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Top Trends in Wealth Management: 2021

When we published the Top Trends in Wealth Management 2020, little did we foresee the pandemic that would sweep through the world and disrupt life as we knew it. Yet, when we reviewed last year’s trends, we found that many still hold and some have taken on even greater relevance. One such trend is sustainable investing, which had begun to gain prominence as investors became more aware of ESG considerations, and firms rolled out more sustainable investing offerings. Another trend that has accelerated in the post-COVID world is the importance of investing in omnichannel capabilities and technologies such as artificial intelligence (AI) to enhance personalization and advisor effectiveness. The pandemic has driven wealth management firms to accelerate their digital transformation journey, with some immediate focus areas being interactive client communications and digital advisor tools.
There is no denying that time is of the essence. Yes, budgets are tight, but the Open X ecosystem offers wealth management firms opportunities to reimagine their operating models and deliver excellent customer experience cost-effectively.

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Top Trends in Wealth Management: 2021

  1. 1. Top Trends in Wealth Management: 2021 November 2020 Link: https://www.capgemini.com/top-trends-in-2020/
  2. 2. 2© Capgemini 2020. All rights reserved |Wealth Management Trends 2021 | November 2020 Top Trends in Wealth Management for 2021 by Capgemini  The new market share battle may be decided by innovative fee structures  WM firms and WealthTechs go beyond investment advice to deepen client relationships  Ecosystem collaboration illuminates the path to capability building and profitable growth  The new normal requires next-gen client reporting  Alternative data sources and real-time data are rewriting the investment playbook  Technology-driven hyper-personalization will be critical for loyalty and growth  Amid revenue and margin pressures, underserved segments offer growth potential  Pandemic is an eye opener for digital transformation laggards  As sustainable investing inches toward the mainstream, a holistic approach is needed Business Resilience Customer Centricity Intelligent Processes Go-to-Market Agility Open Ecosystem
  3. 3. 3© Capgemini 2020. All rights reserved |Wealth Management Trends 2021 | November 2020 Trend 1: Pandemic is an eye-opener for digital transformation laggards Source: Capgemini Financial Services Analysis, 2020 Top Trends in Wealth Management for 2021 by Capgemini COVID-19 made the value of digital channels and capabilities crystal clear, spurring wealth executives to prioritize digital transformation Cloud Chatbots Touchless authentication Advanced data analytics Intelligent automation Digital onboarding How are firms prioritizing their digital transformation investments?
  4. 4. 4© Capgemini 2020. All rights reserved |Wealth Management Trends 2021 | November 2020 Trend 2: As sustainable investing inches toward the mainstream, a holistic approach is needed Source: Capgemini Financial Services Analysis, 2020 Top Trends in Wealth Management for 2021 by Capgemini Regulation Amid inconsistent disclosures, misleading information about companies’ positive environmental impact (greenwashing), and no recognized framework, it is likely that a push for regulation will drive global sustainability standards Capabilities Advisors need capabilities to determine precise client portfolio ESG scores to recommend products that align with client preferences and risk appetite Data Clients are demanding more data around sustainability for comprehensive investment decision making While SI was gaining ground even before COVID-19 (a 2020 wealth trend), the pandemic accelerated the movement, forcing WM firms to build capabilities to meet rising demands Sustainable investing is becoming more popular, and favorable policies toward companies that practice social and environmental goodwill may continue to attract investments long after the pandemic
  5. 5. 5© Capgemini 2020. All rights reserved |Wealth Management Trends 2021 | November 2020 Trend 3: Technology-driven hyper-personalization will be critical for loyalty and growth Source: Capgemini Financial Services Analysis, 2020 5© Capgemini 2020. All rights reserved | Top Trends in Wealth Management for 2021 by Capgemini Behavioral sciences and sentiment analysis are new tools to identify a client’s risk profile versus close-enough categorization based on 5 or 6 pre-defined risk templates A comprehensive view of the client is possible through APIs Data analytics provide personalized portfolio aggregation and reporting Data analytics and machine learning can be leveraged to assess trading history and create personalized portfolios Artificial intelligence can interpret a client’s reaction to market performance so that advise may be personalized to address concerns, investment appetite AI-based analytics tools can be used to assess a client’s past data to calculate appropriate financial recommendations Portfolio aggregation and reporting Customized advice Personalized client dashboard Made-to-order product recommendations Bespoke risk profiles Individualized portfolio construction Hyper- personalized offerings Hyper-personalized offerings will help wealth firms address evolving HNWI expectations and lock in high-potential customer segments at crucial transition points
  6. 6. 6© Capgemini 2020. All rights reserved |Wealth Management Trends 2021 | November 2020 Trend 4: Amid revenue and margin pressures, underserved segments offer growth potential Top Trends in Wealth Management for 2021 by Capgemini WM firms can unleash new revenue streams by meeting the unique needs and preferences of women and the mass-affluent segment 41.7% 44.8% 22.0% 17.8% 18.8% 21.6% 11.9% 11.8% 5.6% 4.0% 0% 25% 50% 75% 100% Female HNWIs Male HNWIs PercentageofAssets(%) Exploring new investment avenues Diversifying risk in my investments Growing my wealth Maximizing investment returns Preserving my wealth WM firms can tap a significant growth opportunity by proactively engaging with women and mass affluent investors Source: Capgemini Financial Services Analysis, 2020; International Adviser, March 9, 2020; American Banker, April 15, 2019. 60% of the UK’s wealth will be in women's hands by 2025, according to the Centre for Economics and Business Research (CEBR) In the United States, the mass-affluent market holds around USD9 trillion in assets across more than 20 million households HNWI women have different investment objectives compared with their male counterparts in a gloomy economic scenario
  7. 7. 7© Capgemini 2020. All rights reserved |Wealth Management Trends 2021 | November 2020 Trend 5: The new normal requires next-gen client reporting 7© Capgemini 2020. All rights reserved | Top Trends in Wealth Management for 2021 by Capgemini Today’s clients want easy, dynamic access to information. Leading-edge and interactive client reporting can help firms boost client engagement Why invest in next-gen client reporting? 2 5 4 3 6 1 Clients increasingly demand self-service tools Client expectations up thanks to the high CX bar set by other service providers (Netflix, Amazon, Google, etc.) Regulatory pressure Cutting-edge technology at a mass scale is now feasible Existing reporting tools cannot meet clients’ increasing demands Client reporting is a critical enabler for advisors Source: Capgemini Financial Services Analysis, 2020
  8. 8. 8© Capgemini 2020. All rights reserved |Wealth Management Trends 2021 | November 2020 Trend 6: Alternative data sources and real-time data are rewriting the investment playbook Source: Capgemini Financial Services Analysis, 2020 8© Capgemini 2020. All rights reserved | Top Trends in Wealth Management for 2021 by Capgemini Data from alternative sources is paving the future path of trading and investment analysis Consumer sentiment revealed via social media can help wealth managers optimize investment and trading advice Satellite images offer insights such as the number of cars in a retail store parking lot to the efficiency of a solar panel Consumer lifestyle data covers credit cards payments, transactions information Location and foot-traffic data, local prices, and weather to forecast interest rates and consumer spending Equity and fundamental economic data from various buy-side participants Alternative data sets Social media sentiment data Satellite & drone data Consumer spending data Business performance metrics Data sourced from expert networks
  9. 9. 9© Capgemini 2020. All rights reserved |Wealth Management Trends 2021 | November 2020 Open innovation is a step in the right direction Trend 7: The new market share battle may be decided by innovative fee structures Source: Capgemini Financial Services Analysis, 2020 9© Capgemini 2020. All rights reserved | Top Trends in Wealth Management for 2021 by Capgemini FinTechs make investing accessible to a broader base of affluent clients by reducing complexities and lowering fees WM firms are considering robo advice models with tiered and subscription-based fee structures to attract new client segments In response to fee structure disruption sparked by FinTech innovation in wealth management, big firms devise strategies to attract digitally-savvy HNWIs ‒ as margin and revenue pressures mount
  10. 10. 10© Capgemini 2020. All rights reserved |Wealth Management Trends 2021 | November 2020 Trend 8: WM firms, WealthTechs augment investment advice to deepen client relationships Source: Capgemini Financial Services Analysis, 2020 Top Trends in Wealth Management for 2021 by Capgemini Holistic financial support helps wealth firms personalize CX and bolster relevance across multiple scenarios Value-added services Other financial services  Morgan Stanley launched P&C insurance to recognize emerging risks are as much a threat to individual net worth as volatile markets  WealthTech firms are offering cash-management solutions  Real estate investment advice  Tax planning  Legal consultation  Inheritance advice  Concierge services Wealth management and WealthTech firms are expanding services to offer holistic financial support through value-added services and new products
  11. 11. 11© Capgemini 2020. All rights reserved |Wealth Management Trends 2021 | November 2020 Trend 9: Ecosystem collaboration illuminates path to capability building, profitable growth Source: Capgemini Financial Services Analysis, 2020 Top Trends in Wealth Management for 2021 by Capgemini Helps firms boost must-have digital capabilities that enable superior service delivery Enables expansion to new markets and customer segments Adopting WealthTech solutions can save money in onboarding, compliance, and more Open X collaboration Wealth management firms are exploring Open X collaboration to boost capabilities, expand reach, and achieve cost efficiencies
  12. 12. 12© Capgemini 2020. All rights reserved |Wealth Management Trends 2021 | November 2020 Capgemini is a global leader in consulting, digital transformation, technology and engineering services. The Group is at the forefront of innovation to address the entire breadth of clients’ opportunities in the evolving world of cloud, digital and platforms. Building on its strong 50-year+ heritage and deep industry-specific expertise, Capgemini enables organizations to realize their business ambitions through an array of services from strategy to operations. Capgemini is driven by the conviction that the business value of technology comes from and through people. Today, it is a multicultural company of 270,000 team members in almost 50 countries. With Altran, the Group reported 2019 combined revenues of €17billion. About Capgemini Learn more about us at www.capgemini.com This message contains information that may be privileged or confidential and is the property of the Capgemini Group. Copyright© 2020 Capgemini. All rights reserved. People matter, results count.

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