pile-up. Research studies indicate that
over 90% of suppliers incur anywhere
between 0-7% of their sales as additional
costs due to forecast deviationsvii.

Companies can achieve
savings of over 20% in
transport costs by using
end-to-end planning
systems and processes.

ƒƒ absence of integrated supply chain
planning and execution.
These gaps can collectively lead to
process and cost inefficiencies.

40% of supply chain
executives believe
improving supply chain
visibility can result in the
organization gaining a
competitive advantage.

Integrated
digital
tools
perform
information synchronization, inventory
management, order fulfillment, delivery
planning and coordination. These tools
take the guesswork out of operations
and reduce complexity during the
planning process. The coordinated use
of an Advanced Planning System, Point
of Sale data and analytics solutions
ensures reliability of sales projections
and stability of the supply chain. Fully
integrated planning systems that take
into account actual capacity restrictions
help avoid unnecessary production,
troubleshooting and premium freights.

Digital Tools Bridge
Connectivity Gaps

Integrated Business
Planning Drives
Transparency

Multiple sales opportunities are lost due
to the inability to confirm customer orders
quickly and consistently. Academic
research has shown that the magnitude

functions during the planning process.
This leads to greater stability in inputs
across planning and operational
processes. It also helps companies to
be more effective at customer demanddriven production and delivery. We have
observed that reliable planning can
significantly drive down logistics costs
for transportation. Order splits caused by
‘surprises’ in the supply chain typically
lead to additional transportation and
handling efforts. These can be avoided
by using end-to-end planning systems
and processes that provide full visibility
into the supply chain. Companies
that have implemented such systems
have shown that savings up to 20% of
transport costs can be achieved – by
eliminating order split and emergency
freight (often air freight). In the case of
a Swiss manufacturing company, we
found that additional transport required,
caused by late deliveries due to order
split, reduced by 13%. Reliable planning
can also reduce the cost of warehousing
as inventory levels can be optimized.
Moreover, such integrated planning also
ensures that stock levels are optimized
based on forecasted demand that is
derived from historical sales and inputs
from sales teamsviii.

90% of suppliers incur
anywhere between
0-7% of their sales as
additional costs due to
forecast deviations.

Manufacturing companies can increase
the overall level of transparency in
their supply chains by using advanced
planning tools and integrating company

7
Digital Technologies Enable
Effective Management of
Information Flow
Digital technologies can also be used
to manage the information flow from
suppliers to the manufacturing facilities
and further down the value chain to
the customer. This can be achieved
through technologies such as EDI4enabled Advanced Shipping Notification
(ASN)5. Similarly, companies can
connect inventory management tools
across transport modes using digital
technologies such as positioning and
navigation systems (see Figure 3).
Take the case of apparel company Levi
Strauss & Co. The company sells its
products through a variety of channels
including retail chains, department
stores and online sites. Managing
inbound logistics for the company was

a complex task as it required interfacing
with hundreds of trading partners
through manufacturing and supply
bases located across Asia, Middle East,
Africa and Latin America. Levi Strauss
& Co. deployed a best-of-breed supply
chain visibility platform to handle their
inbound logistics. A key requirement
was the need for the platform to handle
shipping notifications that came through
EDI. Post the implementation, Levi
Strauss & Co. experienced a positive
impact on the safety stock, improved its
lead times and staff efficiency. They were
able to realize the benefits in less than 18
months as against an initial estimate of
two years. The deployment also enabled
the company to reduce manual tracking
and tracing of inbound shipments by
a significant 98% and calls/emails by
80% as the system provided self help
to usersix.

Levi Strauss & Co.
reduced manual tracking
and tracing of inbound
shipments by 98% by
implementing a supply
chain visibility platform
supporting ASN.

Figure 3: End-to-End Digitally Enabled Supply Chain Model

Market information

Big data analytics

POS data

Digitized Operations Execution

Integrated Business Planning

Source

Demand
Sales forecast

Supply /
Network

APS
Production

Social media listening

Source: Capgemini Consulting Analysis

4 EDI = Electronic Data Interchange
5 	 Advanced Shipping Notification is a notification of pending deliveries and is usually sent in an electronic format

Make

Auto-confirmation

ATP
EDI / Web-EDI, ASN

8

ASN

EDI
Web-EDI

ATP

Deliver
Field Service Becomes More Effective
using Digital Tools
The service and maintenance function
has evolved from being a cost center
to a significant value generator for
manufacturers. A recent survey reported
that 58% of organizations treated
the service function as a profit center
with clear profit and loss objectives in
place. Similarly, 54% of organizations
see service as a means to rise above
competitive pressures from other
manufacturing or service organizationsx.
However, controlling activities in the
service and maintenance function
presents a challenge, particularly with
increasing number of outsourced service
partners. Due to this, the end-to-end
control and visibility across the function
decreases resulting in suboptimal aftersales performance. The service function
is plagued by several key challenges,
which can be overcome with effective
use of digital technologies.

58% of organizations in a
survey treated the service
function as a profit center
with clear profit and loss
objectives in place.

Digital Tools Help Overcome
Information Paucity
A common challenge across service
functions is the lack of information at
the right place and at the right time. For
instance, missing information on installed
base can result in wrong estimation of
resource calculation for servicing and
efficient call handling. Similarly, multiple
instances of capturing information at call
reception, field service and escalation to
second- and third-level support result in
suboptimal information transfer, which
impacts the service process. In an
integrated digital environment, relevant

information is available by integrating an
ERP/CRM solution where this data is held
centrally. Since all captured information is
stored centrally, it minimizes the chances
that information scarcity and quality will
impact the overall service function.

schedules came down from half a day
to 90 minutes. Supervisors can now use
their smartphones to resolve scheduling
issues on-the-goxii.

Research suggests over
65% of incoming service
requests require a field
visit or a dispatch.

Digital tools help service technicians
improve customer satisfaction levels.
Research carried out with over 220
service and manufacturing organizations
indicated that over 65% of incoming
service requests require a field visit or a
dispatchxiii. For these field technicians,
the ability to be remotely connected
to central databases is critical for
information retrieval. Centrally hosted
tools allow service technicians to reduce
problem resolution time and potentially
increase their billable time by reducing
unnecessary rework.

Diebold, a manufacturer of self-service
transaction systems such as ATMs,
had over 2,200 service technicians
and received over 11,000 service calls
per day in the US alone. The company
faced multiple challenges with efficiently
servicing its customer base, prioritization
of jobs and visibility into field operations.
The company rolled out a scheduling
solution integrating its existing CRM,
logistics, parts management, reporting
and mobility components. Post the
deployment, the company improved the
number of calls per technician by 33%
and also gained greater visibility and
control of the service operationxi.

Digital Tools Enable
Effective Scheduling of
Field Force
Managing field force and assigning
schedules represent a significant
challenge in a manual process. Digital
tools eliminate the guesswork that is
inherent in such manual operations. Take
the case of a fleet operator that maintains
and repairs a fleet of over 4,000 vehicles
with 400 employees. A typical process
involved eight sheets of large paper for
scheduling these employees. After their
move to a digital scheduling solution, the
time a supervisor spent to prepare daily

Digital Technologies
Provide Multifunctional
Tools for Field Technicians

Take the case of McKinley Equipment,
a company that makes warehouse
and loading dock equipment. The
company faced three primary challenges
– converting paper archives to data
streams, creating a more efficient
workflow for its field service technicians
and delivering an enhanced customer
experience. In 2011, it adopted tablets
and a cloud-based CRM and service
solution for its field technicians. The
company has seen a significant rise in
first-call fix rates. With the new solution,
technicians can now directly update
the work ticket, show the customer the
necessary parts on the tablet and get a
signature on the tablet itself to approve
the new parts order. This order can then
be sent from the service solution. The
company experienced a direct increase
of 38% in its service business as a result
of gaining a new account through these
digital toolsxiv.

9
Digital Tools Drive Overall
Productivity of Service
Operations
Manual management of service
organizations typically results in
inefficient operations. Field technicians
are challenged with inefficient knowledge
management and suboptimal quality of
information. They also face challenges
in managing work orders and handling
escalations through manual processes.
Digital tools can significantly impact
overall productivity of service operations
by eliminating many of these manual
challenges.
For instance, Kinetico, a manufacturer
of water treatment systems faced
many similar issues with using manual
spreadsheets that were shared via
email. As the company grew, the

existing manual nature of the process
caused them to miss deadlines with
their customers. Moreover, the process
gave the company little insight or
metrics around its service performance.
It implemented a cloud-based service
management solution that had the
ability to manage work orders, handle
escalations, automate scheduling, and
generate reporting and metric tracking to
overcome these challenges. As a result,
resolution time has been cut in half,
technicians have high visibility into work
orders and save significantly on time.
Post the implementation, technicians are
automatically notified of an open case in
their area and can easily debrief with a
work orderXV.

availability of required spare parts and
consumables, physical transportation
and ensuring efficient remote services
and scheduling of field technicians.
Figure 4 illustrates the integration of
data exchange and information flow in a
digitalized service model.

Kinetico cut its service
resolution time into half,
post the deployment of
a cloud-based service
management solution.

Digital technologies can help integrate
several service and maintenance tasks
such as planning activities, checking

Figure 4: Digital Service Model
Machines

Analytic tools

Knowledge database

Pre-processing

Satellite systems

Phone/remote
solution

Satellite systems

Scheduling

Satellite systems

ERP/CRM

Physical inventory (spare parts)

Seamless information flow
Source: Capgemini Consulting Analysis

10

Data Exchange

Field service/
physical solution

Satellite systems

Post processing

Satellite systems
Digital Tools Can Help Manufacturing Companies Cut Costs by 30%
Digital tools have a very strong impact across the three key areas of manufacturing operations, supply chain management and service. We believe
manufacturing companies can realize significant cost savings while driving delivery reliability, quality and customer satisfaction by deploying digital
initiatives. We summarize a selection of tools and their impact on key success factors in the below charts.

Key Cost and Productivity Benefits from Integrated Digital Manufacturing Processes
Influence on Key Success Factors
Area of Impact

Manufacturing
Operations

Digital Tool/Initiative

Cost of Goods Sold

Capital Cost

Delivery Reliability

Quality of Service

Customer
Satisfaction

Introduction of Finite
Planning

3

3

3

2

2

Real-time Order
Coordination

2

2

3

2

3

-20%

-30%

+25%

+30%

+30%

Potential Improvements, based on
Capgemini Consulting Project Experience

Key Cost and Productivity Benefits from Integrated Digital Supply Chain
Influence on Key Cost Elements
Area of Impact

Digital Tool/Initiative

Labor field force

Labor Supporting
Processes

Inventory Costs

Penalties for Missed
SLAs

POS Data-Big
Data Analytics

2

2

1

1

3

Integrated endto-end Business
Planning

2

2

3

3

3

Real-time Order
Confirmation

3

3

0

4

4

Web-EDI

3

3

0

3

2

Planning-Execution
Integration

Service Operations

Labor call handling

4

3

4

2

1

-5%

-30%

+5%

-20%

-8~-15%

Potential Cost Reduction, based on
Capgemini Consulting Project Experience

Key Cost and Productivity Benefits from Integrated Digital Service Function
Influence on Key Cost Elements
Area of Impact

Digital Tool/Initiative

Labor field force

Labor Supporting
Processes

Inventory Costs

Penalties for Missed
SLAs

Integrated ERP/CRM

3

2

4

1

3

Flexible Satellite
Systems

4

1

1

0

0

Planning and
Scheduling Software

3

4

0

0

2

Knowledge
Database

3

3

0

0

2

Technological
Integration machineservice

2

4

0

0

1

Big Data Analysis
Tools

3

3

0

3

1

Advanced Hardware/
Software for Field
Service

Service Operations

Labor call handling

3

4

2

1

2

-40%

-30%

-25%

-10%

-15%

Potential Cost Reduction, based on
Capgemini Consulting Project Experience

Relative Impact

0	 1	 2	 3	 4

Minimum

Maximum
11
How Can Organizations Achieve Operational
Excellence through Digital Transformation?
The starting point of the digital
transformation journey varies from
one organization to another, mainly
due to different digital footprint and
maturity levels. Across manufacturing,
SCM, service and maintenance, there
are a variety of digital initiatives that
organizations can select. Organizations
need to have a structured approach
when implementing these digital
initiatives (see Figure 5).
First,
manufacturing
companies
should undertake a comprehensive
maturity assessment of where they
stand. This should be done across
the two key dimensions of process
maturity and digital maturity. A Digital

Maturity Assessment (DMA) reveals
the current level of process digitization
compared to the availability of digital
process support options. Performance
maturity assessments add information
about the positioning of a company’s
process maturity and the opportunities
for improvement. This stage helps
companies identify the right starting point
for developing an operational excellence
strategy through process digitization.
Without a clear understanding of the
opportunity and the potential value
for the company the transformation
journey would lack a clear focus and
thus would not progress in the right
direction. A maturity assessment is the
basis for further progress and enables

organizations to decide on a clear go/
no-go based on where they stand.
The second step is to develop a clear
organizational vision and mission that
answers what operational excellence in
the future means to the organization and
why it is good for the organization.
Manufacturing
companies
should
bear in mind that it is more complex to
enhance and adjust existing tools than to
implement new processes and solutions.
As such, it becomes important to
prioritize areas of interest. Consequently,
the next step is to prioritize integration
of digital initiatives according to the
expected operations benefits and level

Figure 5: Digital Transformation Roadmap for Manufacturing Companies

Assess Maturity

Define Vision & Mission

Source: Capgemini Consulting Analysis

12

Prioritize

Define Digital Process
& Architecture

Fix Basics and Lay
Foundation

Implement
of implementation efforts. For instance,
a company that is facing challenges in
sending the right information to its field
technicians should focus on creating a
Web-based knowledge database before
thinking of initiatives such as integrated
ERP/CRM (see Figure 6).

After prioritizing initiatives, organizations
should proceed to create an efficient
process architecture that imbibes
meaningful digital elements. This
architecture should clearly lay out how
a digitized value chain for the company
would work and the steps involved in
getting there.

Figure 6: Digital Initiatives’ Impact on Operational Excellence and
Implementation Effort
High

Web EDI
Knowledge Web
data base

Integrated ERP/CRM
Analytics – machine
monitor

Planning-Execution
integration

Low

Impact on OPEX

Integrated E2E
Conectivity for field
Planning (APS&IBP)
service
Real-time order
Flexible satellite
Real time production
confirmation
systems
confirmation
Field Planning
Machine-Service
scheduling tools
integration
POS data integration
in planning

Implementation Effort

Low
Manufacturing

SCM

Service & Maintenance

High

The next step is to create a strong
foundation for the transformation towards
operational excellence by setting up the
organizational environment, and defining
the digital operating process model and
the relevant IT infrastructure.
And finally, the implementation stage
will involve significant process redesign
and adjustments, training of employees
across levels and deployment of software
solutions that will enable the company to
run with optimized digitized processes.
In summary, digital transformation in
manufacturing processes will drive
operational excellence by enhancing
information flow and eliminate waste
across manufacturing, supply chain
management and service operations.
Manufacturing organizations should
realize that digital technologies offer
them a strong opportunity to efficiently
connect processes and people, and
use information effectively without
connectivity gaps. They should also
consider lessons learnt from the earlier
generation of technology deployments
and stay away from taking a silo-based
approach towards digital technologies.
Instead, the focus needs to be on
leveraging digital technologies to
make information flow fluid and drive
operational excellence.

Source: Capgemini Consulting Analysis

13
References
i	

Aberdeen Research, “ERP in Manufacturing 2012: The Evolving ERP Strategy”,July 2012

ii	

Aberdeen Research, “Supply Chain Visibility: Fostering Security, Resiliency, and Efficiency”, October 2012

iii	

The Association for Operations Management, “Material Requirements Planning in a Demand-Driven World”, October 2011;
Capgemini Consulting analysis

iv	

LG CNS and HP Case Studies on LG Display

v	

Capgemini Consulting, “The 2013 Supply Chain Agenda”, 2012

vi	

JTAER, “Disruptions in Information Flow: A Revenue Costing Supply Chain Dilemma”, January 2008

vii	 VDA Study, 2008
viii	 Capgemini Consulting client
ix	

Aberdeen Group, “Supply Chain Visibility Excellence”, March 2011

x	

Aberdeen Group, “State of Service Management: Outlook for 2013”, January 2013

xi	

Clicksoftware case study

xii	 Public Works Magazine, “On-the-fly field force scheduling”, February 2013
xiii	 Aberdeen Group, “Field Service 2012”, February 2012
xiv	 Search Consumerization, “How iPads and a field service app transformed McKinley Equipment”, April 2013
xv	 ServiceMAX case study

14
Authors
Gunnar Ebner
gunnar.ebner@capgemini.com

Ralph Schneider-Maul
ralph.schneider-maul@capgemini.com

Wolfgang Klade
wolfgang.klade@capgemini.com

Jerome Buvat
jerome.buvat@capgemini.com

Subrahmanyam KVJ
subrahmanyam.kvj@capgemini.com

Digital Transformation
Research Institute
dtri.in@capgemini.com

Central Europe
Dr. Gunnar Ebner

Middle East
Jawad Shaikh

SWEFI
Ulf Jansson

China
Sophia Li

Netherlands
Martijn Holt

United Kingdom
Julian Fielden-Page

France
Jean-Francois Laget

North America
Thomas Wrobleski

India
Anindya S Datta

Spain
Carlos Garcia Santos

For more information contact:

gunnar.ebner@capgemini.com

sophia.li@capgemini.com

jean-francois.laget@capgemini.com

anindya.datta@capgemini.com

jawad.shaikh@capgemini.com

martijn.holt@capgemini.com

ulf.jansson@capgemini.com

julian.fieldenpage@capgemini.com

thomas.wrobleski@capgemini.com

carlos.garcia.s@capgemini.com

About Capgemini and the
Collaborative Business Experience
Capgemini Consulting is the global strategy and transformation
consulting organization of the Capgemini Group, specializing
in advising and supporting enterprises in significant
transformation, from innovative strategy to execution and with
an unstinting focus on results. With the new digital economy
creating significant disruptions and opportunities, our global
team of over 3,600 talented individuals work with leading
companies and governments to master Digital Transformation,
drawing on our understanding of the digital economy and
our leadership in business transformation and organizational
change.

With more than 125,000 people in 44 countries, Capgemini
is one of the world’s foremost providers of consulting,
technology and outsourcing services. The Group reported 2012
global revenues of EUR 10.3 billion. Together with its clients,
Capgemini creates and delivers business and technology
solutions that fi t their needs and drive the results they want. A
deeply multicultural organisation, Capgemini has developed its
own way of working, the Collaborative Business ExperienceTM,
and draws on Rightshore®, its worldwide delivery model.
Learn more about us at www.uk.capgemini.com

Find out more at:
http://www.capgemini-consulting.com/
Rightshore® is a trademark belonging to Capgemini

Capgemini Consulting is the strategy and transformation consulting brand of Capgemini Group. The information contained in this document is proprietary.
© 2013 Capgemini. All rights reserved.

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Operational Excellence through Digital in Manufacturing Industries

  • 1. Operational Excellence through Digital in Manufacturing Industries
  • 2. Executive Summary Manufacturing companies have historically had an on-off relation with technology. Most have aggressively adopted traditional technologies such as Enterprise Resource Planning (ERP). However, they have been slow in adopting recent digital technologies such as big data analytics, real-time order confirmation, Web-EDI among others. Moreover, most have adopted technologies to varying extent creating a connectivity gap in their operations. We believe digital technologies will help manufacturing companies in eliminating this gap. Our research and project experience indicate that by adopting digital tools, manufacturing companies can cut costs by as much as 30% by enabling savings on capital costs, labor field force among other key cost elements. The first area where digital technologies can have significant impact is on manufacturing operations. Most manufacturers still rely on traditional and outdated models of planning. By migrating to advanced planning systems, and using digital technologies, they can gain greater visibility into their manufacturing operations. LG Display integrated seven different planning and execution systems to gain a unified process data view of its global plants. Supply chain visibility is a key item on the agenda of Supply Chain Management (SCM) professionals. Over the years, SCM has seen deployment of multiple disparate digital tools, creating a siloed system that distorts end-to-end visibility. Digital tools can help bridge these connectivity gaps. Levi Strauss & Co. reduced manual tracking and tracing of inbound shipments by 98% by implementing a supply chain visibility platform supporting ASN (Advanced Shipping Notification). Digital tools aid the service function in overcoming information paucity, enabling effective scheduling, providing multifunctional tools to field technicians and driving the overall productivity of service operations. Kinetico, a manufacturer of water treatment systems, cut its service resolution time into half, after deploying a cloud-based service management solution. We believe digital technologies can help manufacturing organizations achieve excellence in manufacturing operations. However, this requires a structured approach involving, among other steps, a maturity assessment, prioritization of digital initiatives and setting up of a digital operating process model. Manufacturers should also consider lessons learnt from the earlier generation of technology deployments and stay away from taking a silo-based approach. 2
  • 3. Manufacturing Companies Do Not Fully Leverage Digital Technologies Manufacturing companies have traditionally been early adopters of selected technology such as ERP and Production Planning systems. For instance, a survey among 170 global manufacturers reported that 92% of them had implemented an ERP systemi. Manufacturers also have systems in place that are able to support the management and control of internal material flow. Most warehouses are managed automatically and machines are controlled by CNC1 or DNC2 software. However, the challenge is that most of these initiatives have been implemented in silos. Different processes have been made digital at different times and to varying extent. Consequently, most manufacturing companies have not achieved a complete integration of information flow along the operations process. Compared to older technologies such as ERP, manufacturing companies have been quite slow to adopt more recent digital technologies. Our research with the MIT Center for Digital Business showed that only 12% of manufacturing companies are truly leveraging the power of digital technologies – we call these companies Digiratis3. This compares unfavorably to other industries such as banking, insurance and telecom where over 30% of companies are Digiratis. As an overall industry, manufacturing companies collectively fall in the “Beginners” category (see Figure 1). The manufacturing industry is a ‘Beginner’ in digital maturity. Figure 1: Digital Maturity by Industry, 2012 Fashionistas Travel and hospitality Digirati Telecom Digital Intensity High Technology Retail Pharmaceuticals Digital intensity measures how advanced digital initiatives are within an organization. This includes investments in customer experience, operational processes, business model transformation, as well as digital capabilities. Banking Consumer Packaged Goods Insurance Transformation management intensity measures senior executives’ capability to drive change throughout the organization. This includes creating and communicating a clear vision, establishing governance mechanisms, facilitating cross-silo coordination, and building a digital-ready culture. Utilities Manufacturing Beginners Conservatives Transformation Management Intensity Source: Capgemini Consulting – MIT Center for Digital Business research, 2012 1 CNC = Computerized Numerical Control 2 DNC = Distributed Numerical Control 3 Digiratis are the category of companies that exhibit the highest amount of digital maturity, a combination of digital initiatives and management practices 3
  • 4. Our research indicates that while manufacturing companies have invested in technologies, they have largely done this in silos. Only 38% of manufacturing industry executives indicated that digital initiatives in their company were coordinated across functions or regions. Such an approach results in connectivity gaps where information does not flow freely across departments and business units. This hinders achieving operational excellence. Manufacturing companies have now begun to recognize this gap. For instance, a global survey highlighted that 75% of manufacturers considered improving internal cross-departmental systems, and process collaboration and integration as their top strategic prioritiesii. 4 Most manufacturing companies today are still in the early stages of their digital transformation journey. They are not leveraging the significant benefits that digital technologies can bring in driving operational excellence. In this paper, we take a look at how digitization will help manufacturing companies in the key three main process domains of manufacturing operations, supply chain and service maintenance. For each of these areas, we assess how manufacturers can minimize the connectivity gap. We conclude the paper with an actionable roadmap on how to achieve operational excellence using digital transformation. Only 38% of manufacturing industry executives indicated that digital initiatives in their company were coordinated across functions or regions.
  • 5. Digital Technologies Enable Operational Excellence in Manufacturing Operations When it comes to key aspects of operations, most manufacturers still rely on outdated models of planning, systems that offer poor visibility and involve excessive human intervention leading to suboptimal results. Lack of Integration between planning and execution impedes operations Materials Requirements Planning (MRP) is a key part of operations management and inventory control in most manufacturing operations. MRP systems ensure that materials are available for production while maintaining the lowest possible material and product levels in store. They are also responsible for purchasing and manufacturing activities and for planning delivery schedules. However, manufacturers continue to rely on traditional methods of operations execution. It is estimated that more than 70% of manufacturers still use ‘Infinite Planning’ methods through MRP systems to schedule their production programiii. Such ‘Infinite Planning’ methods forecast potential future capacity without taking into consideration the actual capacity constraints of each individual work stream. Instead, they assume an infinite capacity, which results in machine overload and unrealistic delivery dates. This causes split of production orders, inventory carrying and change-over costs. As a result, frequent manual adjustments on shop floor control level need to be done to improve deviations in production. The unnecessary manual work impedes automation and overall productivity, and adds waste to the system. Digital Tools Afford Greater Visibility Digital integrated production planning and shop floor control improve visibility into production progress and material availability. These tools help in avoiding activities with limited value-add such as searching for material, counting and troubleshooting, and manual data entry tasks. Consideration of current production capacity enables organizations to prevent outcomes such as unreasonable delivery dates. Finite planning and execution tools take existing capacity into account, unlike infinite planning that assumes unlimited capacity. In combination with realtime confirmation and current machine status information, resource overload situations can be avoided resulting in a feasible production order plan that would eliminate manual intervention. Reliable and real time order confirmation can be enabled by machines connected to the ERP and integrated with customer order management system. This will enable companies to give their customers realistic order confirmations leading to increased customer satisfaction. LG Display integrated 7 different systems and created a unified process data view resulting in better decision-making. By integrating information flow during all steps of operations, the visibility required to properly manage these end-to-end processes can be achieved. Consider the case of LG Display. It is a leading global manufacturer of LCD panels. The company had been using disparate Manufacturing Execution Systems (MES) in each of its plants. They were facing challenges with data standardization, standards of production information and hardware profiles. They wanted to integrate all of the MES with their existing ERP in order to make their business systems real-time. They also wanted to consolidate decision-making systems by processing and displaying real-time information through ERP. The company integrated multiple areas of its IT systems including Enterprise Resource Planning (ERP), Master Data Management (MDM), Element Management System (EMS), Manufacturing Execution System (MES), Supply Chain Management (SCM) and dataware house (MDW, EDW). Post the deployment, the company was able to have a unified process data view of 9 overseas offices of LG Display. Through data standardization and process re-establishment, systematic data connection and integration between European, Korean, and foreign offices was made possible, resulting in better decision-makingiv. Digital Technologies Cut Down on Delays by Eliminating Human Intervention Connecting an Advanced ERP system with a machine control system allows for direct transfer of production orders to the machine. Alternately, the production orders can be transferred to digital devices, which display them to the shop floor control team. This eliminates manual tasks and automatically directs information flow to the target destination. The connectivity between ERP and operations execution system also introduces more transparency and visibility into material availability (see Figure 2). 5
  • 6. Figure 2: Integrated Digital Manufacturing Operations MRP Manual System ERP Sales Order Management Production Planner Production Scheduler Shop Floor Controller Operator Machine Operator Supervisor Digitized System ERP ERP Sales Order Management Source: Capgemini Consulting Analysis 6 APS Production Planner APS Production Scheduler APS Mobile device Shop Floor Controller Operator MCS Machine
  • 7. Flow of Digital Data Simplifies Supply Chain Management Supply chain visibility is a key item on the agenda of Supply Chain Management (SCM) professionals. Similar to manufacturing operations, SCM has seen the implementation of multiple disparate digital tools, which creates a siloed system and distorts end-to-end visibility. Indeed, our global survey found that over 40% of supply chain executives believed that improving supply chain visibility could improve their organization’s competitive advantageV. There are three major connectivity gaps related to supply chain management processes. These include the ƒƒ point of sales connection and immediate customer order reactivity, ƒƒ lack of inventory visibility during inbound transit, production and outbound transfer and of lost sales increases with time delaysVi. Similarly, production downtime often occurs when there is no information regarding delays in the inbound supply chain. Lack of visibility into stock levels results in overproduction and inventory pile-up. Research studies indicate that over 90% of suppliers incur anywhere between 0-7% of their sales as additional costs due to forecast deviationsvii. Companies can achieve savings of over 20% in transport costs by using end-to-end planning systems and processes. ƒƒ absence of integrated supply chain planning and execution. These gaps can collectively lead to process and cost inefficiencies. 40% of supply chain executives believe improving supply chain visibility can result in the organization gaining a competitive advantage. Integrated digital tools perform information synchronization, inventory management, order fulfillment, delivery planning and coordination. These tools take the guesswork out of operations and reduce complexity during the planning process. The coordinated use of an Advanced Planning System, Point of Sale data and analytics solutions ensures reliability of sales projections and stability of the supply chain. Fully integrated planning systems that take into account actual capacity restrictions help avoid unnecessary production, troubleshooting and premium freights. Digital Tools Bridge Connectivity Gaps Integrated Business Planning Drives Transparency Multiple sales opportunities are lost due to the inability to confirm customer orders quickly and consistently. Academic research has shown that the magnitude functions during the planning process. This leads to greater stability in inputs across planning and operational processes. It also helps companies to be more effective at customer demanddriven production and delivery. We have observed that reliable planning can significantly drive down logistics costs for transportation. Order splits caused by ‘surprises’ in the supply chain typically lead to additional transportation and handling efforts. These can be avoided by using end-to-end planning systems and processes that provide full visibility into the supply chain. Companies that have implemented such systems have shown that savings up to 20% of transport costs can be achieved – by eliminating order split and emergency freight (often air freight). In the case of a Swiss manufacturing company, we found that additional transport required, caused by late deliveries due to order split, reduced by 13%. Reliable planning can also reduce the cost of warehousing as inventory levels can be optimized. Moreover, such integrated planning also ensures that stock levels are optimized based on forecasted demand that is derived from historical sales and inputs from sales teamsviii. 90% of suppliers incur anywhere between 0-7% of their sales as additional costs due to forecast deviations. Manufacturing companies can increase the overall level of transparency in their supply chains by using advanced planning tools and integrating company 7
  • 8. Digital Technologies Enable Effective Management of Information Flow Digital technologies can also be used to manage the information flow from suppliers to the manufacturing facilities and further down the value chain to the customer. This can be achieved through technologies such as EDI4enabled Advanced Shipping Notification (ASN)5. Similarly, companies can connect inventory management tools across transport modes using digital technologies such as positioning and navigation systems (see Figure 3). Take the case of apparel company Levi Strauss & Co. The company sells its products through a variety of channels including retail chains, department stores and online sites. Managing inbound logistics for the company was a complex task as it required interfacing with hundreds of trading partners through manufacturing and supply bases located across Asia, Middle East, Africa and Latin America. Levi Strauss & Co. deployed a best-of-breed supply chain visibility platform to handle their inbound logistics. A key requirement was the need for the platform to handle shipping notifications that came through EDI. Post the implementation, Levi Strauss & Co. experienced a positive impact on the safety stock, improved its lead times and staff efficiency. They were able to realize the benefits in less than 18 months as against an initial estimate of two years. The deployment also enabled the company to reduce manual tracking and tracing of inbound shipments by a significant 98% and calls/emails by 80% as the system provided self help to usersix. Levi Strauss & Co. reduced manual tracking and tracing of inbound shipments by 98% by implementing a supply chain visibility platform supporting ASN. Figure 3: End-to-End Digitally Enabled Supply Chain Model Market information Big data analytics POS data Digitized Operations Execution Integrated Business Planning Source Demand Sales forecast Supply / Network APS Production Social media listening Source: Capgemini Consulting Analysis 4 EDI = Electronic Data Interchange 5 Advanced Shipping Notification is a notification of pending deliveries and is usually sent in an electronic format Make Auto-confirmation ATP EDI / Web-EDI, ASN 8 ASN EDI Web-EDI ATP Deliver
  • 9. Field Service Becomes More Effective using Digital Tools The service and maintenance function has evolved from being a cost center to a significant value generator for manufacturers. A recent survey reported that 58% of organizations treated the service function as a profit center with clear profit and loss objectives in place. Similarly, 54% of organizations see service as a means to rise above competitive pressures from other manufacturing or service organizationsx. However, controlling activities in the service and maintenance function presents a challenge, particularly with increasing number of outsourced service partners. Due to this, the end-to-end control and visibility across the function decreases resulting in suboptimal aftersales performance. The service function is plagued by several key challenges, which can be overcome with effective use of digital technologies. 58% of organizations in a survey treated the service function as a profit center with clear profit and loss objectives in place. Digital Tools Help Overcome Information Paucity A common challenge across service functions is the lack of information at the right place and at the right time. For instance, missing information on installed base can result in wrong estimation of resource calculation for servicing and efficient call handling. Similarly, multiple instances of capturing information at call reception, field service and escalation to second- and third-level support result in suboptimal information transfer, which impacts the service process. In an integrated digital environment, relevant information is available by integrating an ERP/CRM solution where this data is held centrally. Since all captured information is stored centrally, it minimizes the chances that information scarcity and quality will impact the overall service function. schedules came down from half a day to 90 minutes. Supervisors can now use their smartphones to resolve scheduling issues on-the-goxii. Research suggests over 65% of incoming service requests require a field visit or a dispatch. Digital tools help service technicians improve customer satisfaction levels. Research carried out with over 220 service and manufacturing organizations indicated that over 65% of incoming service requests require a field visit or a dispatchxiii. For these field technicians, the ability to be remotely connected to central databases is critical for information retrieval. Centrally hosted tools allow service technicians to reduce problem resolution time and potentially increase their billable time by reducing unnecessary rework. Diebold, a manufacturer of self-service transaction systems such as ATMs, had over 2,200 service technicians and received over 11,000 service calls per day in the US alone. The company faced multiple challenges with efficiently servicing its customer base, prioritization of jobs and visibility into field operations. The company rolled out a scheduling solution integrating its existing CRM, logistics, parts management, reporting and mobility components. Post the deployment, the company improved the number of calls per technician by 33% and also gained greater visibility and control of the service operationxi. Digital Tools Enable Effective Scheduling of Field Force Managing field force and assigning schedules represent a significant challenge in a manual process. Digital tools eliminate the guesswork that is inherent in such manual operations. Take the case of a fleet operator that maintains and repairs a fleet of over 4,000 vehicles with 400 employees. A typical process involved eight sheets of large paper for scheduling these employees. After their move to a digital scheduling solution, the time a supervisor spent to prepare daily Digital Technologies Provide Multifunctional Tools for Field Technicians Take the case of McKinley Equipment, a company that makes warehouse and loading dock equipment. The company faced three primary challenges – converting paper archives to data streams, creating a more efficient workflow for its field service technicians and delivering an enhanced customer experience. In 2011, it adopted tablets and a cloud-based CRM and service solution for its field technicians. The company has seen a significant rise in first-call fix rates. With the new solution, technicians can now directly update the work ticket, show the customer the necessary parts on the tablet and get a signature on the tablet itself to approve the new parts order. This order can then be sent from the service solution. The company experienced a direct increase of 38% in its service business as a result of gaining a new account through these digital toolsxiv. 9
  • 10. Digital Tools Drive Overall Productivity of Service Operations Manual management of service organizations typically results in inefficient operations. Field technicians are challenged with inefficient knowledge management and suboptimal quality of information. They also face challenges in managing work orders and handling escalations through manual processes. Digital tools can significantly impact overall productivity of service operations by eliminating many of these manual challenges. For instance, Kinetico, a manufacturer of water treatment systems faced many similar issues with using manual spreadsheets that were shared via email. As the company grew, the existing manual nature of the process caused them to miss deadlines with their customers. Moreover, the process gave the company little insight or metrics around its service performance. It implemented a cloud-based service management solution that had the ability to manage work orders, handle escalations, automate scheduling, and generate reporting and metric tracking to overcome these challenges. As a result, resolution time has been cut in half, technicians have high visibility into work orders and save significantly on time. Post the implementation, technicians are automatically notified of an open case in their area and can easily debrief with a work orderXV. availability of required spare parts and consumables, physical transportation and ensuring efficient remote services and scheduling of field technicians. Figure 4 illustrates the integration of data exchange and information flow in a digitalized service model. Kinetico cut its service resolution time into half, post the deployment of a cloud-based service management solution. Digital technologies can help integrate several service and maintenance tasks such as planning activities, checking Figure 4: Digital Service Model Machines Analytic tools Knowledge database Pre-processing Satellite systems Phone/remote solution Satellite systems Scheduling Satellite systems ERP/CRM Physical inventory (spare parts) Seamless information flow Source: Capgemini Consulting Analysis 10 Data Exchange Field service/ physical solution Satellite systems Post processing Satellite systems
  • 11. Digital Tools Can Help Manufacturing Companies Cut Costs by 30% Digital tools have a very strong impact across the three key areas of manufacturing operations, supply chain management and service. We believe manufacturing companies can realize significant cost savings while driving delivery reliability, quality and customer satisfaction by deploying digital initiatives. We summarize a selection of tools and their impact on key success factors in the below charts. Key Cost and Productivity Benefits from Integrated Digital Manufacturing Processes Influence on Key Success Factors Area of Impact Manufacturing Operations Digital Tool/Initiative Cost of Goods Sold Capital Cost Delivery Reliability Quality of Service Customer Satisfaction Introduction of Finite Planning 3 3 3 2 2 Real-time Order Coordination 2 2 3 2 3 -20% -30% +25% +30% +30% Potential Improvements, based on Capgemini Consulting Project Experience Key Cost and Productivity Benefits from Integrated Digital Supply Chain Influence on Key Cost Elements Area of Impact Digital Tool/Initiative Labor field force Labor Supporting Processes Inventory Costs Penalties for Missed SLAs POS Data-Big Data Analytics 2 2 1 1 3 Integrated endto-end Business Planning 2 2 3 3 3 Real-time Order Confirmation 3 3 0 4 4 Web-EDI 3 3 0 3 2 Planning-Execution Integration Service Operations Labor call handling 4 3 4 2 1 -5% -30% +5% -20% -8~-15% Potential Cost Reduction, based on Capgemini Consulting Project Experience Key Cost and Productivity Benefits from Integrated Digital Service Function Influence on Key Cost Elements Area of Impact Digital Tool/Initiative Labor field force Labor Supporting Processes Inventory Costs Penalties for Missed SLAs Integrated ERP/CRM 3 2 4 1 3 Flexible Satellite Systems 4 1 1 0 0 Planning and Scheduling Software 3 4 0 0 2 Knowledge Database 3 3 0 0 2 Technological Integration machineservice 2 4 0 0 1 Big Data Analysis Tools 3 3 0 3 1 Advanced Hardware/ Software for Field Service Service Operations Labor call handling 3 4 2 1 2 -40% -30% -25% -10% -15% Potential Cost Reduction, based on Capgemini Consulting Project Experience Relative Impact 0 1 2 3 4 Minimum Maximum 11
  • 12. How Can Organizations Achieve Operational Excellence through Digital Transformation? The starting point of the digital transformation journey varies from one organization to another, mainly due to different digital footprint and maturity levels. Across manufacturing, SCM, service and maintenance, there are a variety of digital initiatives that organizations can select. Organizations need to have a structured approach when implementing these digital initiatives (see Figure 5). First, manufacturing companies should undertake a comprehensive maturity assessment of where they stand. This should be done across the two key dimensions of process maturity and digital maturity. A Digital Maturity Assessment (DMA) reveals the current level of process digitization compared to the availability of digital process support options. Performance maturity assessments add information about the positioning of a company’s process maturity and the opportunities for improvement. This stage helps companies identify the right starting point for developing an operational excellence strategy through process digitization. Without a clear understanding of the opportunity and the potential value for the company the transformation journey would lack a clear focus and thus would not progress in the right direction. A maturity assessment is the basis for further progress and enables organizations to decide on a clear go/ no-go based on where they stand. The second step is to develop a clear organizational vision and mission that answers what operational excellence in the future means to the organization and why it is good for the organization. Manufacturing companies should bear in mind that it is more complex to enhance and adjust existing tools than to implement new processes and solutions. As such, it becomes important to prioritize areas of interest. Consequently, the next step is to prioritize integration of digital initiatives according to the expected operations benefits and level Figure 5: Digital Transformation Roadmap for Manufacturing Companies Assess Maturity Define Vision & Mission Source: Capgemini Consulting Analysis 12 Prioritize Define Digital Process & Architecture Fix Basics and Lay Foundation Implement
  • 13. of implementation efforts. For instance, a company that is facing challenges in sending the right information to its field technicians should focus on creating a Web-based knowledge database before thinking of initiatives such as integrated ERP/CRM (see Figure 6). After prioritizing initiatives, organizations should proceed to create an efficient process architecture that imbibes meaningful digital elements. This architecture should clearly lay out how a digitized value chain for the company would work and the steps involved in getting there. Figure 6: Digital Initiatives’ Impact on Operational Excellence and Implementation Effort High Web EDI Knowledge Web data base Integrated ERP/CRM Analytics – machine monitor Planning-Execution integration Low Impact on OPEX Integrated E2E Conectivity for field Planning (APS&IBP) service Real-time order Flexible satellite Real time production confirmation systems confirmation Field Planning Machine-Service scheduling tools integration POS data integration in planning Implementation Effort Low Manufacturing SCM Service & Maintenance High The next step is to create a strong foundation for the transformation towards operational excellence by setting up the organizational environment, and defining the digital operating process model and the relevant IT infrastructure. And finally, the implementation stage will involve significant process redesign and adjustments, training of employees across levels and deployment of software solutions that will enable the company to run with optimized digitized processes. In summary, digital transformation in manufacturing processes will drive operational excellence by enhancing information flow and eliminate waste across manufacturing, supply chain management and service operations. Manufacturing organizations should realize that digital technologies offer them a strong opportunity to efficiently connect processes and people, and use information effectively without connectivity gaps. They should also consider lessons learnt from the earlier generation of technology deployments and stay away from taking a silo-based approach towards digital technologies. Instead, the focus needs to be on leveraging digital technologies to make information flow fluid and drive operational excellence. Source: Capgemini Consulting Analysis 13
  • 14. References i Aberdeen Research, “ERP in Manufacturing 2012: The Evolving ERP Strategy”,July 2012 ii Aberdeen Research, “Supply Chain Visibility: Fostering Security, Resiliency, and Efficiency”, October 2012 iii The Association for Operations Management, “Material Requirements Planning in a Demand-Driven World”, October 2011; Capgemini Consulting analysis iv LG CNS and HP Case Studies on LG Display v Capgemini Consulting, “The 2013 Supply Chain Agenda”, 2012 vi JTAER, “Disruptions in Information Flow: A Revenue Costing Supply Chain Dilemma”, January 2008 vii VDA Study, 2008 viii Capgemini Consulting client ix Aberdeen Group, “Supply Chain Visibility Excellence”, March 2011 x Aberdeen Group, “State of Service Management: Outlook for 2013”, January 2013 xi Clicksoftware case study xii Public Works Magazine, “On-the-fly field force scheduling”, February 2013 xiii Aberdeen Group, “Field Service 2012”, February 2012 xiv Search Consumerization, “How iPads and a field service app transformed McKinley Equipment”, April 2013 xv ServiceMAX case study 14
  • 15. Authors Gunnar Ebner gunnar.ebner@capgemini.com Ralph Schneider-Maul ralph.schneider-maul@capgemini.com Wolfgang Klade wolfgang.klade@capgemini.com Jerome Buvat jerome.buvat@capgemini.com Subrahmanyam KVJ subrahmanyam.kvj@capgemini.com Digital Transformation Research Institute dtri.in@capgemini.com Central Europe Dr. Gunnar Ebner Middle East Jawad Shaikh SWEFI Ulf Jansson China Sophia Li Netherlands Martijn Holt United Kingdom Julian Fielden-Page France Jean-Francois Laget North America Thomas Wrobleski India Anindya S Datta Spain Carlos Garcia Santos For more information contact: gunnar.ebner@capgemini.com sophia.li@capgemini.com jean-francois.laget@capgemini.com anindya.datta@capgemini.com jawad.shaikh@capgemini.com martijn.holt@capgemini.com ulf.jansson@capgemini.com julian.fieldenpage@capgemini.com thomas.wrobleski@capgemini.com carlos.garcia.s@capgemini.com About Capgemini and the Collaborative Business Experience Capgemini Consulting is the global strategy and transformation consulting organization of the Capgemini Group, specializing in advising and supporting enterprises in significant transformation, from innovative strategy to execution and with an unstinting focus on results. With the new digital economy creating significant disruptions and opportunities, our global team of over 3,600 talented individuals work with leading companies and governments to master Digital Transformation, drawing on our understanding of the digital economy and our leadership in business transformation and organizational change. With more than 125,000 people in 44 countries, Capgemini is one of the world’s foremost providers of consulting, technology and outsourcing services. The Group reported 2012 global revenues of EUR 10.3 billion. Together with its clients, Capgemini creates and delivers business and technology solutions that fi t their needs and drive the results they want. A deeply multicultural organisation, Capgemini has developed its own way of working, the Collaborative Business ExperienceTM, and draws on Rightshore®, its worldwide delivery model. Learn more about us at www.uk.capgemini.com Find out more at: http://www.capgemini-consulting.com/ Rightshore® is a trademark belonging to Capgemini Capgemini Consulting is the strategy and transformation consulting brand of Capgemini Group. The information contained in this document is proprietary. © 2013 Capgemini. All rights reserved.