6. CULTURE
People think and do as
members of the
society.
Values and Ideas of a
community.
Collective
phenomenon shared
by generations of
people who live within
the same
environment.
Inherited habits.
10. Usually obvious and must be learned.
Straightforward fact about a culture
Different meanings of colours and traits and
tastes.
FACTUAL
KNOWLEDGE
11.
12. May be best described as a feeling.
Must be able to understand and fully appreciate
nuances of different cultural traits
Dependent on past-experience interpretation.
INTERPRETATIVE
KNOWLEDGE
27. Is a responsible effort to
borrow helpful cultural ways in
an effort to find better
solutions to the society.
CULTURAL
BORROWING
28. Orange Juice-Barbados
Cantaloupe-Egypt
Columbia-Coffee
Waffles cooked the Scandinavian way, made
of Wheat from Malaysia
Maple Syrup from US
Bacon from Canada smoked from a process in
Eastern EU
Smokes a cigarette from the Argentina
Reading news in a language that originated
from Latin in a material from China (process
from Germany)
Thanks a Hebrew for a the day
100% Filipino
31. Some products when introduced
are easily accepted but some
are not because of culture.
RESISTANCE TO
CHANGE
32.
33. A plan in introducing something
new to the culture in a
calculated way to overcome
resistance.
PLANNED CULTURAL
CHANGE
34. Product acceptance always have a
positive and negative effect. Everything
new that is introduced may have glitches
but we must always be optimistic.
CONSEQUENCE OF
AN INNOVATION
