CWIN17 Toulouse / We all deserve a good user experience, even in a business context s.gomez
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We live in a connected world! We pay contactless, we drive with Waze, we use Uber, we watch Netflix, we listen Spotify, we buy on Amazon. All these digital systems offer us a great UX, with a clear design and simple user paths. So why business application are still complex to use with a design without any emotion? At Creative Studio, we think that ere is over! Come to our talk to see how we design awesome digital systems, even in a business context!
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CWIN17 Toulouse / We all deserve a good user experience, even in a business context s.gomez
- 1. We all deserve a good UX, even in a business context #CWIN17
- 2. Simon Gomez Creative Studio UX Designer simon.gomez@capgemini.com Twitter: @_simon_gomez_ medium.com/@simongomez
- 10. But, what happens on a business context?
- 18. « design is not just what it looks like and feels like. design is how it works. » Steve Jobs
- 21. HOW?IN THEORY
- 22. 22 Copyright © Capgemini 2017. All Rights Reserved “I invented the term User eXperience because I thought human interface and usability were too narrow. I wanted to cover allaspects of the person’s experiencewiththe system” DonaldNorman
- 23. TASK vs EXPERIENCE Before During After Listen to music Listen to music Like & Dislike See lyrics Discover Have recommendations View new releases Share Create playlist Listen to related song
- 25. Engineer Tasks User Experience Task + Cognition Experience + Cognition & Emotion TODAY vs TOMORROW
- 26. HOW?IN PRACTICE
- 27. EXPLORE
- 29. PERSONAS
- 30. EXPERIENCE MAP
- 31. DEFINE
- 32. KANO MODEL
- 33. USER FLOW
- 34. NAVIGATION
- 35. CREATE
- 36. WIREFRAMES Main menu Overview of main tasks in each category with a direct access to more detailed Last Generic files and milestones with a direct access to all files Quick overview on the global delivery activity with a daily and annually view User profile to manage preferences and user information
- 37. ART DIRECTION
- 38. LIVE DESIGN
- 39. EVALUAT E
- 40. The aim of user tests is to observe and analyze users‘ interactions, behaviors and performances on a set of predefined tasks. With only 5 users we can identify 80% of the most important areas of improvement and easily adapt the design.
- 43. We all deserve a good UX, even in a business context #CWIN17
Editor's Notes
- All these digital systems offer us a great UX, with a clear design and simple user paths. But, this reality isn’t the reality in a business context where industrial application are still complex to use with a design without any emotion.
- Waste of time, duplication, paper
- At Creative Studio, we think that ere is over!
- Uderstand user needs
- To Create a good User Experience we need to understand and work on 2 main issues
- So, our job is to think the experience before the product. And to define the support and all the interaction after have well understand the what are the user needs, user expectation, the market, the context…
- "Cognition and emotion cannot be separated. Cognitive thoughts lead to emotions: emotions drive cognitive thoughts DELETE FUNCTIONAL AND EMOTIONAL PAIN POINTS
- In theory, there is no difference between theory and practice In practice, there is
- Des quick win Qui peuvent se teter avec des tests A/B Besoin de comprendre les habitudes des users
- Kano sofia
- User flow sofia
- Des quick win Qui peuvent se teter avec des tests A/B Besoin de comprendre les habitudes des users
- Proto maxime
- Des quick win Qui peuvent se teter avec des tests A/B Besoin de comprendre les habitudes des users