How are you driving innovation in your business at the moment? Are you organised or is it more 'organic'?
Is the design process something you have considered in the past to assist you in developing new value? We would love to hear your stories about design thinking/innovation - good or bad.
This slide deck builds the case for how design thinking can be used for business in order to achieve meaningful innovation.
2. Design, in short is becoming an ever more
important engine of corporate profit:
It’s no longer enough simply to outperform the
competition; to thrive in a world of ceaseless and
rapid change, business people have to out imagine
the competition as well…
They must begin to think – to become – more like
designers.
-Roger Martin, dean of the Rotman B-school
Strategic Innovation
Design Thinking
4. The trouble is when confronted with a
mystery, most linear business types resort to
what they know best.
They crunch the numbers, analyse and
ultimately redefine the problem:
“So that it isn't a mystery anymore, its
something they’ve done 12 times
before” Martin says.
Most don’t avail themselves of the
designers tools – they don’t think
like designers – and so they are
ill-prepared for an
economy where the
winners are determined by
design.
Strategic Innovation
Design Thinking
9. Traditional Business & Traditional Creativity
Planning vs thinking
Decision attitude vs design attitude
Exhortations vs strategic intent
Solving vs framing
Process vs play
Analysis vs synthesis
Strategic Innovation
Design Thinking
10. We find a 50/50 mix is best for innovation
Strategic Innovation
Design Thinking
12. Hence design thinking is not
about solving
design problems….
It is about solving
business problems with the
design process
Strategic Innovation
Design Thinking
13. This is not about having the word ‘design’ in your
Job title.
This is about a
mindset and
skillset that can
produce better results.
A design mindset.
Strategic Innovation
Design Thinking
14. Design mind set as:
Noun OR Verb
The output or result The process of developing
The look and feel of a final new value based on insight
product of value
Strategic Innovation
Design Thinking
15. Why do companies have so much
trouble managing creativity and
innovation?
1. Because traditional business does not link the
two with design thinking.
2. Design is most commonly referred to in the
sense of a noun
3. Managers do not know “what to do” with
designers
Strategic Innovation
Design Thinking
16. Who does know how
to use design?
Strategic Innovation
Design Thinking
17. Design is the
fundamental soul of
the company that
expresses itself
through an end result
– the product.
-Steve Jobs
Strategic Innovation
Design Thinking
21. Insights are the fuel for innovation
1+1=11
Strategic Innovation
Design Thinking
22. 10 Rules for managers using
design to accelerate innovation
Strategic Innovation
Design Thinking
23. TREAT DESIGN AS A PROCESS
Not as the result
#1 Strategic Innovation
Design Thinking
24. Don’t pursue production
over getting the
design right
#2 Strategic Innovation
Design Thinking
25. Don’t depend (heavily) on metrics or “common
wisdom/following the leader”
#3 Strategic Innovation
Design Thinking
26. Don’t drive innovation through efficiency gains
& look to cut costs later as well
#4 Strategic Innovation
Design Thinking
27. Plant design into the core of the business &
build the experience outward
#5 Strategic Innovation
Design Thinking
28. Be sure to tell a
GREAT story about
your value
#6 Strategic Innovation
Design Thinking
29. Don’t look to others or outsource your
company vision
#7 Strategic Innovation
Design Thinking
30. #8
Don’t follow your customers
lead them!
Strategic Innovation
Design Thinking
31. Asking direct questions may not
uncover the best answers - but you
can find them with observation!
Strategic Innovation
Design Thinking
32. Focus on solving humans needs over
solving your technical problems
#9 Strategic Innovation
Design Thinking
33. #10 Don’t stop with the insights found.
Great ideas will give the lead to great answers
Strategic Innovation
Design Thinking
34. Remember:
The best tests and prototypes are done cheap, quick and especially dirty
Strategic Innovation
Design Thinking
35. Where to go from here?
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Strategic Innovation
Design Thinking
38. Sparka cuts through business & design by
exploring culture, meaning and technology.
BIG THINKERS
BIG INSIGHTS
BIG RESULTS
Strategic Innovation
Design Thinking