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People Analytics: A Cognitive Approach to HR: How Capgemini Leverages Watson for Recruitment and People Development

People are the number one factor for a company's success, and it is becoming increasingly difficult to recruit and retain a highly-skilled workforce. Today, the speed at which skills change on the job and a lack of context for new skills, makes the task of manually managing competencies and job mappings difficult and expensive to keep pace. But as the need for employees with new skills keeps growing, and social networks are making it easier for companies to poach skilled workers. Learn how organizations can better adapt to evolving business.

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People Analytics: A Cognitive Approach to HR: How Capgemini Leverages Watson for Recruitment and People Development

  1. 1. 2016 WAT-3241 A Cognitive Approach to HR: How Capgemini Leverages Watson for Recruiting and People Development Jennifer Jones, Strategy Consultant, Capgemini Wendy Tandon, Senior Offering Manager, IBM IBM World of Watson October 24-27 | Mandalay Bay, Las Vegas
  2. 2. Copyright © Capgemini 2016. All Rights Reserved A Cognitive Approach to HR | IBM World of Watson | October 24-27 | Mandalay Bay, Las Vegas When you ask somebody for directions and they start using words like “east” & “west” 2 Photo from Jerry Media Instagram Page
  3. 3. Copyright © Capgemini 2016. All Rights Reserved A Cognitive Approach to HR | IBM World of Watson | October 24-27 | Mandalay Bay, Las Vegas 3 Photo from Jerry Media Instagram Page A multi-platform comedy entertainment brand They have been hired by Bud Light, Totinos, and Burger King for meme development Founder, Elliot Tebele LinkedIn profile includes skills for:  Sales  Mobile Devices  Sales Management  Marketing Strategy  New Business Development  Account Management  Social Media Marketing
  4. 4. Copyright © Capgemini 2016. All Rights Reserved A Cognitive Approach to HR | IBM World of Watson | October 24-27 | Mandalay Bay, Las Vegas How do I find a Jerry Media for my Company? SOC-O*NET search for “Meme Developer” 4 When you need a meme developer and the search results include “Biologist” and “Musician” Search for “Understand People” 103 Results Top Matches:  Molecular Biologists  Sales Workers  Receptionists Search for “Popular Culture” 56 Results Top Matches:  Search Marketing Strategists  Instrumental Musicians  Agricultural Technicians
  5. 5. 5 Cognitive HR
  6. 6. Copyright © Capgemini 2016. All Rights Reserved A Cognitive Approach to HR | IBM World of Watson | October 24-27 | Mandalay Bay, Las Vegas Skills are Always Changing. 6 What if cognitive technology could make those skills visible to employers and job seekers alike?
  7. 7. Copyright © Capgemini 2016. All Rights Reserved A Cognitive Approach to HR | IBM World of Watson | October 24-27 | Mandalay Bay, Las Vegas Cognitive HR 7 Today  Resource Intensive to Execute  Self-Assessed Not Evidence-Based  Cannot Respond Quickly to Dynamic Business Environment Tomorrow  Increase Productivity  Evidence-Based Accuracy  Insight into Trending Skills The Skills Gap isn’t just about the mismatch of employees to roles.
  8. 8. Copyright © Capgemini 2016. All Rights Reserved A Cognitive Approach to HR | IBM World of Watson | October 24-27 | Mandalay Bay, Las Vegas Why is cognitive computing relevant to HR? 8 Why is cognitive computing relevant to HR? Over 40% of organizations are limited to basic HR reporting capabilities Less than 16% of companies report the ability to use data to make predictions and take action on future workforce issues Less than 20% of organizations are able to apply predictive analytics to address important people issues Source: “Unlocking the People Equation”, IBM Institute for Business Value, 2014
  9. 9. 9 Skills Management
  10. 10. Copyright © Capgemini 2016. All Rights Reserved A Cognitive Approach to HR | IBM World of Watson | October 24-27 | Mandalay Bay, Las Vegas Cognitive Candyland 10 START Resumes Static Data Data Mapping Job Matching Update Competencies Self- Assessments Manual Calculations Rinse and Repeat FINISH Predictive Analytics Find High Performers Manual Route Predictive Analytics
  11. 11. Copyright © Capgemini 2016. All Rights Reserved A Cognitive Approach to HR | IBM World of Watson | October 24-27 | Mandalay Bay, Las Vegas How cognitive technology can be applied in HR 11 Someone does Meme Development Skills are Automatically Matched to Concepts through Natural Language Processing (e.g., social media, marketing) Skill Updated in Company’s Job Mapping & Competencies Skill Becomes New Standard New Hire Transfers Skill Knowledge to Company Resources
  12. 12. 12 What’s Next
  13. 13. Copyright © Capgemini 2016. All Rights Reserved A Cognitive Approach to HR | IBM World of Watson | October 24-27 | Mandalay Bay, Las Vegas Skill Success Profiles 13 Your Historical Data Our Skill Reference Taxonomy Customer Specific Success Profiles The taxonomy grows organically, and no longer leaves you in a position of updating job details and frameworks just in time to see them already out of date.
  14. 14. Copyright © Capgemini 2016. All Rights Reserved A Cognitive Approach to HR | IBM World of Watson | October 24-27 | Mandalay Bay, Las Vegas Key Takeways 14 ROI  Save time and costs for staffing (reduce the resumes HR needs to review)  Elevate trends to HR before they know about them, over time add more data points to enrich this process further BENEFITS  Machine learning takes away unconscious bias  Provides job context that anyone can leverage WARNING  Don’t relay only on machine learning, still need to apply human judgment
  15. 15. Copyright © Capgemini 2016. All Rights Reserved A Cognitive Approach to HR | IBM World of Watson | October 24-27 | Mandalay Bay, Las Vegas 15 Thank you For more details contact: Jenifer Jones – NA Program manager jennifer.jones@capgemini.com
  16. 16. About Capgemini With more than 180,000 people in over 40 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2015 global revenues of EUR 11.9 billion. Together with its clients, Capgemini creates and delivers business, technology and digital solutions that fit their needs, enabling them to achieve innovation and competitiveness. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business Experience™, and draws on Rightshore®, its worldwide delivery model. www.capgemini.com The information contained in this presentation is proprietary. © 2016 Capgemini. All rights reserved. Rightshore® is a trademark belonging to Capgemini.

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