The presentation describes the aviation reference framework, especially the domain revenue management & pricing including the business, data, application and technology architecture.

1. Reference Architektur Aviation
INFORMATIK 2016
29th of September 2016
Dr. Eldar Sultanow (Capgemini)
Dr. Carsten Brockmann (Capgemini)
Kai Schroeder (Capgemini)
Carsten Breithaupt (Lufthansa)
Public – Company Confidential – Customer Confidential – Sensitive

2. Copyright © Capgemini 2016. All Rights Reserved
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Agenda
 Methodology
 Domain Revenue Management & Pricing
 Domain Architectures
 Next Steps

3. Methodology for creating and submitting a reference
architecture to the OpenGroup
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Initiation
Consolidation and analysis of
existing material
Transformation of existing material
into an Architecture Definition
Document (ADD)
Submission of the ADD to the Open
Group

4. Copyright © Capgemini 2016. All Rights Reserved
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Agenda
 Methodology
 Domain Revenue Management & Pricing
 Domain Architectures
 Next Steps

5. Domain Overview (1/2)
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Sales
Inventory
Management
Sales Channel
Management
Reservation Ticketing
Direct Sales Channel
& Shopping
Sales Agent Channels
Ground Ops
Station Management
Ground Staff
Management
Passenger Check-in
Load Planning Airport Infrastructure
Baggage
Management
Flight Ops
Operational Flight
Planning
Operations Control Crew Management
Flight Support
Product
Product Management &
Design
Network & Fleet Planning
Fleet Planning
Network
Management
Network Data
Analysis
Cooperations &
Alliances
Scheduling
Codeshare
Revenue Management & Pricing
Group Bookings
Availability
Management
Forecast &
Optimization
Pricing
Marketing & Customer Care
Loyality
Feedback &
Complaint
Customer Profile
Direct Marketing
Customer
Communication
Support
IT Services HR Finance
MDW
Business Service
Integration
B2B, Messaging
Controlling DWH, BI Accounting
Business Process
Integration
Cross Domain Data
Contract Management &
Procurement

6. Domain Overview (2/2)
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Flight Ops
Operational Flight
Planning
Operations Control Crew Management
Flight Support
Marketing & Customer Care
Loyality
Feedback &
Complaint
Customer Profile
Direct Marketing
Customer
Communication
Support
IT Services HR Finance
MDW
Business Service
Integration
B2B, Messaging
Controlling DWH, BI Accounting
Business Process
Integration
Cross Domain Data
Contract Management &
Procurement
SAP Management
Catering
Procurement
Marketing, Sales,
Quality
IT Strategy,
Technology
IT Shared Services Additional Support Functions

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Agenda
 Methodology
 Domain Revenue Management & Pricing
 Domain Architectures
 Next Steps

8. Business Architecture - Capabilities
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Group Bookings Availability Management
Forecast & Optimization
Pricing
SearchFlightsMultiPAX
CheckSeatAvailabilityMultiPAX
SearchFlight
SeatAvailability
QuoteFares
ManageAvailability
Manage Influences
Manage & Distribute Fares
Calculate Prices
Monitor Competitor Prices
Calculate Forecast
Optimize Availability

9. Business Architecture – Process and Documents
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RevenueMgmt
Define
Strategy,
Objectives
& Methods
Analyse
Market &
define
Tactics
Create
Proposal
Govern
Proposal
Govern
Capacity
input output input output input output input output input output
Revenue Management Strategy
Fleet Plan
RM Goals/Budget
Codeshare/Prorate Agreements
Bid History
Market Information
Flight Schedule & Connections
Forecast for Price Elasticity
Assessment of Competition
Assessment of Market Potential
Market Goals & Tactics
Taxes and Charges
Product Portfolio & Price Points
Price Rules for Bundles
Deployed Fares
Bid Price
Partner Availability
Capacity (inc. Other Airline)
Saleable Capacity
Contingents

10. Data Architecture
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Ticket
Aircraft
Customer
Baggage
Flight
- FlightNo
- Origin
- Destination
Passenger
Booking
- FlightNo
- SeatNo
Flight Plan
Travel
Documents
Seatmap
Seat
- SeatNo
Freight Price
Contingent
Travel Agent
Flight Leg Leg InstanceAirport
Fare
arrives
departs
aggregates
to ODI
assigned to
1 n
1 1
n m
owns
includes

11. Application Architecture
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Availability Management
Availability Calculator (Real
Time)
Forecast & Optimization
Forecaster & Optimizer
Group Bookings
Group Offer Manager
Pricing
SearchFlightsMultiPAX
CheckSeatAvailability
SearchFlightUp9Pax
Calculate Forecast
Optimize Availability
Group Sales Tool
Group Reservation
Pricing Module for Group
Reservation
SeatAvailability
ManageAvailability
Manage Influences
Fare Engine
FareQuote
Calculate Prices
Market Observation Engine
Monitor Competitor Prices
Manage & Distribute Fares

12. Technology Architecture
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Bookings &
Direct Sales
• E-Commerce Web Portal backed by a Shop System
Forecast
• A typical Business Intelligence (Bl) architecture,
consisting of: Data loader, integrator, storage and
analyzer
Availability
Optimization
• Linear Optimization Problem Solver such as IBM CPEX
Availability
Management
• Availability Request Processor (highly throughput-
oriented)

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Agenda
 Methodology
 Domain Revenue Management & Pricing
 Domain Architectures
 Next Steps

14. Next Steps
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Finalize ADD
Refine model and structure. Exchange with
other organizations from the aviation
business
Complete OpenGroup submission process