Based on the book http://www.fundraisingfieldguide.com this presentation covers some of the key elements covered in the book. It was originally presented at HowToWeb in Romania on Nov, 2015.

1. FUNDRAISING FIELDGUIDE
@CEE
CARLOS EDUARDO ESPINAL
> www.seedcamp.com
> www.fundraisingfieldguide.com

2. SEEDCAMPTHE FIRST ROUND FUND
CAPITAL - SUPPORT - NETWORK
PRE-SEED & SEED INVESTMENT ROUNDS

6. EVEREST
THE TV SHOW

7. SEEKING INSTITUTIONAL FUNDING ISN’T
FOR EVERYONE
THE ODDS ARE AGAINST YOU
80% FAIL TO CLIMB EVEREST & 90% STARTUPS FAIL

8. YOUR PAST EXPERIENCE
&
A GREAT TEAM MATTER

9. YOUR CONTEXT MATTERS
ODDS STACKED AGAINST YOU
> on the mountain = your body,
> on your startup = your country, team, etc

10. YOU NEED A MINIMUM AMOUNT OF
FUNDING TO JUST GET TO BASECAMP
SHOOT FOR 12-18 MONTHS OF CASH RUNWAY ON YOUR FIRST SEED ROUND

11. THERE ISN’T JUST ONE SUMMIT PUSH,
THERE ARE VARIOUS CAMPS
(BASECAMP = PRE-SEED, ADVANCED BASECAMP = SEED, ETC)

12. PAIR UP WITH AN EXPERIENCED
ADVISOR OR INVESTOR
DIFFERENT TIERS OF INVESTORS & ADVISORS

13. THE FUNDRAISING
MINDSET
HINT = IT’S LIKE DATING

14. RUN THE WHOLE THING
LIKE A PROCESS

15. SETTING MILESTONES &
CASH NEEDS29% STARTUPS FAIL BECAUSE THEY RUN OUT OF CASH

16. STORY TELLING & YOUR MATERIALS
ONE-PAGER, PITCH DECK, FINANCIALS

17. CREATE AN INVESTOR
PIPELINE

18. BE KEENLY AWARE OF YOUR MARKET,
YOUR COMPETITION, AND THE
FUNDRAISING CYCLES
42% STARTUPS FAIL BECAUSE OF A LACK OF MARKET NEED
19% STARTUPS FAIL BECAUSE THEY ARE OUT-COMPETED

19. PREPARE YOURSELF FOR
THE JOURNEY(READ BOOKS, READ BLOGS, READ TERMSHEETS)

20. ITERATE“THE PROCESS”

21. GET IN TOUCHWWW.SEEDCAMP.COM
WWW.FUNDRAISINGFIELDGUIDE.COM