Digital drives the agenda in the age of the customer! Market leaders excel in immersing products and services in digital characteristics. The “app economy” was just a minor stepping stone towards a fully connected society and business context. Come and listen to what the best performing companies are up to and what’s ahead.
Speakers:
Andreas Sjöström,
Vice President & Global Head of Digital, Sogeti
Åsa Melvanius, Engagement Director
4. Business is immersed in digital
Everything has a
digital context
Digital vision is centered
around customer value
World class customer experience
Digitally improved value chains
Real-time feedback of customer events
into internal processes
Business and IT are kept separate
“Digital” is just pasted on top
of legacy platforms and
processes
IT strategy focuses on
cost reductions and
commodity
infrastructure
Customer service is an
afterthought with all manual
feedback processes