Increased customer satisfaction
M Q B’ LE as mobile allows for personalisation of services and
— burden reduction. Gov. UK shows mobile responsive
GOVE R N M ENT designed websites attract significantly more mobile
efficiency and productivity.
Offering a solution to bridge the
digital divide. For instance for the 28% of
Europeans that have no intemet access at home.
Transform traditional operating
ﬂ'IOdC|8. Mobile signatures open up new
opportunities for delivery of online public services.
1 in 4 public
websites is mobile-
friend huge variations
within countries for business and
citizen services websites.
Pre—ﬁlling data into forms is pivotal
tor a smooth mobile experience —
Assessment included websites for starting
iobseekers and students.
3 n SW8 I’.
To app or
not to a ?
That's the i§)uEstion.
_UK Mobile _
D is leading the way: t
mobile by default .
‘The mobile web as E
a winner both from a --
user and a cost ‘